Customer Lifetime Value and Customer Equity Models Using Company-reported Summary Data

Thorsten Wiesel, Bernd Skiera and Julian Villanueva

Journal of Interactive Marketing, 2011, vol. 25, issue 1, 20-22

Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:eee:joinma:v:25:y:2011:i:1:p:20-22

DOI: 10.1016/j.intmar.2010.12.003

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