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Journal of Interactive Marketing

2008 - 2021

Current editor(s): B. T. Ratchford

From Elsevier
Bibliographic data for series maintained by Catherine Liu ().

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Volume 56, issue C, 2021

Is the Buzz on? – A Buzz Detection System for Viral Posts in Social Media pp. 1-17 Downloads
Nora Jansen, Oliver Hinz, Clemens Deusser and Thorsten Strufe
Do You Like What You (Can't) See? The Differential Effects of Hardware and Software Upgrades on High-Tech Product Evaluations pp. 18-40 Downloads
Nico Wiegand and Monika Imschloss
Effects of Home Voice Assistants' Autonomy on Instrusiveness and Usefulness: Direct, Indirect, and Moderating Effects of Interactivity pp. 41-54 Downloads
Laura Lucia-Palacios and Raúl Pérez-López
A Brand-New Look at You: Predicting Brand Personality in Social Media Networks with Machine Learning pp. 55-69 Downloads
Utku Pamuksuz, Joseph T. Yun and Ashlee Humphreys
More Trust in Fewer Followers: Diverging Effects of Popularity Metrics and Green Orientation Social Media Influencers pp. 70-82 Downloads
Matthew Pittman and Annika Abell
Let's Give Them Something to Talk About: Which Social Media Engagements Predict Purchase Frequency? pp. 83-95 Downloads
Timothy J. Halloran and Richard J. Lutz
Fleeting, But Not Forgotten: Ephemerality as a Means to Increase Recall of Advertising pp. 96-105 Downloads
Colin Campbell, Sean Sands, Emily Treen and Brent McFerran
Branded Content Experience in Social Media: Conceptualization, Scale Development, and Validation pp. 106-120 Downloads
Muhammad Waqas, Noor Akma Mohd Salleh and Zalfa Laili Hamzah
Digital Health Experience: A Regulatory Focus Perspective pp. 121-136 Downloads
Genevieve E. O'Connor, Susan Myrden, Alkire (née Nasr), Linda, Kyungwon Lee, Sören Köcher, Jay Kandampully and Jerome D. Williams
Revisiting Trust and Privacy Concern in Consumers' Perceptions of Marketing Information Management Practices: Replication and Extension pp. 137-158 Downloads
Kunal Swani, George R. Milne and Alec N. Slepchuk

Volume 55, issue C, 2021

This Way Up: The Effectiveness of Mobile Vertical Video Marketing pp. 1-15 Downloads
Lana Mulier, Hendrik Slabbinck and Iris Vermeir
The Influence of Consumer–Brand Relationship on the Personalized Advertising Privacy Calculus in Social Media pp. 16-30 Downloads
Jameson L. Hayes, Nancy H. Brinson, Gregory J. Bott and Claire M. Moeller
Investigating the Role of Product Assortment in Technology-Enabled Sales Platforms pp. 31-51 Downloads
Jacquelyn S. Thomas, Sandy D. Jap, William R. Dillon and Richard A. Briesch
Examining the Deferred Effects of Gaming Platform and Game Speed of Advergames on Memory, Attitude, and Purchase Intention pp. 52-66 Downloads
Tathagata Ghosh, Sreejesh S. and Yogesh K. Dwivedi
Using Speech Acts to Elicit Positive Emotions for Complainants on Social Media pp. 67-80 Downloads
Young Anna Argyris, Kafui Monu, Yongsuk Kim, Yilu Zhou, Zuhui Wang and Zhaozheng Yin
Buying a New Product with Inconsistent Product Reviews from Multiple Sources: The Role of Information Diagnosticity and Advertising pp. 81-103 Downloads
(Kay) Byun, Kyung-ah, Minghui Ma, Kevin Kim and Taeghyun Kang
The Effects of Animistic Thinking, Animistic Cues, and Superstitions on Brand Responses on Social Media pp. 104-117 Downloads
Malgorzata Karpinska-Krakowiak and Martin Eisend
The Effectiveness of Triggered Email Marketing in Addressing Browse Abandonments pp. 118-145 Downloads
Marcel Goic, Andrea Rojas and Ignacio Saavedra

Volume 54, issue C, 2021

“Now You See Me”: The Attention-Grabbing Effect of Product Similarity and Proximity in Online Shopping pp. 1-10 Downloads
Bo Huang, Carolane Juaneda, Sylvain Sénécal and Pierre-Majorique Léger
How You Remind Me! The Influence of Mobile Push Notifications on Success Rates in Last-Minute Bidding pp. 11-24 Downloads
Armin März, Michael Lachner, Christian G. Heumann, Jan H. Schumann and Florian von Wangenheim
Self-Service Technology Recovery: The Effect of Recovery Initiation and Locus of Responsibility pp. 25-39 Downloads
Hung M. Dao and Aristeidis Theotokis
Predicting Tie Strength with Ego Network Structures pp. 40-52 Downloads
Simon Stolz and Christian Schlereth
Let Me Entertain You? The Importance of Authenticity in Online Customer Engagement pp. 53-68 Downloads
Anniek W. Eigenraam, Jiska Eelen and Peeter W.J. Verlegh
An Empirical Analysis of Location-Based Mobile Advertising—Determinants, Success Factors, and Moderating Effects pp. 69-85 Downloads
Oliver T. Kurtz, Bernd W. Wirtz and Paul F. Langer
Empirical Analyses of Nonlinear Effects of Reserve Prices on Ending Prices in Online Auctions pp. 86-102 Downloads
Jidong Han, Peter Popkowski Leszczyc and Zelin Zhang

Volume 53, issue C, 2021

Menu-Based Choice Models for Customization: On the Recoverability of Reservation Prices, Model Fit, and Predictive Validity pp. 1-14 Downloads
Christian Neuerburg, Nicole Koschate-Fischer and Christian Pescher
Spot-On Creativity: Creativity Biases and Their Differential Effects on Consumer Responses in (Non-)Real-Time Marketing pp. 15-31 Downloads
Komala Mazerant, Lotte M. Willemsen, Peter C. Neijens and Guda van Noort
Certainty in Language Increases Consumer Engagement on Social Media pp. 32-46 Downloads
Todd Pezzuti, James M. Leonhardt and Caleb Warren
The Role of Social Media Content Format and Platform in Users' Engagement Behavior pp. 47-65 Downloads
Hamidreza Shahbaznezhad, Rebecca Dolan and Mona Rashidirad
Seeing It Is Like Touching It: Unraveling the Effective Product Presentations on Online Apparel Purchase Decisions and Brain Activity (An fMRI Study) pp. 66-79 Downloads
Jai, Tun-Min (Catherine), Dan Fang, Forrest S. Bao, Russell N. James, Tianwen Chen and Weidong Cai
LSTM Response Models for Direct Marketing Analytics: Replacing Feature Engineering with Deep Learning pp. 80-95 Downloads
Mainak Sarkar and Arnaud De Bruyn
Emoji, Playfulness, and Brand Engagement on Twitter pp. 96-110 Downloads
Lindsay McShane, Ethan Pancer, Maxwell Poole and Qi Deng
Past, Present, and Future of Electronic Word of Mouth (EWOM) pp. 111-128 Downloads
Sanjeev Verma and Neha Yadav

Volume 52, issue C, 2020

Disclosure of Vlog Advertising Targeted to Children pp. 1-19 Downloads
Steffi De Jans and Liselot Hudders
Enduring Attitudes and Contextual Interest: When and Why Attitude Surveys Still Matter in the Online Consumer Decision Journey pp. 20-34 Downloads
Koen Pauwels and Bernadette van Ewijk
Excellent Product … But Too Early to Say: Consumer Reactions to Tentative Product Reviews pp. 35-51 Downloads
Kemefasu Ifie
Seize the Day: How Online Retailers Should Respond to Positive Reviews pp. 52-60 Downloads
Jintao Wu, Tong Wu and Bodo B. Schlegelmilch
Negative Consequences of Storytelling in Native Advertising pp. 61-78 Downloads
Jamie L. Grigsby and Hillary N. Mellema
Motivations to Use Different Social Media Types and Their Impact on Consumers' Online Brand-Related Activities (COBRAs) pp. 79-98 Downloads
Cristian Buzeta, Patrick De Pelsmacker and Nathalie Dens
A Combination of Self-Reported Data and Social-Related Neural Measures Forecasts Viral Marketing Success on Social Media pp. 99-117 Downloads
Kosuke Motoki, Shinsuke Suzuki, Ryuta Kawashima and Motoaki Sugiura
Consumer Responses to Conflict-Management Strategies on Non-Profit Social Media Fan Pages pp. 118-136 Downloads
Denitsa Dineva, Jan Breitsohl, Brian Garrod and Philip Megicks

Volume 51, issue C, 2020

Challenges and Opportunities for Marketing Scholars in Times of the Fourth Industrial Revolution pp. 1-8 Downloads
Manfred Krafft, Laszlo Sajtos and Michael Haenlein
Frontline Cyborgs at Your Service: How Human Enhancement Technologies Affect Customer Experiences in Retail, Sales, and Service Settings pp. 9-25 Downloads
Dhruv Grewal, Mirja Kroschke, Martin Mende, Anne L. Roggeveen and Maura L. Scott
Digital Analytics: Modeling for Insights and New Methods pp. 26-43 Downloads
Shaphali Gupta, Agata Leszkiewicz, V. Kumar, Tammo Bijmolt and Dmitriy Potapov
Brave New World? On AI and the Management of Customer Relationships pp. 44-56 Downloads
Barak Libai, Yakov Bart, Sonja Gensler, Charles F. Hofacker, Andreas Kaplan, Kim Kötterheinrich and Eike Benjamin Kroll
Transforming the Customer Experience Through New Technologies pp. 57-71 Downloads
Wayne D. Hoyer, Mirja Kroschke, Bernd Schmitt, Karsten Kraume and Venkatesh Shankar
The Role of Marketing in Digital Business Platforms pp. 72-90 Downloads
Arvind Rangaswamy, Nicole Moch, Claudio Felten, Gerrit van Bruggen, Jaap E. Wieringa and Jochen Wirtz
Artificial Intelligence and Marketing: Pitfalls and Opportunities pp. 91-105 Downloads
Arnaud De Bruyn, Vijay Viswanathan, Yean Shan Beh, Jürgen Kai-Uwe Brock and Florian von Wangenheim

Volume 50, issue C, 2020

“Speaking of Purchases”: How Conversational Potential Determines Consumers' Willingness to Exert Effort for Experiential Versus Material Purchases pp. 1-16 Downloads
Wilson Bastos
Cross-Media Consumption: Insights from Super Bowl Advertising pp. 17-31 Downloads
Neeraj Bharadwaj, Michel Ballings and Prasad A. Naik
Thinking Beyond Privacy Calculus: Investigating Reactions to Customer Surveillance pp. 32-44 Downloads
Kirk Plangger and Matteo Montecchi
To Defend or Not to Defend? How Responses to Negative Customer Review Affect Prospective customers' Distrust and Purchase Intention pp. 45-64 Downloads
Haichuan Zhao, Lan Jiang and Chenting Su
Are Digital Menus Really Better than Traditional Menus? The Mediating Role of Consumption Visions and Menu Enjoyment pp. 65-80 Downloads
Mark Yi-Cheon Yim and Chan Yun Yoo
An Experimental Analysis of the Effectiveness of Multi-Screen Advertising pp. 81-99 Downloads
Lena Hoeck and Martin Spann
“Don't Forget that Others Are Watching, Too!” The Effect of Conversational Human Voice and Reply Length on Observers' Perceptions of Complaint Handling in Social Media pp. 100-119 Downloads
Ana Javornik, Raffaele Filieri and Ralph Gumann
Cutting the Internet's Environmental Footprint: An Analysis of Consumers' Self-Attribution of Responsibility pp. 120-135 Downloads
Leila Elgaaied-Gambier, Laurent Bertrandias and Yohan Bernard
Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool? pp. 136-155 Downloads
Raoul V. Kübler, Anatoli Colicev and Koen H. Pauwels
The Use of Computer Vision to Analyze Brand-Related User Generated Image Content pp. 156-167 Downloads
Annemarie J. Nanne, Marjolijn L. Antheunis, Chris G. van der Lee, Eric O. Postma, Sander Wubben and Guda van Noort
Page updated 2022-12-07