Details about Pierre DESMET

Access statistics for papers by Pierre DESMET.

Last updated 2016-02-15. Update your information in the RePEc Author Service.

Short-id: pde375

Working Papers

2013

1. Comparaison des comportements d'achat en magasins laboratoires réel et virtuel
   Post-Print, HAL

2012

2. Do network externalities really matter in consumer behavior? Experimental framework for measuring willingness to pay for network size
   Post-Print, HAL

2009

3. Market - Fondements et méthodes des recherches en marketing
   Post-Print, HAL View citations (33)

2007

4. Format Effects in Volume Discounts to Consumers
   Post-Print, HAL

2006

5. Consumer's perceptions and evaluations of virtual bundling
   Post-Print, HAL
6. Perceived quality in a multi-channel environment:Impact of website visits on perceived in-storequality
   Post-Print, HAL
7. Perceived value and trustworthiness of a multi- promotion offer
   Post-Print, HAL View citations (4)
8. Perceptions et évaluations du lot virtuel par le consommateur
   Post-Print, HAL
9. Valeur et sincérité perçues d'une promotion multi-mécanismes
   Post-Print, HAL View citations (5)
   Also in Post-Print, HAL (2006) View citations (9)

2005

10. Differential Effects of Price-beating Versus Price-matching Guarantee on Retailers' Price Image
    Post-Print, HAL View citations (11)
11. Politique de prix
    Post-Print, HAL View citations (2)
12. Price matching guarantees: effects of offering discrepancy discounts
    Post-Print, HAL
13. Rédacteur en chef invité, Numéro spécial "Produit"
    Post-Print, HAL

2004

14. Effet signal d'une réduction promotionnelle du prix: concept et expérimentation
    Post-Print, HAL
15. Effetti segnaletici della promozione sull'accettazione di un prodotto di largo consumo
    Post-Print, HAL
16. Le prix en question: la nouvelle sensibilité du consommateur
    Post-Print, HAL
17. Les déterminants du prix et la représentation mentale du consommateur
    Post-Print, HAL
    Also in Post-Print, HAL (2004)
18. Negative effect of the promotion signal on reference price
    Post-Print, HAL

2003

19. Ask and Ye Shall Receive: The Effect of the Appeals Scale on Consumers' Donation Behavior
    Post-Print, HAL View citations (26)
    See also Journal Article Ask and ye shall receive: The effect of the appeals scale on consumers' donation behavior, Journal of Economic Psychology, Elsevier (2003) View citations (29) (2003)
20. MARKET
    Post-Print, HAL View citations (2)
21. Mesures d'audience sur internet: à la croisée des chemins entre approche publicitaire et marketing direct
    Post-Print, HAL
22. Promotion des ventes et capital marque
    Post-Print, HAL View citations (1)
23. Réseaux de neurones et Marketing
    Post-Print, HAL

2002

24. A study of the Potential Effects of the Conversion to Euro
    Post-Print, HAL View citations (4)

2001

25. Buying behavior study with basket analysis: pre-clustering with a Kohonen map
    Post-Print, HAL
26. Effet du passage à l'euro sur les marques de distributeurs: une réplication partielle de l'étude de Diller et Ivens
    Post-Print, HAL

2000

27. Hedonic Prices and Colinearity: An Empirical Comparison of Statistical and Neuronal Solutions
    Post-Print, HAL View citations (1)
28. La relation prix-qualité dans l'automobile: comparaison de méthodes d'estimation des prix hédoniques
    Post-Print, HAL
29. Les méthodes de mesure de l'importance des critères de satisfaction
    Post-Print, HAL
30. Politiques de prix sur Internet
    Post-Print, HAL View citations (2)
31. Relative performance of the statistical learning network: An application of the price-quality relationship in the automobile
    Post-Print, HAL

1999

32. Asking for Less to Obtain More
    Post-Print, HAL View citations (5)

1998

33. Estimation of Product Category Sales Responsiveness to Allocated Shelf Space
    Post-Print, HAL View citations (49)
34. The Impact of Mail Order on Subsequent Donations: An Experiment
    Post-Print, HAL

1996

35. Comparaison de la prédictivité d'un réseau de neurones à rétropropagation avec celles des méthodes de régression linéaire, logistique et AID pour le calcul des scores en marketing direct
    Post-Print, HAL

Journal Articles

2014

1. How retailer money-back guarantees influence consumer preferences for retailer versus national brands
   Journal of Business Research, 2014, 67, (9), 1971-1978 View citations (7)

2012

2. Refund depth effects on the impact of price-beating guarantees
   Journal of Business Research, 2012, 65, (5), 603-608 View citations (2)

2010

3. Are emotions consequences of affective expectations? A commentary essay
   Journal of Business Research, 2010, 63, (8), 903-904

2003

4. Ask and ye shall receive: The effect of the appeals scale on consumers' donation behavior
   Journal of Economic Psychology, 2003, 24, (3), 349-376 View citations (29)
   See also Working Paper Ask and Ye Shall Receive: The Effect of the Appeals Scale on Consumers' Donation Behavior, Post-Print (2003) View citations (26) (2003)

Edited books

2014

1. Effets du bouche-à-oreille en ligne sur les décisions d’achat: le cas des avis de consommateurs sur plateforme Internet
   Economics Thesis from University Paris Dauphine, Paris Dauphine University

2013

2. Déterminant du comportement de recommandation d'un site web
   Economics Thesis from University Paris Dauphine, Paris Dauphine University

2009

3. L’influence de la communication promotionnelle sur le capital de la marque: le cas de la communication promotionnelle en prospectus en grande consommation
   Economics Thesis from University Paris Dauphine, Paris Dauphine University