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Journal of Interactive Marketing

2008 - 2020

Current editor(s): B. T. Ratchford

From Elsevier
Bibliographic data for series maintained by Haili He ().

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Volume 51, issue C, 2020

Challenges and Opportunities for Marketing Scholars in Times of the Fourth Industrial Revolution pp. 1-8 Downloads
Manfred Krafft, Laszlo Sajtos and Michael Haenlein
Frontline Cyborgs at Your Service: How Human Enhancement Technologies Affect Customer Experiences in Retail, Sales, and Service Settings pp. 9-25 Downloads
Dhruv Grewal, Mirja Kroschke, Martin Mende, Anne L. Roggeveen and Maura L. Scott
Digital Analytics: Modeling for Insights and New Methods pp. 26-43 Downloads
Shaphali Gupta, Agata Leszkiewicz, V. Kumar, Tammo Bijmolt and Dmitriy Potapov
Brave New World? On AI and the Management of Customer Relationships pp. 44-56 Downloads
Barak Libai, Yakov Bart, Sonja Gensler, Charles F. Hofacker, Andreas Kaplan, Kim Kötterheinrich and Eike Benjamin Kroll
Transforming the Customer Experience Through New Technologies pp. 57-71 Downloads
Wayne D. Hoyer, Mirja Kroschke, Bernd Schmitt, Karsten Kraume and Venkatesh Shankar
The Role of Marketing in Digital Business Platforms pp. 72-90 Downloads
Arvind Rangaswamy, Nicole Moch, Claudio Felten, Gerrit van Bruggen, Jaap E. Wieringa and Jochen Wirtz
Artificial Intelligence and Marketing: Pitfalls and Opportunities pp. 91-105 Downloads
Arnaud De Bruyn, Vijay Viswanathan, Yean Shan Beh, Jürgen Kai-Uwe Brock and Florian von Wangenheim

Volume 50, issue C, 2020

“Speaking of Purchases”: How Conversational Potential Determines Consumers' Willingness to Exert Effort for Experiential Versus Material Purchases pp. 1-16 Downloads
Wilson Bastos
Cross-Media Consumption: Insights from Super Bowl Advertising pp. 17-31 Downloads
Neeraj Bharadwaj, Michel Ballings and Prasad A. Naik
Thinking Beyond Privacy Calculus: Investigating Reactions to Customer Surveillance pp. 32-44 Downloads
Kirk Plangger and Matteo Montecchi
To Defend or Not to Defend? How Responses to Negative Customer Review Affect Prospective customers' Distrust and Purchase Intention pp. 45-64 Downloads
Haichuan Zhao, Lan Jiang and Chenting Su
Are Digital Menus Really Better than Traditional Menus? The Mediating Role of Consumption Visions and Menu Enjoyment pp. 65-80 Downloads
Mark Yi-Cheon Yim and Chan Yun Yoo
An Experimental Analysis of the Effectiveness of Multi-Screen Advertising pp. 81-99 Downloads
Lena Hoeck and Martin Spann
“Don't Forget that Others Are Watching, Too!” The Effect of Conversational Human Voice and Reply Length on Observers' Perceptions of Complaint Handling in Social Media pp. 100-119 Downloads
Ana Javornik, Raffaele Filieri and Ralph Gumann
Cutting the Internet's Environmental Footprint: An Analysis of Consumers' Self-Attribution of Responsibility pp. 120-135 Downloads
Leila Elgaaied-Gambier, Laurent Bertrandias and Yohan Bernard
Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool? pp. 136-155 Downloads
Raoul V. Kübler, Anatoli Colicev and Koen H. Pauwels
The Use of Computer Vision to Analyze Brand-Related User Generated Image Content pp. 156-167 Downloads
Annemarie J. Nanne, Marjolijn L. Antheunis, Chris G. van der Lee, Eric O. Postma, Sander Wubben and Guda van Noort

Volume 49, issue C, 2020

A Framework for Digital Marketing Research: Investigating the Four Cultural Eras of Digital Marketing pp. 1-19 Downloads
Laurent Busca and Laurent Bertrandias
What You Feel, Is What You Like Influence of Message Appeals on Customer Engagement on Instagram pp. 20-53 Downloads
Robert Rietveld, Willemijn van Dolen, Masoud Mazloom and Marcel Worring
Newspapers' Content Policy and the Effect of Paywalls on Pageviews pp. 54-69 Downloads
Ho Kim, Reo Song and Youngsoo Kim
How 3D Virtual Reality Stores Can Shape Consumer Purchase Decisions: The Roles of Informativeness and Playfulness pp. 70-85 Downloads
Hyo Jeong Kang, Jung-hye Shin and Kevin Ponto
A Transaction Utility Approach for Bidding in Second-Price Auctions pp. 86-93 Downloads
Serdar Sayman and Yalçın Akçay
Effects of Disclosing Influencer Marketing in Videos: An Eye Tracking Study Among Children in Early Adolescence pp. 94-106 Downloads
Eva A. van Reijmersdal, Esther Rozendaal, Liselot Hudders, Ini Vanwesenbeeck, Veroline Cauberghe and Zeph M.C. van Berlo
Whose Algorithm Says So: The Relationships Between Type of Firm, Perceptions of Trust and Expertise, and the Acceptance of Financial Robo-Advice pp. 107-124 Downloads
Carlos J.S. Lourenço, Benedict Dellaert and Bas Donkers

Volume 48, issue C, 2019

Drama Goes Viral: Effects of Story Development on Shares and Views of Online Advertising Videos pp. 1-16 Downloads
Keith A. Quesenberry and Michael K. Coolsen
Tweeting with the Stars: Automated Text Analysis of the Effect of Celebrity Social Media Communications on Consumer Word of Mouth pp. 17-32 Downloads
Torgeir Aleti, Jason I. Pallant, Annamaria Tuan and Tom van Laer
Enhancing the Helpfulness of Online Consumer Reviews: The Role of Latent (Content) Factors pp. 33-50 Downloads
Vartika Srivastava and Arti D. Kalro
Product Rating Statistics as Consumer Search Aids pp. 51-70 Downloads
Chong Guan and Shun Yin Lam
What's Mine Is a Hologram? How Shared Augmented Reality Augments Psychological Ownership pp. 71-88 Downloads
Amelia Carrozzi, Mathew Chylinski, Jonas Heller, Tim Hilken, Debbie I. Keeling and Ko de Ruyter
Adding Voice to the Omnichannel and How that Affects Brand Trust pp. 89-105 Downloads
Margherita Pagani, Margot Racat and Charles F. Hofacker
Is Sociability or Interactivity more Effective for Enhancing Performance? Findings from a Massively Multiplayer Online Role-Playing Game pp. 106-119 Downloads
Dianwen Wang, Zhilin Yang and Zhihua Ding
Modeling Advertisers' Willingness to Pay in TV Commercial Slot Auctions pp. 120-133 Downloads
Yang Shi and Ying Zhao

Volume 47, issue C, 2019

Feeling Confident and Smart with Webrooming: Understanding the Consumer's Path to Satisfaction pp. 1-15 Downloads
Carlos Flavián, Raquel Gurrea and Carlos Orús
App Adoption: The Effect on Purchasing of Customers Who Have Used a Mobile Website Previously pp. 16-34 Downloads
Huan Liu, Lara Lobschat, Peter C. Verhoef and Hong Zhao
The Dark Side of Good Reputation and Loyalty in Online Retailing: When Trust Leads to Retaliation through Price Unfairness pp. 35-52 Downloads
Isabel P. Riquelme, Sergio Román, Pedro J. Cuestas and Dawn Iacobucci
A Comparison of Formative Versus Reflective Approaches for the Measurement of Electronic Service Quality pp. 53-67 Downloads
Marios Theodosiou, Evangelia Katsikea, Saeed Samiee and Katerina Makri
The Effect of Cross-Channel Integration on Cost Efficiency pp. 68-83 Downloads
Takumi Tagashira and Chieko Minami
Mobile Advertising and Traffic Conversion: The Effects of Front Traffic and Spatial Competition pp. 84-101 Downloads
Wei Wang, Gang Li, Richard Y.K. Fung and T.C.E. Cheng
Propagators, Creativity, and Informativeness: What Helps Ads Go Viral pp. 102-114 Downloads
Sarit Moldovan, Yael Steinhart and Donald R. Lehmann
The Impact of Adding Online-to-Offline Service Platform Channels on Firms' Offline and Total Sales and Profits pp. 115-128 Downloads
Sha Zhang, Koen Pauwels and Chenming Peng
The Role of Network Embeddedness and Psychological Ownership in Consumer Responses to Brand Transgressions pp. 129-143 Downloads
Christina A. Kuchmaner, Jennifer Wiggins and Pamela E. Grimm
Temporal Certainty and Skippable In-Stream Commercials: Effects of Ad Length, Timer, and Skip-ad Button on Irritation and Skipping Behavior pp. 144-158 Downloads
Yongwoog Andrew Jeon, Hyunsang Son, Arnold D. Chung and Minette E. Drumwright
Consumer Processing of Online Trust Signals: A Neuroimaging Study pp. 159-180 Downloads
Luis-Alberto Casado-Aranda, Angelika Dimoka and Juan Sánchez-Fernández
Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool pp. 181-197 Downloads
Nadine Schröder, Andreas Falke, Harald Hruschka and Thomas Reutterer

Volume 46, issue C, 2019

Crowdfunding As a Vehicle for Raising Capital and for Price Discrimination pp. 1-19 Downloads
Mark Bender, Esther Gal-Or and Tansev Geylani
Emotions Within Online Reviews and their Influence on Product Attitudes in Austria, USA and Thailand pp. 20-39 Downloads
Agnieszka Zablocki, Katerina Makri and Michael J. Houston
Being Active in Online Communications: Firm Responsiveness and Customer Engagement Behaviour pp. 40-51 Downloads
Jie Sheng
Online Category Pricing at a Multichannel Grocery Retailer pp. 52-69 Downloads
Javier Cebollada, Yanlai Chu and Zhiying Jiang
It's Not Just What You Say, But How You Say It: The Effect of Language Style Matching on Perceived Quality of Consumer Reviews pp. 70-86 Downloads
Angela Xia Liu, Ying Xie and Jurui Zhang
How Social Media Communications Combine with Customer Loyalty Management to Boost Green Retail Sales pp. 87-100 Downloads
Qiang Steven Lu and Rohan Miller
Post, Eat, Change: The Effects of Posting Food Photos on Consumers' Dining Experiences and Brand Evaluation pp. 101-112 Downloads
Jiang Zhu, Lan Jiang, Wenyu Dou and Liang Liang
Page updated 2020-10-23