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Journal of Interactive Marketing

2008 - 2019

Current editor(s): B. T. Ratchford

From Elsevier
Bibliographic data for series maintained by Dana Niculescu ().

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Volume 23, issue 4, 2009

A Hierarchical Marketing Communications Model of Online and Offline Media Synergies pp. 288-299 Downloads
Prasad A. Naik and Kay Peters
Does Chatter Matter? The Impact of User-Generated Content on Music Sales pp. 300-307 Downloads
Vasant Dhar and Elaine A. Chang
Factors Influencing Consumer Acceptance of Mobile Marketing: A Two-Country Study of Youth Markets pp. 308-320 Downloads
Fareena Sultan, Andrew J. Rohm and Gao, Tao (Tony)
An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness pp. 321-331 Downloads
Bobby J. Calder, Edward C. Malthouse and Ute Schaedel
Antecedents of Online Reviews' Usage and Purchase Influence: An Empirical Comparison of U.S. and Korean Consumers pp. 332-340 Downloads
Cheol Park and Thae Min Lee

Volume 23, issue 3, 2009

Attribute Perceptions, Customer Satisfaction and Intention to Recommend E-Services pp. 209-220 Downloads
Adam Finn, Luming Wang and Tema Frank
The Impact of Website Quality on Information Quality, Value, and Loyalty Intentions in Apparel Retailing pp. 221-233 Downloads
Hyejeong Kim and Linda S. Niehm
The Roles of Modality Richness and Involvement in Shopping Behavior in 3D Virtual Stores pp. 234-246 Downloads
Seung-A Annie Jin
The Moderating Effects of Involvement on the Relationships Between Satisfaction, Trust and Commitment in e-Banking pp. 247-258 Downloads
Sanchez-Franco, Manuel J.
CASE: Mozilla vs. Godzilla — The Launch of the Mozilla Firefox Browser pp. 259-271 Downloads
Sandeep Krishnamurthy
A Method to Predict Aggregate Customer Equity Using Activeness Thresholds — 2008 DMEF Customer Lifetime Value Modeling Competition (Task 1) pp. 276-278 Downloads
Joseph Pancras
2008 DMEF Customer Lifetime Value Modeling (Task 2) pp. 279-283 Downloads
Zainab Jamal and Alex Zhang

Volume 23, issue 2, 2009

New Communications Approaches in Marketing: Issues and Research Directions pp. 108-117 Downloads
Russell S. Winer
Mobile Marketing: A Synthesis and Prognosis pp. 118-129 Downloads
Venkatesh Shankar and Sridhar Balasubramanian
Prospects for Personalization on the Internet pp. 130-137 Downloads
Alan L. Montgomery and Michael D. Smith
Personalization without Interrogation: Towards more Effective Interactions between Consumers and Feature-Based Recommendation Agents pp. 138-146 Downloads
Kyle B. Murray and Gerald Häubl
Reversing the Logic: The Path to Profitability through Relationship Marketing pp. 147-156 Downloads
V. Kumar, Ilaria Dalla Pozza, J. Andrew Petersen and Denish Shah
Customer Lifetime Value: Empirical Generalizations and Some Conceptual Questions pp. 157-168 Downloads
Robert C. Blattberg, Edward C. Malthouse and Scott A. Neslin
Customer-Based Valuation pp. 169-178 Downloads
Sunil Gupta
Online Trust: State of the Art, New Frontiers, and Research Potential pp. 179-190 Downloads
Glen L. Urban, Cinda Amyx and Antonio Lorenzon
Information Privacy Research: Framework for Integrating Multiple Publics, Information Channels, and Responses pp. 191-205 Downloads
James W. Peltier, George R. Milne and Joseph E. Phelps

Volume 23, issue 1, 2009

Interactivity's Unanticipated Consequences for Marketers and Marketing pp. 4-10 Downloads
John Deighton and Leora Kornfeld
Marketing Strategy in an Internet-Enabled Environment: A Retrospective on the First Ten Years of JIM and a Prospective on the Next Ten Years pp. 11-22 Downloads
Rajan Varadarajan and Manjit S. Yadav
Flow Online: Lessons Learned and Future Prospects pp. 23-34 Downloads
Donna L. Hoffman and Thomas P. Novak
Click Here for Internet Insight: Advances in Clickstream Data Analysis in Marketing pp. 35-48 Downloads
Randolph E. Bucklin and Catarina Sismeiro
A Strategic Perspective on Search Engines: Thought Candies for Practitioners and Researchers pp. 49-60 Downloads
Arvind Rangaswamy, C. Lee Giles and Silvija Seres
Probability Models for Customer-Base Analysis pp. 61-69 Downloads
Peter S. Fader and Bruce G.S. Hardie
Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions pp. 70-81 Downloads
Scott A. Neslin and Venkatesh Shankar
Online Pricing: Review and Directions for Research pp. 82-90 Downloads
Brian T. Ratchford
Interactive Services: A Framework, Synthesis and Research Directions pp. 91-104 Downloads
Ruth Bolton and Saxena-Iyer, Shruti

Volume 22, issue 4, 2008

The effects of reference prices on bidding behavior in interactive pricing mechanisms pp. 2-18 Downloads
Agnieszka Wolk and Martin Spann
The effects of the dimensions of technology readiness on technology acceptance: An empirical analysis pp. 19-39 Downloads
Shun Yin Lam, Jeongwen Chiang and A. Parasuraman
Developing a scale to measure the enjoyment of Web experiences pp. 40-57 Downloads
Aleck Lin, Shirley Gregor and Michael Ewing
The persuasiveness of online safety cues: The impact of prevention focus compatibility of Web content on consumers’ risk perceptions, attitudes, and intentions pp. 58-72 Downloads
Guda Van Noort, Peter Kerkhof and Bob M. Fennis

Volume 22, issue 3, 2008

Determining the impact of internet channel use on a customer's lifetime pp. 2-22 Downloads
Martin Boehm
Coupons going wireless: Determinants of consumer intentions to redeem mobile coupons pp. 23-39 Downloads
Astrid Dickinger and Mirella Kleijnen
Influence of cultural dimensions on online interactive review feature implementations: A comparison of Korean and U.S. retail web sites pp. 40-50 Downloads
Gi Woong Yun, Sung-Yeon Park and Louisa Ha
Improving predictive scoring models through model aggregation pp. 51-68 Downloads
Edward C. Malthouse and Kirstin M. Derenthal

Volume 22, issue 2, 2008

Unconscious processing of Web advertising: Effects on implicit memory, attitude toward the brand, and consideration set pp. 2-18 Downloads
Chan Yun Yoo
An empirical analysis of inter-acquisition time of free online content pp. 19-27 Downloads
Guiyou Qiu and Purushottam Papatla
Beyond trial: Consumer assimilation of electronic channels pp. 28-44 Downloads
Devon S. Johnson
Adoption of Virtual Try-on technology for online apparel shopping pp. 45-59 Downloads
Jiyeon Kim and Sandra Forsythe

Volume 22, issue 1, 2008

Investigating cross-buying and customer loyalty pp. 5-20 Downloads
Werner Reinartz, Jacquelyn S. Thomas and Ganaël Bascoul
Investigating pricing solutions to combat spam: Postage stamp and bonded senders pp. 21-35 Downloads
Kissan Joseph and Alex Thevaranjan
An empirical investigation of the impact of communication timing on customer equity pp. 36-50 Downloads
Xavier Drèze and André Bonfrer
People are experience goods: Improving online dating with virtual dates pp. 51-61 Downloads
Jeana H. Frost, Zoë Chance, Michael I. Norton and Dan Ariely
Page updated 2019-08-20