Journal of Interactive Marketing

2008 - 2021

Current editor(s): B. T. Ratchford

From Elsevier
Bibliographic data for series maintained by Catherine Liu ().

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Volume 27, issue 4, 2013

Managing Brands in the Social Media Environment pp. 242-256

Sonja Gensler, Franziska Völckner, Yuping Liu-Thompkins and Caroline Wiertz

Consumer Power: Evolution in the Digital Age pp. 257-269

Lauren I. Labrecque, Jonas vor dem Esche, Charla Mathwick, Thomas P. Novak and Charles F. Hofacker

Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House pp. 270-280

Edward C. Malthouse, Michael Haenlein, Bernd Skiera, Egbert Wege and Michael Zhang

Social Media Metrics — A Framework and Guidelines for Managing Social Media pp. 281-298

Kay Peters, Yubo Chen, Andreas M. Kaplan, Björn Ognibeni and Koen Pauwels

Destination Social Business: Exploring an Organization's Journey with Social Media, Collaborative Community and Expressive Individuality pp. 299-310

Bruce D. Weinberg, Ko de Ruyter, Chrysanthos Dellarocas, Michael Buck and Debbie Isobel Keeling

Social Commerce: A Contingency Framework for Assessing Marketing Potential pp. 311-323

Manjit S. Yadav, Kristine de Valck, Thorsten Hennig-Thurau, Donna L. Hoffman and Martin Spann

Volume 27, issue 3, 2013

Value Creation in the Video Game Industry: Industry Economics, Consumer Benefits, and Research Opportunities pp. 141-157

André Marchand and Thorsten Hennig-Thurau

Nested Network Effects in Online Free Games with Accessory Selling pp. 158-171

Chi-Cheng Wu, Ying-Ju Chen and Yung-Jan Cho

Donor Segmentation: When Summary Statistics Don't Tell the Whole Story pp. 172-184

Elizabeth J. Durango-Cohen, Ramón L. Torres and Pablo L. Durango-Cohen

A Partially Hidden Markov Model of Customer Dynamics for CLV Measurement pp. 185-208

Jaime Romero, Ralf van der Lans and Berend Wierenga

Customer Attitude and Dispositions Towards Customized Products: The Interaction Between Customization Model and Brand pp. 209-225

Miceli, Gaetano “Nino”, Maria Antonietta Raimondo and Stefania Farace

Too Popular to Ignore: The Influence of Online Reviews on Purchase Intentions of Search and Experience Products pp. 226-235

Fernando R. Jiménez and Norma A. Mendoza

Volume 27, issue 2, 2013

Evaluating the Effect of Affinity Card Programs on Customer Profitability Using Propensity Score Matching pp. 83-97

Ali Bakhtiari, B.P.S. Murthi and Erin Steffes

Perceived Ubiquity in Mobile Services pp. 98-111

Shintaro Okazaki and Felipe Mendez

Finding Donors by Relationship Fundraising pp. 112-129

Sangkil Moon and Kathryn Azizi

Using Internet Behavior to Deliver Relevant Television Commercials pp. 130-140

Steven Bellman, Jamie Murphy, Shiree Treleaven-Hassard, James O'Farrell, Lili Qiu and Duane Varan

Volume 27, issue 1, 2013

Organizational Learning and CRM Success: A Model for Linking Organizational Practices, Customer Data Quality, and Performance pp. 1-13

James W. Peltier, Debra Zahay and Donald R. Lehmann

A Walk in Customers' Shoes: How Attentional Bias Modification Affects Ownership of Integrity-violating Social Media Posts pp. 14-27

Tom van Laer, Ko de Ruyter and David Cox

The Geometric Law of Annual Halving pp. 28-35

Edward C. Malthouse and Kalyan Raman

Attitude Toward the Viral Ad: Expanding Traditional Advertising Models to Interactive Advertising pp. 36-46

Jinsong Huang, Song Su, Liuning Zhou and Xi Liu

Thinking or Feeling the Risk in Online Auctions: The Effects of Priming Auction Outcomes and the Dual System on Risk Perception and Amount Bid pp. 47-61

Yael Steinhart, Michael A. Kamins, David Mazursky and Avraham Noy

Using Blogs to Solicit Consumer Feedback: The Role of Directive Questioning Versus No Questioning pp. 62-73

Christine Balagué and Kristine de Valck

A Cross-national Investigation of the Satisfaction and Loyalty Linkage for Mobile Telecommunications Services across Eight Countries pp. 74-82

Lerzan Aksoy, Alexander Buoye, Pelin Aksoy, Bart Larivière and Timothy L. Keiningham

Volume 26, issue 4, 2012

Brand Performances in Social Media pp. 189-197

Sangeeta Singh and Stephan Sonnenburg

Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework pp. 198-208

Xia Wang, Chunling Yu and Yujie Wei

We Create, We Connect, We Respect, Therefore We Are: Intellectual, Social, and Cultural Value in Online Communities pp. 209-222

Mina Seraj

Interactivity in Brand Web Sites: Cognitive, Affective, and Behavioral Responses Explained by Consumers' Online Flow Experience pp. 223-234

Guda van Noort, Hilde A.M. Voorveld and Eva A. van Reijmersdal

I Like Your Product When I Like My Photo: Misattribution Using Interactive Virtual Mirrors pp. 235-243

Hyejeung Cho and Norbert Schwarz

Balance and Sequence in Online Reviews: How Perceived Usefulness Affects Attitudes and Intentions pp. 244-255

Nathalia Purnawirawan, Patrick De Pelsmacker and Nathalie Dens

Volume 26, issue 3, 2012

So Whaddya Think? Consumers Create Ads and Other Consumers Critique Them pp. 115-130

Burçak Ertimur and Mary C. Gilly

Online Damage Control: The Effects of Proactive Versus Reactive Webcare Interventions in Consumer-generated and Brand-generated Platforms pp. 131-140

Guda van Noort and Lotte M. Willemsen

Return on Quality Improvements in Search Engine Marketing pp. 141-154

Nadia Abou Nabout and Bernd Skiera

Short- and Long-term Effects of Online Advertising: Differences between New and Existing Customers pp. 155-166

Ralph Breuer and Malte Brettel

The Impact of Online and Offline Information Sources on Automobile Choice Behavior pp. 167-175

Gauri Kulkarni, Brian T. Ratchford and P.K. Kannan

Heterogeneity in the Effects of Online Persuasion pp. 176-188

Maurits Kaptein and Dean Eckles

Volume 26, issue 2, 2012

Rising to Stardom: An Empirical Investigation of the Diffusion of User-generated Content pp. 71-82

Yuping Liu-Thompkins and Michelle Rogerson

Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing pp. 83-91

Lisette de Vries, Sonja Gensler and Peter S.H. Leeflang

Is Online Word of Mouth Higher for New Models or Redesigns? An Investigation of the Automobile Industry pp. 92-101

Jie Feng and Purushottam Papatla

How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter? pp. 102-113

Andrew N. Smith, Eileen Fischer and Chen Yongjian

Volume 26, issue 1, 2012

“The (Real) World Is Not Enough:” Motivational Drivers and User Behavior in Virtual Worlds pp. 4-20

Maik Eisenbeiss, Boris Blechschmidt, Klaus Backhaus and Philipp Alexander Freund

Determinants of Consumer Perceptions toward Mobile Advertising — A Comparison between Japan and Austria pp. 21-32

Liu, Chia-Ling ‘Eunice’, Rudolf Sinkovics, Noemi Pezderka and Parissa Haghirian

Effects of Prominence, Involvement, and Persuasion Knowledge on Children's Cognitive and Affective Responses to Advergames pp. 33-42

Eva A. van Reijmersdal, Esther Rozendaal and Moniek Buijzen

Optimal Resource Allocation with Time-varying Marketing Effectiveness, Margins and Costs pp. 43-52

Kalyan Raman, Murali K. Mantrala, Shrihari Sridhar and Tang, Yihui (Elina)

Work and Fun on the Internet: The Effects of Utilitarianism and Hedonism Online pp. 53-67

Daniele Scarpi

Volume 25, issue 4, 2011

The Effectiveness of Branded Mobile Phone Apps pp. 191-200

Steven Bellman, Robert F. Potter, Shiree Treleaven-Hassard, Jennifer A. Robinson and Duane Varan

The Effect of Pricing and Advertising on Customer Retention in a Liberalizing Market pp. 201-214

Yolanda Polo, F. Javier Sese and Peter C. Verhoef

An Empirical Investigation of Dual Network Effects in Innovation Project Development pp. 215-225

Sangkil Moon

Do Interruptions Pay off? Effects of Interruptive Ads on Consumers' Willingness to Pay pp. 226-240

Alessandro Acquisti and Sarah Spiekermann

The Effect of Social Cues on Sniping Behavior in Internet Auctions: Field Evidence and a Lab Experiment pp. 241-250

Michael A. Kamins, Avi Noy, Yael Steinhart and David Mazursky

Volume 25, issue 3, 2011

Context-Dependent Product Evaluations: An Empirical Analysis of Internet Book Reviews pp. 123-133

Ye Hu and Xinxin Li

Effect of Consumer Beliefs on Online Purchase Behavior: The Influence of Demographic Characteristics and Consumption Values pp. 134-144

Girish Punj

Third-party Privacy Certification as an Online Advertising Strategy: An Investigation of the Factors Affecting the Relationship between Third-party Certification and Initial Trust pp. 145-158

Kyongseok Kim and Jooyoung Kim

The Effect of the Number of Product Subcategories on Perceived Variety and Shopping Experience in an Online Store pp. 159-168

Chingching Chang

Relationships among Brand Identity, Brand Image and Brand Preference: Differences between Cyber and Extension Retail Brands over Time pp. 169-177

Maria Sääksjärvi and Saeed Samiee

A Note on Willingness to Spend and Customer Lifetime Value for Firms with Limited Capacity pp. 178-189

Phillip E. Pfeifer and Anton Ovchinnikov

Volume 25, issue 2, 2011

How Much Can You Trust Online Information? Cues for Perceived Trustworthiness of Consumer-generated Online Information pp. 67-74

Lee-Yun Pan and Jyh-Shen Chiou

Advertising: Stimulant or Suppressant of Online Word of Mouth? pp. 75-84

Jie Feng and Purushottam Papatla

The Role of Marketing in Social Media: How Online Consumer Reviews Evolve pp. 85-94

Yubo Chen, Scott Fay and Qi Wang

Do Price Charts Provided by Online Shopbots Influence Price Expectations and Purchase Timing Decisions? pp. 95-109

Wenzel Drechsler and Martin Natter

Decision Quality Measures in Recommendation Agents Research pp. 110-122

Lerzan Aksoy, Bruce Cooil and Nicholas H. Lurie

Volume 25, issue 1, 2011

On Estimating Current-Customer Equity Using Company Summary Data pp. 1-14

Phillip E. Pfeifer

On Estimating Current-customer Equity Using Company Summary Data: Comment pp. 15-17

Scott A. Neslin

Comment on “On Estimating Current-customer Equity Using Company Summary Data” pp. 18-19

Peter S. Fader and Bruce G.S. Hardie

Customer Lifetime Value and Customer Equity Models Using Company-reported Summary Data pp. 20-22

Thorsten Wiesel, Bernd Skiera and Julian Villanueva

A Comment on “On Estimating Current-Customer Equity Using Company Summary Data” pp. 23-24

Rajkumar Venkatesan

Rejoinder pp. 25-26

Phillip E. Pfeifer

Strategic Herding Behavior in Peer-to-Peer Loan Auctions pp. 27-36

Michal Herzenstein, Utpal M. Dholakia and Rick L. Andrews

Online Personal Branding: Processes, Challenges, and Implications pp. 37-50

Lauren I. Labrecque, Ereni Markos and George R. Milne

Improving Campaign Success Rate by Tailoring Donation Requests along the Donor Lifecycle pp. 51-63

Griet Alice Verhaert and Dirk Van den Poel