La relation prix-qualité dans l'automobile: comparaison de méthodes d'estimation des prix hédoniques

Pierre Desmet () and Feyrouz Hendaoui
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Feyrouz Hendaoui: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Abstract: The hedonic prices method has been proposed to determine the price of a complex product, with several separable attributes, or to evaluate its relative price. It is based on the evaluation of a separate price for each component of the bundle with a statistical approach of market equilibrium. This method is used for automobile and for durable goods as well (computers, apartments...). One of the major drawbacks is the insufficient facial validity of estimated prices, due to a multicolinearity problem. In this paper, we analyze and compare the practical interest of two neural multilayer networks versus linear regression. These results lead us to the conclusion that there is no obvious superiority of neural networks in spite of their higher adaptability to cope with the interactions between the characteristics.

Keywords: réseaux de neurones; prix hédoniques; automobile (search for similar items in EconPapers)
Date: 2000-01-25
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Published in Revue Française du Marketing, 2000, 179-180 (4-5), pp.167-179

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00143429

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