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Ask and ye shall receive: The effect of the appeals scale on consumers' donation behavior

Pierre Desmet () and Fred M. Feinberg

Journal of Economic Psychology, 2003, vol. 24, issue 3, 349-376

Date: 2003
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Citations: View citations in EconPapers (29)

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Working Paper: Ask and Ye Shall Receive: The Effect of the Appeals Scale on Consumers' Donation Behavior (2003)
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