Details about Bernd Skiera

Homepage:	http://www.skiera.de/
Phone:	+49-69-798-34649
Postal address:	University of Frankfurt Grueneburgplatz 1 60323 Frankfurt Germany
Workplace:	Fachbereich Wirtschaftswissenschaft (Faculty of Economics and Business Administration), Goethe Universität Frankfurt am Main (Goethe University Frankfurt), (more information at EDIRC)

Access statistics for papers by Bernd Skiera.

Last updated 2025-06-09. Update your information in the RePEc Author Service.

Short-id: psk33

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Working Papers

2025

1. Existence, antecedents and consequences of non-compliance in mobile app markets
   DICE Discussion Papers, Heinrich Heine University Düsseldorf, Düsseldorf Institute for Competition Economics (DICE)

2024

2. Measuring Self-Preferencing on Digital Platforms
   Papers, arXiv.org
3. Paying for Privacy: Pay-or-Tracking Walls
   Papers, arXiv.org
   Also in HEC Research Papers Series, HEC Paris (2024)
   Working Papers, HAL (2024)
4. The Economic Value of User Tracking for Publishers
   Papers, arXiv.org
5. The Impact of the General Data Protection Regulation (GDPR) on Online Tracking
   Papers, arXiv.org
6. The Impact of the General Data Protection Regulation (GDPR) on Online Usage Behavior
   Papers, arXiv.org

2023

7. Economic Consequences of Online Tracking Restrictions: Evidence from Cookies
   Papers, arXiv.org
   See also Journal Article Economic consequences of online tracking restrictions: Evidence from cookies, International Journal of Research in Marketing, Elsevier (2024) (2024)

2021

8. How Does the Adoption of Ad Blockers Affect News Consumption?
   Papers, arXiv.org View citations (1)
9. The Impact of Privacy Laws on Online User Behavior
   Papers, arXiv.org View citations (3)
   Also in HEC Research Papers Series, HEC Paris (2021)
   Working Papers, HAL (2021) View citations (2)

2020

10. Dynamic Pricing in a Digitized World
    Rationality and Competition Discussion Paper Series, CRC TRR 190 Rationality and Competition

2017

11. Economic Damage of Cookie Lifetime Restrictions
    Working Papers, NET Institute View citations (5)

2015

12. Social Media and Academic Performance: Does the Intensity of Facebook Activity Relate to Good Grades?
    Publications of Darmstadt Technical University, Institute for Business Studies (BWL), Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL) View citations (4)

2014

13. Drivers of the Long Tail Phenomeonon: An Empirical Analysis, Celebrating 30 Years of the Journal of management Information Systems - Virtual special Issue
    Publications of Darmstadt Technical University, Institute for Business Studies (BWL), Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL)

2013

14. Superspreader – Welche Kunden sich für virale Marketing-Kampagnen eignen"
    Publications of Darmstadt Technical University, Institute for Business Studies (BWL), Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL)

2012

15. Étude du lien entre I'intention de recommander une entreprise et la valeur à vie de ses clients
    Post-Print, HAL

2011

16. Drivers of the Long Tail Phenomenon: An Empirical Analysis
    Publications of Darmstadt Technical University, Institute for Business Studies (BWL), Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL) View citations (21)
17. Drivers of the Long Tail Phenomenon: An Empirical Analysis, Journal of Management Information Systems (JMIS), 27 (4), 43-69
    Publications of Darmstadt Technical University, Institute for Business Studies (BWL), Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL) View citations (6)
18. How to make IT Projects accountable in the Network Economy
    Publications of Darmstadt Technical University, Institute for Business Studies (BWL), Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL)
19. Seeding Strategies for Viral Marketing: An Empirical Comparison
    Publications of Darmstadt Technical University, Institute for Business Studies (BWL), Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL) View citations (128)

2006

20. Institutional Forecasting: The Performance of Thin Virtual Stock Markets
    ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam

2004

21. Channel Power in Multi-Channel Environments
    ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam View citations (2)

1997

22. TACO: eine neue Möglichkeit zum Vergleich von Mobilfunktarifen
    Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre
    See also Journal Article TACO: Eine neue Möglichkeit zum Vergleich von Mobilfunktarifen, Schmalenbach Journal of Business Research, Springer (1998) (1998)

1996

23. A new model for the alignment of almost balanced sales territories
    Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre View citations (1)
24. COSTA: Contribution optimizing sales territory alignment
    Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre View citations (2)
    See also Journal Article COSTA: Contribution Optimizing Sales Territory Alignment, Marketing Science, INFORMS (1998) View citations (28) (1998)
25. Wieviel Deckungsbeitrag verschenkt man durch eine gleichartige Einteilung der Verkaufsgebiete?
    Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre

1995

26. A previously unresearched way to gain market share
    Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre

1993

27. COSTA: ein Entscheidungs-Unterstützungs-System zur deckungsbeitragsmaximalen Einteilung von Verkaufsgebieten
    Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre View citations (5)

Journal Articles

2024

1. Economic consequences of online tracking restrictions: Evidence from cookies
   International Journal of Research in Marketing, 2024, 41, (2), 241-264
   See also Working Paper Economic Consequences of Online Tracking Restrictions: Evidence from Cookies, Papers (2023) (2023)
2. Generative AI for scalable feedback to multimodal exercises
   International Journal of Research in Marketing, 2024, 41, (3), 468-488 View citations (3)
3. Overwhelming targeting options: Selecting audience segments for online advertising
   International Journal of Research in Marketing, 2024, 41, (1), 24-40 View citations (1)
4. Teaching marketing analytics: a pricing case study for quantitative and substantive marketing skills
   Journal of Marketing Analytics, 2024, 12, (2), 209-226 View citations (1)

2023

5. Investigating the effect of status changes in review platforms
   International Journal of Research in Marketing, 2023, 40, (1), 189-209
6. Mapping Market Structure Evolution
   Marketing Science, 2023, 42, (3), 589-613

2022

7. Challenges of Marketing Automation: Linking MarTech & SalesTech
   NIM Marketing Intelligence Review, 2022, 14, (2), 11-17
8. Editorial
   NIM Marketing Intelligence Review, 2022, 14, (2), 3-3

2021

9. A Comparison of Return Rate Calculation Methods: Evidence from 16 Retailers
   Journal of Retailing, 2021, 97, (4), 676-696 View citations (4)
10. Capturing Retailers’ Brand and Customer Focus
    Journal of Retailing, 2021, 97, (4), 582-596 View citations (2)
11. Data analytics in a privacy-concerned world
    Journal of Business Research, 2021, 122, (C), 915-925 View citations (16)
12. Marketing and investor behavior: Insights, introspections, and indications
    International Journal of Research in Marketing, 2021, 38, (4), 811-816 View citations (1)

2020

13. Consumer Protection on Kickstarter
    Marketing Science, 2020, 39, (1), 211–233 View citations (11)
14. Dynamische Preisgestaltung in der digitalisierten Welt
    (Dynamic Pricing in a Digitized World)
    Schmalenbach Journal of Business Research, 2020, 72, (3), 321-342
15. The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value
    International Journal of Research in Marketing, 2020, 37, (4), 789-804 View citations (15)

2019

16. Prospect theory in a dynamic game: Theory and evidence from online pay-per-bid auctions
    Journal of Economic Behavior & Organization, 2019, 164, (C), 215-234 View citations (2)

2018

17. Beyond Posted Prices: the Past, Present, and Future of Participative Pricing Mechanisms
    Customer Needs and Solutions, 2018, 5, (1), 121-136 View citations (11)
18. Helping Merchants to Assess the Profitability of Deal-of-the-Day Promotions
    Interfaces, 2018, 48, (3), 247-259 View citations (2)
19. Why do consumers prefer static instead of dynamic pricing plans? An empirical study for a better understanding of the low preferences for time-variant pricing plans
    European Journal of Operational Research, 2018, 269, (3), 1165-1179 View citations (27)

2017

20. Time preferences and the pricing of complementary durables and consumables
    International Journal of Research in Marketing, 2017, 34, (4), 813-828
21. What should be the dependent variable in marketing-related event studies?
    International Journal of Research in Marketing, 2017, 34, (3), 641-659 View citations (6)

2016

22. Data Analysis Trumps Specialist Advice: How Direct Banks Function
    NIM Marketing Intelligence Review, 2016, 8, (2), 50-55
23. Data, Data and Even More Data: Harvesting Insights From the Data Jungle
    NIM Marketing Intelligence Review, 2016, 8, (2), 10-17 View citations (2)
24. Editorial
    NIM Marketing Intelligence Review, 2016, 8, (2), 3-3
25. Visualizing Asymmetric Competition Among More Than 1,000 Products Using Big Search Data
    Marketing Science, 2016, 35, (3), 511-534 View citations (29)

2015

26. Advance payment systems: Paying too much today and being satisfied tomorrow
    International Journal of Research in Marketing, 2015, 32, (3), 238-250 View citations (7)
27. What makes deal-of-the-day promotions really effective? The interplay of discount and time constraint with product type
    International Journal of Research in Marketing, 2015, 32, (4), 387-397 View citations (22)

2014

28. A comparison of different pay-per-bid auction formats
    International Journal of Research in Marketing, 2014, 31, (4), 368-379 View citations (4)
29. Empirical Generalizations in Search Engine Advertising
    Journal of Retailing, 2014, 90, (2), 206-216 View citations (7)
30. Measurement of preferences with self-explicated approaches: A classification and merge of trade-off- and non-trade-off-based evaluation types
    European Journal of Operational Research, 2014, 238, (1), 185-198 View citations (3)
31. On the Edge of Buying: A Targeting Approach for Indecisive Buyers Based on Willingness-to-Pay Ranges
    Journal of Retailing, 2014, 90, (3), 393-407 View citations (9)

2013

32. Comparing methods to separate treatment from self-selection effects in an online banking setting
    Journal of Business Research, 2013, 66, (9), 1272-1278 View citations (3)
33. Do Referral Programs Increase Profits
    NIM Marketing Intelligence Review, 2013, 5, (1), 8-11
34. Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House
    Journal of Interactive Marketing, 2013, 27, (4), 270-280 View citations (105)
35. Practice Prize Paper ---PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising
    Marketing Science, 2013, 32, (2), 213-220 View citations (14)
36. Sönke Albers zum 65. Geburtstag
    Schmalenbach Journal of Business Research, 2013, 65, (1), 60-62

2012

37. An analysis of the profitability of fee-based compensation plans for search engine marketing
    International Journal of Research in Marketing, 2012, 29, (1), 68-80 View citations (12)
38. Bid-Elicitation Interfaces and Bidding Behavior in Retail Interactive Pricing
    Journal of Retailing, 2012, 88, (1), 131-144 View citations (13)
39. Impact of online channel use on customer revenues and costs to serve: Considering product portfolios and self-selection
    International Journal of Research in Marketing, 2012, 29, (2), 192-201 View citations (33)
40. Measurement of consumer preferences for bucket pricing plans with different service attributes
    International Journal of Research in Marketing, 2012, 29, (2), 167-180 View citations (18)
41. Return on Quality Improvements in Search Engine Marketing
    Journal of Interactive Marketing, 2012, 26, (3), 141-154 View citations (17)
42. Second‐Generation Prediction Markets for Information Aggregation: A Comparison of Payoff Mechanisms
    Journal of Forecasting, 2012, 31, (6), 469-489 View citations (5)
43. Using discrete choice experiments to estimate willingness-to-pay intervals
    Marketing Letters, 2012, 23, (3), 761-776 View citations (13)
44. Willingness-to-pay estimation with choice-based conjoint analysis: Addressing extreme response behavior with individually adapted designs
    European Journal of Operational Research, 2012, 219, (2), 368-378 View citations (28)

2011

45. Customer Lifetime Value and Customer Equity Models Using Company-reported Summary Data
    Journal of Interactive Marketing, 2011, 25, (1), 20-22

2010

46. My customers are better than yours! On Reporting Customer Equity
    NIM Marketing Intelligence Review, 2010, 2, (1), 42-53 View citations (2)
47. Optimization and analysis of the profitability of tariff structures with two-part tariffs
    European Journal of Operational Research, 2010, 206, (3), 691-701 View citations (18)
48. Time preference and the welfare effects of tie-in sales
    Economics Letters, 2010, 108, (3), 314-317 View citations (1)
49. Überprüfung des Zusammenhangs zwischen Weiterempfehlungsbereitschaft und Kundenwert
    Schmalenbach Journal of Business Research, 2010, 62, (1), 30-59

2009

50. Antecedents and consequences of Internet channel performance
    Journal of Retailing and Consumer Services, 2009, 16, (3), 163-173 View citations (10)
51. Managing your Customer’s Tariff Choice: What to do when your Customers Pay too Much
    NIM Marketing Intelligence Review, 2009, 1, (1), 16-23
52. Schätzung von Zahlungsbereitschaftsintervallen mit der Choice-Based Conjoint-Analyse
    Schmalenbach Journal of Business Research, 2009, 61, (8), 838-856
53. Sports forecasting: a comparison of the forecast accuracy of prediction markets, betting odds and tipsters
    Journal of Forecasting, 2009, 28, (1), 55-72 View citations (63)

2007

54. Does Uncertainty Matter? Consumer Behavior Under Three-Part Tariffs
    Marketing Science, 2007, 26, (5), 698-710 View citations (106)
55. Unternehmensbewertung auf der Basis von Kundenlebenswerten
    Schmalenbach Journal of Business Research, 2007, 59, (6), 706-731

2006

56. Ursachen eines Flatrate-Bias — Systematisierung und Messung der Einflussfaktoren
    Schmalenbach Journal of Business Research, 2006, 58, (5), 588-617

2005

57. Reverse-Pricing-Verfahren und deren Möglichkeiten zur Messung von individuellen Suchkosten und Zahlungsbereitschaften
    Schmalenbach Journal of Business Research, 2005, 57, (2), 107-128

2003

58. Internet-Based Virtual Stock Markets for Business Forecasting
    Management Science, 2003, 49, (10), 1310-1326 View citations (59)

2000

59. The Benefits Of Bundling Strategies
    Schmalenbach Business Review (sbr), 2000, 52, (2), 137-159 View citations (12)

1999

60. Auktionen als Instrument zur Erhebung von Zahlungsbereitschaften
    Schmalenbach Journal of Business Research, 1999, 51, (3), 224-242 View citations (3)
61. The ability to compensate for suboptimal capacity decisions by optimal pricing decisions
    European Journal of Operational Research, 1999, 118, (3), 450-463 View citations (5)

1998

62. COSTA: Contribution Optimizing Sales Territory Alignment
    Marketing Science, 1998, 17, (3), 196-213 View citations (28)
    See also Working Paper COSTA: Contribution optimizing sales territory alignment, Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel (1996) View citations (2) (1996)
63. TACO: Eine neue Möglichkeit zum Vergleich von Mobilfunktarifen
    Schmalenbach Journal of Business Research, 1998, 50, (11), 1029-1047
    See also Working Paper TACO: eine neue Möglichkeit zum Vergleich von Mobilfunktarifen, Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel (1997) (1997)

Books

2012

1. Prediction Markets
   Springer Books, Springer

2010

2. Web 2.0 im Retail Banking
   Springer Books, Springer

Chapters

2022

1. Regression Analysis
   Springer

2012

2. Applications of Prediction Markets
   Springer View citations (1)
3. Conclusion
   Springer
4. DISE: Dynamic Intelligent Survey Engine
   Springer View citations (6)
5. Fundamentals of Prediction Markets
   Springer View citations (1)
6. Introduction
   Springer View citations (2)
7. Key Design Elements of Prediction Markets
   Springer