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Journal of Interactive Marketing

2008 - 2018

Current editor(s): B. T. Ratchford

From Elsevier
Bibliographic data for series maintained by Dana Niculescu ().

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Volume 43, issue C, 2018

“How to Project Customer Retention” Revisited: The Role of Duration Dependence pp. 1-16 Downloads
Peter S. Fader, Bruce G.S. Hardie, Yuzhou Liu, Joseph Davin and Thomas Steenburgh
The Role of a Companion Banner and Sponsorship Transparency in Recognizing and Evaluating Article-style Native Advertising pp. 17-32 Downloads
Colin Campbell and Nathaniel J. Evans
Battle of the Brand Fans: Impact of Brand Attack and Defense on Social Media pp. 33-51 Downloads
Behice Ece Ilhan, Raoul V. Kübler and Koen H. Pauwels
Good to Be Novel? Understanding How Idea Feasibility Affects Idea Adoption Decision Making in Crowdsourcing pp. 52-68 Downloads
Kimmy Wa Chan, Stella Yiyan Li and John Jianjun Zhu
Transforming Consumers Into Brands: Tracing Transformation Processes of the Practice of Blogging pp. 69-82 Downloads
Antonia Erz and Anna-Bertha Heeris Christensen
Don't Just “Like” Me, Promote Me: How Attachment and Attitude Influence Brand Related Behaviors on Social Media pp. 83-97 Downloads
Rebecca VanMeter, Holly A. Syrdal, Susan Powell-Mantel, Douglas B. Grisaffe and Erik T. Nesson
Gameful Experience in Gamification: Construction and Validation of a Gameful Experience Scale [GAMEX] pp. 98-115 Downloads
René Eppmann, Magdalena Bekk and Kristina Klein
Understanding the Omnichannel Customer Journey: Determinants of Interaction Choice pp. 116-133 Downloads
Niklas Barwitz and Peter Maas
The Effects of Culture on Consumers' Consumption and Generation of Online Reviews pp. 134-150 Downloads
Jong Min Kim, Mina Jun and Chung K. Kim
A Neuropsychological Study on How Consumers Process Risky and Secure E-payments pp. 151-164 Downloads
Luis-Alberto Casado-Aranda, Francisco Liébana-Cabanillas and Juan Sánchez-Fernández
Finding Meaning in Contradiction on Employee Review Sites — Effects of Discrepant Online Reviews on Job Application Intentions pp. 165-177 Downloads
Raoul Könsgen, Mario Schaarschmidt, Stefan Ivens and Andreas Munzel

Volume 42, issue C, 2018

Uncovering Patterns of Product Co-consideration: A Case Study of Online Vehicle Price Quote Request Data pp. 1-17 Downloads
Sina Damangir, Rex Yuxing Du and Ye Hu
How Brand Disclosure Timing and Brand Prominence Influence Consumer's Intention to Share Branded Entertainment Content pp. 18-31 Downloads
Dongwon Choi, Hyejin Bang, Bartosz W. Wojdynski, Yen-I Lee and Kate M. Keib
The Effect of House Ads on Multichannel Sales pp. 32-45 Downloads
Marcel Goic, Rodolfo Álvarez and Ricardo Montoya
A New Information Lens: The Self-concept and Exchange Context as a Means to Understand Information Sensitivity of Anonymous and Personal Identifying Information pp. 46-62 Downloads
Ereni Markos, Lauren I. Labrecque and George R. Milne
Dyad Calling Behavior: Asymmetric Power and Tie Strength Dynamics pp. 63-79 Downloads
Mengze Shi, Botao Yang and Jeongwen Chiang
Using Websites to Recruit Franchisee Candidates pp. 80-94 Downloads
Begoña López-Fernández and Rozenn Perrigot

Volume 41, issue C, 2018

Positive Effects of Disruptive Advertising on Consumer Preferences pp. 1-13 Downloads
Raoul Bell and Axel Buchner
Do Colors Change Realities in Online Shopping? pp. 14-27 Downloads
Yi-Ching Hsieh, Hung-Chang Chiu, Yun-Chia Tang and Monle Lee
Pricing Best Sellers and Traffic Generators: The Role of Asymmetric Cross-selling pp. 28-43 Downloads
Cenk Kocas, Koen Pauwels and Jonathan D. Bohlmann
Anxiety and Ephemeral Social Media Use in Negative eWOM Creation pp. 44-59 Downloads
Lane T. Wakefield and Robin L. Wakefield
Watch Your Tone: How a Brand's Tone of Voice on Social Media Influences Consumer Responses pp. 60-80 Downloads
Renato Hübner Barcelos, Danilo C. Dantas and Sylvain Sénécal
Making-the-Product-Happen: A Driver of Crowdfunding Participation pp. 81-93 Downloads
David Zvilichovsky, Shai Danziger and Yael Steinhart
Viral Promotional Advergames: How Intrinsic Playfulness and the Extrinsic Value of Prizes Elicit Behavioral Responses pp. 94-103 Downloads
Zhenzhen Zhao and Damien Renard

Volume 40, issue C, 2017

Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products pp. 1-8 Downloads
Peter C. Verhoef, Andrew T. Stephen, P.K. Kannan, Xueming Luo, Vibhanshu Abhishek, Michelle Andrews, Yakov Bart, Hannes Datta, Nathan Fong, Donna L. Hoffman, Mandy Mantian Hu, Tom Novak, William Rand and Yuchi Zhang
Weight Loss Through Virtual Support Communities: A Role for Identity-based Motivation in Public Commitment pp. 9-23 Downloads
Tonya Williams Bradford, Sonya A. Grier and Geraldine Rosa Henderson
Consumer Search of Multiple Information Sources and its Impact on Consumer Price Satisfaction pp. 24-40 Downloads
Sungha Jang, Ashutosh Prasad and Brian T. Ratchford
The Role of Gamification in Enhancing Intrinsic Motivation to Use a Loyalty Program pp. 41-51 Downloads
Kyongseok Kim and Ahn, Sun Joo (Grace)
Popular Research Topics in Marketing Journals, 1995–2014 pp. 52-72 Downloads
Yung-Jan Cho, Pei-Wen Fu and Chi-Cheng Wu

Volume 39, issue C, 2017

The Presentation Format of Review Score Information Influences Consumer Preferences Through the Attribution of Outlier Reviews pp. 1-14 Downloads
Adrian R. Camilleri
Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective pp. 15-26 Downloads
Zhan Wang and Hyun Gon Kim
To Share and Protect: Using Regulatory Focus Theory to Examine the Privacy Paradox of Consumers' Social Media Engagement and Online Privacy Protection Behaviors pp. 27-38 Downloads
Jill Mosteller and Amit Poddar
Permission Marketing and Privacy Concerns — Why Do Customers (Not) Grant Permissions? pp. 39-54 Downloads
Manfred Krafft, Christine M. Arden and Peter C. Verhoef
Mobile Shopping Through Applications: Understanding Application Possession and Mobile Purchase pp. 55-68 Downloads
Mingyung Kim, Jeeyeon Kim, Jeonghye Choi and Minakshi Trivedi
Basket Composition and Choice Among Direct Channels: A Latent State Model of Shopping Costs pp. 69-88 Downloads
Kirthi Kalyanam, Peter Lenk and Eddie Rhee
Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective pp. 89-103 Downloads
Mark Yi-Cheon Yim, Shu-Chuan Chu and Paul L. Sauer
Second Person Pronouns Enhance Consumer Involvement and Brand Attitude pp. 104-116 Downloads
Ryan E. Cruz, James M. Leonhardt and Todd Pezzuti

Volume 38, issue C, 2017

Consumers' Role Performance and Brand Identification: Evidence from a Survey and a Longitudinal Field Experiment pp. 1-11 Downloads
Yi He, Qimei Chen, Ruby P. Lee, Yonggui Wang and Attila Pohlmann
Pre-launch Prediction of Market Performance for Short Lifecycle Products Using Online Community Data pp. 12-28 Downloads
Pradeep Kumar Ponnamma Divakaran, Adrian Palmer, Helle Alsted Søndergaard and Roman Matkovskyy
The Showrooming Phenomenon: It's More than Just About Price pp. 29-43 Downloads
Sonja Gensler, Scott A. Neslin and Peter C. Verhoef
A Meta-analysis of Online Trust Relationships in E-commerce pp. 44-54 Downloads
Yeolib Kim and Robert A. Peterson
Product Placement in Video Games: The Effect of Brand Familiarity and Repetition on Consumers' Memory pp. 55-63 Downloads
José Martí-Parreño, Jesús Bermejo-Berros and Joaquín Aldás-Manzano
Atypical Shifts Post-failure: Influence of Co-creation on Attribution and Future Motivation to Co-create pp. 64-81 Downloads
Praveen Sugathan, Kumar Rakesh Ranjan and Avinash G. Mulky
This Post Is Sponsored pp. 82-92 Downloads
Sophie C. Boerman, Lotte M. Willemsen and Eva P. Van Der Aa

Volume 37, issue C, 2017

Rethinking Catalogue and Online B2B Buyer Channel Preferences in the Education Supplies Market pp. 1-15 Downloads
James E. Richard and Fruen Purnell
Evaluation Set Size and Purchase: Evidence from a Product Search Engine pp. 16-31 Downloads
Vidyanand Choudhary, Imran Currim, Sanjeev Dewan, Ivan Jeliazkov, Ofer Mintz and John Turner
Consumer Communities Do Well, But Will They Do Good? A Study of Participation in Distributed Computing Projects pp. 32-43 Downloads
Scott A. Thompson, Molan Kim, James M. Loveland, Russell Lacey and Iana A. Castro
Private Sales Clubs: A 21st Century Distribution Channel pp. 44-56 Downloads
Roger Betancourt, Raquel Chocarro, Monica Cortiñas, Margarita Elorz and Jose Miguel Mugica
Advertising and Word-of-Mouth Effects on Pre-launch Consumer Interest and Initial Sales of Experience Products pp. 57-74 Downloads
Ho Kim and Dominique M. Hanssens
Understanding Interactive Online Advertising: Congruence and Product Involvement in Highly and Lowly Arousing, Skippable Video Ads pp. 75-88 Downloads
Daniel Belanche, Carlos Flavián and Alfredo Pérez-Rueda
Cutting Through the Online Review Jungle — Investigating Selective eWOM Processing pp. 89-104 Downloads
Sabrina A. Gottschalk and Alexander Mafael
Brand Attitudes and Search Engine Queries pp. 105-116 Downloads
Jeffrey P. Dotson, Ruixue Rachel Fan, Elea McDonnell Feit, Jeffrey D. Oldham and Yi-Hsin Yeh
Will They Come and Will They Stay? Online Social Networks and News Consumption on External Websites pp. 117-132 Downloads
Ammara Mahmood and Catarina Sismeiro
Experiential Engagement and Active vs. Passive Behavior in Mobile Location-based Social Networks: The Moderating Role of Privacy pp. 133-148 Downloads
Margherita Pagani and Giovanni Malacarne
Page updated 2018-10-08