Nudging Electricity Consumption Using TOU Pricing and Feedback: Evidence from Irish Households

Valeria Di Cosmo, Denis O'Hora and Niamh Devitt

No WP508, Papers from Economic and Social Research Institute (ESRI)

Abstract: This paper analyses the electricity usage of 5,000 Irish residential consumers in response to the introduction of TOU tariffs and three different forms of financial feedback: immediate feedback from in-home displays (IHD), monthly billing and bimonthly billing. Halfhourly data on consumption collected during the trial indicated that TOU tariffs reduced consumption at peak, with some reductions lasting beyond the end of the peak period and post-peak spikes in usage were not observed. IHD feedback resulted in the most reliable reductions and bimonthly billing the least. Households with greater education used the information associated to the TOU tariffs slightly better than the average.

Date: 2015-07
New Economics Papers: this item is included in nep-ene and nep-reg
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Citations: View citations in EconPapers (3)

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Journal Article: Nudging electricity consumption using TOU pricing and feedback: evidence from Irish households (2017)
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