Ask and ye shall receive: The effect of the appeals scale on consumers' donation behavior
Pierre Desmet () and
Fred M. Feinberg
Journal of Economic Psychology, 2003, vol. 24, issue 3, 349-376
Date: 2003
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Working Paper: Ask and Ye Shall Receive: The Effect of the Appeals Scale on Consumers' Donation Behavior (2003)
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Persistent link: https://EconPapers.repec.org/RePEc:eee:joepsy:v:24:y:2003:i:3:p:349-376
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