Nudging electricity consumption using TOU pricing and feedback: evidence from Irish households

Valeria Di Cosmo and O’Hora, Denis

Journal of Economic Psychology, 2017, vol. 61, issue C, 1-14

Abstract: This paper analyses the electricity usage of 5000 Irish residential consumers in response to the introduction of Time Of Use (TOU) tariffs and three different forms of financial feedback: immediate feedback from in-home displays (IHD), monthly billing and bimonthly billing. Half-hourly data on consumption collected during the trial indicated that TOU tariffs reduced consumption at peak, with some reductions lasting beyond the end of the peak period and post-peak spikes in usage were not observed. IHD feedback resulted in the most reliable reductions and bimonthly billing the least. Moreover, consumers slightly increase the electricity usage during the first hours of the night and early in the morning. Households with greater education react to the information associated to the TOU tariffs slightly more than the average.

Keywords: Demand management; Smart meter trials; Information; TOU tariffs; Household behaviour (search for similar items in EconPapers)
Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (15)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0167487017301538
Full text for ScienceDirect subscribers only

Related works:
Working Paper: Nudging Electricity Consumption Using TOU Pricing and Feedback: Evidence from Irish Households (2015)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:joepsy:v:61:y:2017:i:c:p:1-14

DOI: 10.1016/j.joep.2017.03.005

Access Statistics for this article

Journal of Economic Psychology is currently edited by G. Antonides and D. Read

More articles in Journal of Economic Psychology from Elsevier
Bibliographic data for series maintained by Catherine Liu ().