The effects of the dimensions of technology readiness on technology acceptance: An empirical analysis

Shun Yin Lam, Jeongwen Chiang and A. Parasuraman

Journal of Interactive Marketing, 2008, vol. 22, issue 4, 19-39

Abstract: We develop hypotheses about the effects of the dimensions (innova-tiveness, optimism, discomfort, and insecurity) of technology readiness on two key stages of Internet acceptance, adoption, and usage of different Internet-based activities, and test them through a two-stage model using U.S. consumer survey data. The findings show that these dimensions have significant enduring effects on the two stages at varying levels of perceived risk.

Date: 2008
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Citations: View citations in EconPapers (27)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joinma:v:22:y:2008:i:4:p:19-39

DOI: 10.1002/dir.20119

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