Details about Bernd Skiera

Access statistics for papers by Bernd Skiera.

Last updated 2020-12-05. Update your information in the RePEc Author Service.

Short-id: psk33

Working Papers

2020

1. Do Ads Harm News Consumption?
   Papers, arXiv.org

2017

2. Economic Damage of Cookie Lifetime Restrictions
   Working Papers, NET Institute View citations (3)

2015

3. Social Media and Academic Performance: Does the Intensity of Facebook Activity Relate to Good Grades?
   Publications of Darmstadt Technical University, Institute for Business Studies (BWL), Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL)

2014

4. Drivers of the Long Tail Phenomeonon: An Empirical Analysis, Celebrating 30 Years of the Journal of management Information Systems - Virtual special Issue
   Publications of Darmstadt Technical University, Institute for Business Studies (BWL), Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL)

2013

5. Superspreader – Welche Kunden sich für virale Marketing-Kampagnen eignen"
   Publications of Darmstadt Technical University, Institute for Business Studies (BWL), Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL)

2012

6. Étude du lien entre I'intention de recommander une entreprise et la valeur à vie de ses clients
   Post-Print, HAL

2011

7. Drivers of the Long Tail Phenomenon: An Empirical Analysis
   Publications of Darmstadt Technical University, Institute for Business Studies (BWL), Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL) View citations (10)
8. Drivers of the Long Tail Phenomenon: An Empirical Analysis, Journal of Management Information Systems (JMIS), 27 (4), 43-69
   Publications of Darmstadt Technical University, Institute for Business Studies (BWL), Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL)
9. How to make IT Projects accountable in the Network Economy
   Publications of Darmstadt Technical University, Institute for Business Studies (BWL), Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL)
10. Seeding Strategies for Viral Marketing: An Empirical Comparison
    Publications of Darmstadt Technical University, Institute for Business Studies (BWL), Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL) View citations (79)

2006

11. Institutional Forecasting: The Performance of Thin Virtual Stock Markets
    ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam

2004

12. Channel Power in Multi-Channel Environments
    ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam View citations (4)

1997

13. TACO: eine neue Möglichkeit zum Vergleich von Mobilfunktarifen
    Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre

1996

14. A new model for the alignment of almost balanced sales territories
    Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre
15. COSTA: Contribution optimizing sales territory alignment
    Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre View citations (2)
    See also Journal Article in Marketing Science (1998)
16. Wieviel Deckungsbeitrag verschenkt man durch eine gleichartige Einteilung der Verkaufsgebiete?
    Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre

1995

17. A previously unresearched way to gain market share
    Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre

1993

18. COSTA: ein Entscheidungs-Unterstützungs-System zur deckungsbeitragsmaximalen Einteilung von Verkaufsgebieten
    Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre View citations (5)

Journal Articles

2021

1. Data analytics in a privacy-concerned world
   Journal of Business Research, 2021, 122, (C), 915-925

2020

2. Consumer Protection on Kickstarter
   Marketing Science, 2020, 39, (1), 211–233

2019

3. Prospect theory in a dynamic game: Theory and evidence from online pay-per-bid auctions
   Journal of Economic Behavior & Organization, 2019, 164, (C), 215-234

2018

4. Beyond Posted Prices: the Past, Present, and Future of Participative Pricing Mechanisms
   Customer Needs and Solutions, 2018, 5, (1), 121-136 View citations (2)
5. Helping Merchants to Assess the Profitability of Deal-of-the-Day Promotions
   Interfaces, 2018, 48, (3), 247-259
6. Why do consumers prefer static instead of dynamic pricing plans? An empirical study for a better understanding of the low preferences for time-variant pricing plans
   European Journal of Operational Research, 2018, 269, (3), 1165-1179 View citations (3)

2017

7. Time preferences and the pricing of complementary durables and consumables
   International Journal of Research in Marketing, 2017, 34, (4), 813-828
8. Two New Features in Discrete Choice Experiments to Improve Willingness-to-Pay Estimation That Result in SDR and SADR: Separated (Adaptive) Dual Response
   Management Science, 2017, 63, (3), 829-842
9. What should be the dependent variable in marketing-related event studies?
   International Journal of Research in Marketing, 2017, 34, (3), 641-659 View citations (3)

2016

10. Data Analysis Trumps Specialist Advice: How Direct Banks Function
    GfK Marketing Intelligence Review, 2016, 8, (2), 50-55
11. Data, Data and Even More Data: Harvesting Insights From the Data Jungle
    GfK Marketing Intelligence Review, 2016, 8, (2), 10-17 View citations (1)
12. Editorial
    GfK Marketing Intelligence Review, 2016, 8, (2), 3-3
13. Visualizing Asymmetric Competition Among More Than 1,000 Products Using Big Search Data
    Marketing Science, 2016, 35, (3), 511-534 View citations (12)

2015

14. Advance payment systems: Paying too much today and being satisfied tomorrow
    International Journal of Research in Marketing, 2015, 32, (3), 238-250 View citations (3)
15. What makes deal-of-the-day promotions really effective? The interplay of discount and time constraint with product type
    International Journal of Research in Marketing, 2015, 32, (4), 387-397 View citations (9)

2014

16. A comparison of different pay-per-bid auction formats
    International Journal of Research in Marketing, 2014, 31, (4), 368-379 View citations (3)
17. Empirical Generalizations in Search Engine Advertising
    Journal of Retailing, 2014, 90, (2), 206-216 View citations (3)
18. Measurement of preferences with self-explicated approaches: A classification and merge of trade-off- and non-trade-off-based evaluation types
    European Journal of Operational Research, 2014, 238, (1), 185-198
19. On the Edge of Buying: A Targeting Approach for Indecisive Buyers Based on Willingness-to-Pay Ranges
    Journal of Retailing, 2014, 90, (3), 393-407 View citations (4)

2013

20. Comparing methods to separate treatment from self-selection effects in an online banking setting
    Journal of Business Research, 2013, 66, (9), 1272-1278 View citations (3)
21. Do Referral Programs Increase Profits
    GfK Marketing Intelligence Review, 2013, 5, (1), 8-11
22. Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House
    Journal of Interactive Marketing, 2013, 27, (4), 270-280 View citations (57)
23. Practice Prize Paper ---PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising
    Marketing Science, 2013, 32, (2), 213-220 View citations (8)

2012

24. An analysis of the profitability of fee-based compensation plans for search engine marketing
    International Journal of Research in Marketing, 2012, 29, (1), 68-80 View citations (9)
25. Bid-Elicitation Interfaces and Bidding Behavior in Retail Interactive Pricing
    Journal of Retailing, 2012, 88, (1), 131-144 View citations (11)
26. Elektronische Kreditmarktplätze: Funktionsweise, Gestaltung und Erkenntnisstand bei dieser Form des „Peer-to-Peer Lending“
    Credit and Capital Markets, 2012, 45, (3), 289-311
27. Impact of online channel use on customer revenues and costs to serve: Considering product portfolios and self-selection
    International Journal of Research in Marketing, 2012, 29, (2), 192-201 View citations (22)
28. Measurement of consumer preferences for bucket pricing plans with different service attributes
    International Journal of Research in Marketing, 2012, 29, (2), 167-180 View citations (13)
29. Return on Quality Improvements in Search Engine Marketing
    Journal of Interactive Marketing, 2012, 26, (3), 141-154 View citations (10)
30. Second‐Generation Prediction Markets for Information Aggregation: A Comparison of Payoff Mechanisms
    Journal of Forecasting, 2012, 31, (6), 469-489 View citations (3)
31. Using discrete choice experiments to estimate willingness-to-pay intervals
    Marketing Letters, 2012, 23, (3), 761-776 View citations (10)
32. Willingness-to-pay estimation with choice-based conjoint analysis: Addressing extreme response behavior with individually adapted designs
    European Journal of Operational Research, 2012, 219, (2), 368-378 View citations (16)

2011

33. Customer Lifetime Value and Customer Equity Models Using Company-reported Summary Data
    Journal of Interactive Marketing, 2011, 25, (1), 20-22

2010

34. My customers are better than yours! On Reporting Customer Equity
    GfK Marketing Intelligence Review, 2010, 2, (1), 42-53 View citations (2)
35. Optimization and analysis of the profitability of tariff structures with two-part tariffs
    European Journal of Operational Research, 2010, 206, (3), 691-701 View citations (11)
36. Time preference and the welfare effects of tie-in sales
    Economics Letters, 2010, 108, (3), 314-317 View citations (1)

2009

37. Antecedents and consequences of Internet channel performance
    Journal of Retailing and Consumer Services, 2009, 16, (3), 163-173 View citations (7)
38. Managing your Customer’s Tariff Choice: What to do when your Customers Pay too Much
    GfK Marketing Intelligence Review, 2009, 1, (1), 16-23
39. Sports forecasting: a comparison of the forecast accuracy of prediction markets, betting odds and tipsters
    Journal of Forecasting, 2009, 28, (1), 55-72 View citations (34)

2007

40. Does Uncertainty Matter? Consumer Behavior Under Three-Part Tariffs
    Marketing Science, 2007, 26, (5), 698-710 View citations (76)

2003

41. Internet-Based Virtual Stock Markets for Business Forecasting
    Management Science, 2003, 49, (10), 1310-1326 View citations (49)

2000

42. The Benefits Of Bundling Strategies
    Schmalenbach Business Review (sbr), 2000, 52, (2), 137-159 View citations (8)

1999

43. The ability to compensate for suboptimal capacity decisions by optimal pricing decisions
    European Journal of Operational Research, 1999, 118, (3), 450-463 View citations (4)

1998

44. COSTA: Contribution Optimizing Sales Territory Alignment
    Marketing Science, 1998, 17, (3), 196-213 View citations (24)
    See also Working Paper (1996)

Books

2010

1. Web 2.0 im Retail Banking
   Springer Books, Springer