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Protect thyself: How affective self-protection increases self-interested, unethical behavior

Karen Page Winterich, Vikas Mittal and Andrea C. Morales

Organizational Behavior and Human Decision Processes, 2014, vol. 125, issue 2, 151-161

Abstract: In this research, we draw on the characteristics of disgust—an affective state that prompts a self-protection response—to demonstrate that experiencing disgust can also increase self-interested, unethical behaviors such as cheating. This series of studies contributes to the literature demonstrating context-specific effects on self-interested, unethical behavior. Specifically, we show that innocuous emotion-eliciting cues can elicit a focus on the protection of one’s own welfare, leading people to engage in self-interested behaviors that are unethical. This research provides evidence that the importance of clean physical environments may extend beyond visual beautification of surroundings to include economic behaviors.

Keywords: Self-interested behavior; Unethical behavior; Self-protection; Disgust; Emotion; Cleansing (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (5)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jobhdp:v:125:y:2014:i:2:p:151-161

DOI: 10.1016/j.obhdp.2014.07.004

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