Les déterminants du prix et la représentation mentale du consommateur

Pierre Desmet ()

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Abstract: This article draws up a panorama of current knowledge on the role of price in the consumer buying behavior, on the way in which consumers process price information and on its reactions to prices.

Date: 2004-01-25
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Published in 2004

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Working Paper: Les déterminants du prix et la représentation mentale du consommateur (2004)
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00143381

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