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Journal of Interactive Marketing

2008 - 2019

Current editor(s): B. T. Ratchford

From Elsevier
Bibliographic data for series maintained by Dana Niculescu ().

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Volume 46, issue C, 2019

Crowdfunding As a Vehicle for Raising Capital and for Price Discrimination pp. 1-19 Downloads
Mark Bender, Gal-Or, Esther and Tansev Geylani
Emotions Within Online Reviews and their Influence on Product Attitudes in Austria, USA and Thailand pp. 20-39 Downloads
Agnieszka Zablocki, Katerina Makri and Michael J. Houston
Being Active in Online Communications: Firm Responsiveness and Customer Engagement Behaviour pp. 40-51 Downloads
Jie Sheng
Online Category Pricing at a Multichannel Grocery Retailer pp. 52-69 Downloads
Javier Cebollada, Yanlai Chu and Zhiying Jiang
It's Not Just What You Say, But How You Say It: The Effect of Language Style Matching on Perceived Quality of Consumer Reviews pp. 70-86 Downloads
Angela Xia Liu, Ying Xie and Jurui Zhang
How Social Media Communications Combine with Customer Loyalty Management to Boost Green Retail Sales pp. 87-100 Downloads
Qiang Steven Lu and Rohan Miller
Post, Eat, Change: The Effects of Posting Food Photos on Consumers' Dining Experiences and Brand Evaluation pp. 101-112 Downloads
Jiang Zhu, Lan Jiang, Wenyu Dou and Liang Liang

Volume 45, issue C, 2019

A Longitudinal Cross-product Analysis of Media-budget Allocations: How Economic and Technological Disruptions Affected Media Choices Across Industries pp. 1-15 Downloads
Del Barrio-García, Salvador, Wagner A. Kamakura and Luque-Martínez, Teodoro
Branded Apps: Explaining Effects of Brands' Mobile Phone Applications on Brand Responses pp. 16-26 Downloads
Guda van Noort and Eva A. van Reijmersdal
Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications pp. 27-41 Downloads
Linda D. Hollebeek and Keith Macky
Digital Sensory Marketing: Integrating New Technologies Into Multisensory Online Experience pp. 42-61 Downloads
Olivia Petit, Carlos Velasco and Charles Spence
Calling Customers to Take Action: The Impact of Incentive and Customer Characteristics on Direct Mailing Effectiveness pp. 62-80 Downloads
Saeid Vafainia, Els Breugelmans and Tammo Bijmolt
Responding to Causal Uncertainty in the Twitterverse: When Abstract Language and Social Prominence Increase Message Engagement pp. 81-98 Downloads
Jae-Eun Namkoong, Joon H. Ro and Marlone D. Henderson
Fake News, Real Problems for Brands: The Impact of Content Truthfulness and Source Credibility on consumers' Behavioral Intentions toward the Advertised Brands pp. 99-112 Downloads
Marco Visentin, Gabriele Pizzi and Marco Pichierri
Retraction notice to “The Role of Gamification in Enhancing Intrinsic Motivation to Use a Loyalty Program” [Journal of Interactive Marketing 40 (2017) 41–51] pp. 113-113 Downloads
Kyongseok Kim and Ahn, Sun Joo (Grace)

Volume 44, issue C, 2018

Determinants of Retailers' Cross-channel Integration: An Innovation Diffusion Perspective on Omni-channel Retailing pp. 1-16 Downloads
Lanlan Cao and Li Li
How Online Reviews Become Helpful: A Dynamic Perspective pp. 17-28 Downloads
Shuya Lu, Jianan Wu and Tseng, Shih-Lun (Allen)
Seriously Engaged Consumers: Navigating Between Work and Play in Online Brand Communities pp. 29-42 Downloads
Stefânia Ordovás de Almeida, Daiane Scaraboto, João Pedro dos Santos Fleck and Marlon Dalmoro
Touchable Apps: Exploring the Usage of Touch Features and Their Impact on Engagement pp. 43-59 Downloads
Savannah Wei Shi and Kirthi Kalyanam
The Effects of Online Incivility and Consumer-to-Consumer Interactional Justice on Complainants, Observers, and Service Providers During Social Media Service Recovery pp. 60-81 Downloads
Todd J. Bacile, Jeremy S. Wolter, Alexis M. Allen and Pei Xu
The Boundaries of Gamification for Engaging Customers: Effects of Losing a Contest in Online Co-creation Communities pp. 82-101 Downloads
Thomas Leclercq, Wafa Hammedi and Ingrid Poncin
A Consumer-based Taxonomy of Digital Customer Engagement Practices pp. 102-121 Downloads
Anniek W. Eigenraam, Jiska Eelen, Arjen van Lin and Peeter W.J. Verlegh
I See Myself in Service and Product Consumptions: Measuring Self-transformative Consumption Vision (SCV) Evoked by Static and Rich Media pp. 122-139 Downloads
Mark Yi-Cheon Yim, Tae Hyun Baek and Paul L. Sauer

Volume 43, issue C, 2018

“How to Project Customer Retention” Revisited: The Role of Duration Dependence pp. 1-16 Downloads
Peter S. Fader, Bruce G.S. Hardie, Yuzhou Liu, Joseph Davin and Thomas Steenburgh
The Role of a Companion Banner and Sponsorship Transparency in Recognizing and Evaluating Article-style Native Advertising pp. 17-32 Downloads
Colin Campbell and Nathaniel J. Evans
Battle of the Brand Fans: Impact of Brand Attack and Defense on Social Media pp. 33-51 Downloads
Behice Ece Ilhan, Raoul V. Kübler and Koen H. Pauwels
Good to Be Novel? Understanding How Idea Feasibility Affects Idea Adoption Decision Making in Crowdsourcing pp. 52-68 Downloads
Kimmy Wa Chan, Stella Yiyan Li and John Jianjun Zhu
Transforming Consumers Into Brands: Tracing Transformation Processes of the Practice of Blogging pp. 69-82 Downloads
Antonia Erz and Anna-Bertha Heeris Christensen
Don't Just “Like” Me, Promote Me: How Attachment and Attitude Influence Brand Related Behaviors on Social Media pp. 83-97 Downloads
Rebecca VanMeter, Holly A. Syrdal, Powell-Mantel, Susan, Douglas B. Grisaffe and Erik Nesson
Gameful Experience in Gamification: Construction and Validation of a Gameful Experience Scale [GAMEX] pp. 98-115 Downloads
René Eppmann, Magdalena Bekk and Kristina Klein
Understanding the Omnichannel Customer Journey: Determinants of Interaction Choice pp. 116-133 Downloads
Niklas Barwitz and Peter Maas
The Effects of Culture on Consumers' Consumption and Generation of Online Reviews pp. 134-150 Downloads
Jong Min Kim, Mina Jun and Chung K. Kim
A Neuropsychological Study on How Consumers Process Risky and Secure E-payments pp. 151-164 Downloads
Casado-Aranda, Luis-Alberto, Liébana-Cabanillas, Francisco and Sánchez-Fernández, Juan
Finding Meaning in Contradiction on Employee Review Sites — Effects of Discrepant Online Reviews on Job Application Intentions pp. 165-177 Downloads
Raoul Könsgen, Mario Schaarschmidt, Stefan Ivens and Andreas Munzel

Volume 42, issue C, 2018

Uncovering Patterns of Product Co-consideration: A Case Study of Online Vehicle Price Quote Request Data pp. 1-17 Downloads
Sina Damangir, Rex Yuxing Du and Ye Hu
How Brand Disclosure Timing and Brand Prominence Influence Consumer's Intention to Share Branded Entertainment Content pp. 18-31 Downloads
Dongwon Choi, Hyejin Bang, Bartosz W. Wojdynski, Yen-I Lee and Kate M. Keib
The Effect of House Ads on Multichannel Sales pp. 32-45 Downloads
Marcel Goic, Rodolfo Álvarez and Ricardo Montoya
A New Information Lens: The Self-concept and Exchange Context as a Means to Understand Information Sensitivity of Anonymous and Personal Identifying Information pp. 46-62 Downloads
Ereni Markos, Lauren I. Labrecque and George R. Milne
Dyad Calling Behavior: Asymmetric Power and Tie Strength Dynamics pp. 63-79 Downloads
Mengze Shi, Botao Yang and Jeongwen Chiang
Using Websites to Recruit Franchisee Candidates pp. 80-94 Downloads
López-Fernández, Begoña and Rozenn Perrigot

Volume 41, issue C, 2018

Positive Effects of Disruptive Advertising on Consumer Preferences pp. 1-13 Downloads
Raoul Bell and Axel Buchner
Do Colors Change Realities in Online Shopping? pp. 14-27 Downloads
Yi-Ching Hsieh, Hung-Chang Chiu, Yun-Chia Tang and Monle Lee
Pricing Best Sellers and Traffic Generators: The Role of Asymmetric Cross-selling pp. 28-43 Downloads
Cenk Kocas, Koen Pauwels and Jonathan D. Bohlmann
Anxiety and Ephemeral Social Media Use in Negative eWOM Creation pp. 44-59 Downloads
Lane T. Wakefield and Robin L. Wakefield
Watch Your Tone: How a Brand's Tone of Voice on Social Media Influences Consumer Responses pp. 60-80 Downloads
Renato Hübner Barcelos, Danilo C. Dantas and Sylvain Sénécal
Making-the-Product-Happen: A Driver of Crowdfunding Participation pp. 81-93 Downloads
David Zvilichovsky, Shai Danziger and Yael Steinhart
Viral Promotional Advergames: How Intrinsic Playfulness and the Extrinsic Value of Prizes Elicit Behavioral Responses pp. 94-103 Downloads
Zhenzhen Zhao and Damien Renard

Volume 40, issue C, 2017

Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products pp. 1-8 Downloads
Peter C. Verhoef, Andrew T. Stephen, P.K. Kannan, Xueming Luo, Vibhanshu Abhishek, Michelle Andrews, Yakov Bart, Hannes Datta, Nathan Fong, Donna L. Hoffman, Mandy Mantian Hu, Tom Novak, William Rand and Yuchi Zhang
Weight Loss Through Virtual Support Communities: A Role for Identity-based Motivation in Public Commitment pp. 9-23 Downloads
Tonya Williams Bradford, Sonya A. Grier and Geraldine Rosa Henderson
Consumer Search of Multiple Information Sources and its Impact on Consumer Price Satisfaction pp. 24-40 Downloads
Sungha Jang, Ashutosh Prasad and Brian T. Ratchford
The Role of Gamification in Enhancing Intrinsic Motivation to Use a Loyalty Program pp. 41-51 Downloads
Kyongseok Kim and Ahn, Sun Joo (Grace)
Popular Research Topics in Marketing Journals, 1995–2014 pp. 52-72 Downloads
Yung-Jan Cho, Pei-Wen Fu and Chi-Cheng Wu
Page updated 2019-07-17