On Estimating Current-customer Equity Using Company Summary Data: Comment

Scott A. Neslin

Journal of Interactive Marketing, 2011, vol. 25, issue 1, 15-17

Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:eee:joinma:v:25:y:2011:i:1:p:15-17

DOI: 10.1016/j.intmar.2010.12.002

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