Details about Bernd Skiera
Access statistics for papers by Bernd Skiera.
Last updated 2020-12-05. Update your information in the RePEc Author Service.
Short-id: psk33
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Working Papers
2020
- Do Ads Harm News Consumption?
Papers, arXiv.org
2017
- Economic Damage of Cookie Lifetime Restrictions
Working Papers, NET Institute View citations (3)
2015
- Social Media and Academic Performance: Does the Intensity of Facebook Activity Relate to Good Grades?
Publications of Darmstadt Technical University, Institute for Business Studies (BWL), Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL)
2014
- Drivers of the Long Tail Phenomeonon: An Empirical Analysis, Celebrating 30 Years of the Journal of management Information Systems - Virtual special Issue
Publications of Darmstadt Technical University, Institute for Business Studies (BWL), Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL)
2013
- Superspreader – Welche Kunden sich für virale Marketing-Kampagnen eignen"
Publications of Darmstadt Technical University, Institute for Business Studies (BWL), Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL)
2012
- Étude du lien entre I'intention de recommander une entreprise et la valeur à vie de ses clients
Post-Print, HAL
2011
- Drivers of the Long Tail Phenomenon: An Empirical Analysis
Publications of Darmstadt Technical University, Institute for Business Studies (BWL), Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL) View citations (10)
- Drivers of the Long Tail Phenomenon: An Empirical Analysis, Journal of Management Information Systems (JMIS), 27 (4), 43-69
Publications of Darmstadt Technical University, Institute for Business Studies (BWL), Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL)
- How to make IT Projects accountable in the Network Economy
Publications of Darmstadt Technical University, Institute for Business Studies (BWL), Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL)
- Seeding Strategies for Viral Marketing: An Empirical Comparison
Publications of Darmstadt Technical University, Institute for Business Studies (BWL), Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL) View citations (79)
2006
- Institutional Forecasting: The Performance of Thin Virtual Stock Markets
ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam
2004
- Channel Power in Multi-Channel Environments
ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam View citations (4)
1997
- TACO: eine neue Möglichkeit zum Vergleich von Mobilfunktarifen
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre
1996
- A new model for the alignment of almost balanced sales territories
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre
- COSTA: Contribution optimizing sales territory alignment
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre View citations (2)
See also Journal Article in Marketing Science (1998)
- Wieviel Deckungsbeitrag verschenkt man durch eine gleichartige Einteilung der Verkaufsgebiete?
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre
1995
- A previously unresearched way to gain market share
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre
1993
- COSTA: ein Entscheidungs-Unterstützungs-System zur deckungsbeitragsmaximalen Einteilung von Verkaufsgebieten
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre View citations (5)
Journal Articles
2021
- Data analytics in a privacy-concerned world
Journal of Business Research, 2021, 122, (C), 915-925
2020
- Consumer Protection on Kickstarter
Marketing Science, 2020, 39, (1), 211–233
2019
- Prospect theory in a dynamic game: Theory and evidence from online pay-per-bid auctions
Journal of Economic Behavior & Organization, 2019, 164, (C), 215-234
2018
- Beyond Posted Prices: the Past, Present, and Future of Participative Pricing Mechanisms
Customer Needs and Solutions, 2018, 5, (1), 121-136 View citations (2)
- Helping Merchants to Assess the Profitability of Deal-of-the-Day Promotions
Interfaces, 2018, 48, (3), 247-259
- Why do consumers prefer static instead of dynamic pricing plans? An empirical study for a better understanding of the low preferences for time-variant pricing plans
European Journal of Operational Research, 2018, 269, (3), 1165-1179 View citations (3)
2017
- Time preferences and the pricing of complementary durables and consumables
International Journal of Research in Marketing, 2017, 34, (4), 813-828
- Two New Features in Discrete Choice Experiments to Improve Willingness-to-Pay Estimation That Result in SDR and SADR: Separated (Adaptive) Dual Response
Management Science, 2017, 63, (3), 829-842
- What should be the dependent variable in marketing-related event studies?
International Journal of Research in Marketing, 2017, 34, (3), 641-659 View citations (3)
2016
- Data Analysis Trumps Specialist Advice: How Direct Banks Function
GfK Marketing Intelligence Review, 2016, 8, (2), 50-55
- Data, Data and Even More Data: Harvesting Insights From the Data Jungle
GfK Marketing Intelligence Review, 2016, 8, (2), 10-17 View citations (1)
- Editorial
GfK Marketing Intelligence Review, 2016, 8, (2), 3-3
- Visualizing Asymmetric Competition Among More Than 1,000 Products Using Big Search Data
Marketing Science, 2016, 35, (3), 511-534 View citations (12)
2015
- Advance payment systems: Paying too much today and being satisfied tomorrow
International Journal of Research in Marketing, 2015, 32, (3), 238-250 View citations (3)
- What makes deal-of-the-day promotions really effective? The interplay of discount and time constraint with product type
International Journal of Research in Marketing, 2015, 32, (4), 387-397 View citations (9)
2014
- A comparison of different pay-per-bid auction formats
International Journal of Research in Marketing, 2014, 31, (4), 368-379 View citations (3)
- Empirical Generalizations in Search Engine Advertising
Journal of Retailing, 2014, 90, (2), 206-216 View citations (3)
- Measurement of preferences with self-explicated approaches: A classification and merge of trade-off- and non-trade-off-based evaluation types
European Journal of Operational Research, 2014, 238, (1), 185-198
- On the Edge of Buying: A Targeting Approach for Indecisive Buyers Based on Willingness-to-Pay Ranges
Journal of Retailing, 2014, 90, (3), 393-407 View citations (4)
2013
- Comparing methods to separate treatment from self-selection effects in an online banking setting
Journal of Business Research, 2013, 66, (9), 1272-1278 View citations (3)
- Do Referral Programs Increase Profits
GfK Marketing Intelligence Review, 2013, 5, (1), 8-11
- Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House
Journal of Interactive Marketing, 2013, 27, (4), 270-280 View citations (57)
- Practice Prize Paper ---PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising
Marketing Science, 2013, 32, (2), 213-220 View citations (8)
2012
- An analysis of the profitability of fee-based compensation plans for search engine marketing
International Journal of Research in Marketing, 2012, 29, (1), 68-80 View citations (9)
- Bid-Elicitation Interfaces and Bidding Behavior in Retail Interactive Pricing
Journal of Retailing, 2012, 88, (1), 131-144 View citations (11)
- Elektronische Kreditmarktplätze: Funktionsweise, Gestaltung und Erkenntnisstand bei dieser Form des „Peer-to-Peer Lending“
Credit and Capital Markets, 2012, 45, (3), 289-311
- Impact of online channel use on customer revenues and costs to serve: Considering product portfolios and self-selection
International Journal of Research in Marketing, 2012, 29, (2), 192-201 View citations (22)
- Measurement of consumer preferences for bucket pricing plans with different service attributes
International Journal of Research in Marketing, 2012, 29, (2), 167-180 View citations (13)
- Return on Quality Improvements in Search Engine Marketing
Journal of Interactive Marketing, 2012, 26, (3), 141-154 View citations (10)
- Second‐Generation Prediction Markets for Information Aggregation: A Comparison of Payoff Mechanisms
Journal of Forecasting, 2012, 31, (6), 469-489 View citations (3)
- Using discrete choice experiments to estimate willingness-to-pay intervals
Marketing Letters, 2012, 23, (3), 761-776 View citations (10)
- Willingness-to-pay estimation with choice-based conjoint analysis: Addressing extreme response behavior with individually adapted designs
European Journal of Operational Research, 2012, 219, (2), 368-378 View citations (16)
2011
- Customer Lifetime Value and Customer Equity Models Using Company-reported Summary Data
Journal of Interactive Marketing, 2011, 25, (1), 20-22
2010
- My customers are better than yours! On Reporting Customer Equity
GfK Marketing Intelligence Review, 2010, 2, (1), 42-53 View citations (2)
- Optimization and analysis of the profitability of tariff structures with two-part tariffs
European Journal of Operational Research, 2010, 206, (3), 691-701 View citations (11)
- Time preference and the welfare effects of tie-in sales
Economics Letters, 2010, 108, (3), 314-317 View citations (1)
2009
- Antecedents and consequences of Internet channel performance
Journal of Retailing and Consumer Services, 2009, 16, (3), 163-173 View citations (7)
- Managing your Customer’s Tariff Choice: What to do when your Customers Pay too Much
GfK Marketing Intelligence Review, 2009, 1, (1), 16-23
- Sports forecasting: a comparison of the forecast accuracy of prediction markets, betting odds and tipsters
Journal of Forecasting, 2009, 28, (1), 55-72 View citations (34)
2007
- Does Uncertainty Matter? Consumer Behavior Under Three-Part Tariffs
Marketing Science, 2007, 26, (5), 698-710 View citations (76)
2003
- Internet-Based Virtual Stock Markets for Business Forecasting
Management Science, 2003, 49, (10), 1310-1326 View citations (49)
2000
- The Benefits Of Bundling Strategies
Schmalenbach Business Review (sbr), 2000, 52, (2), 137-159 View citations (8)
1999
- The ability to compensate for suboptimal capacity decisions by optimal pricing decisions
European Journal of Operational Research, 1999, 118, (3), 450-463 View citations (4)
1998
- COSTA: Contribution Optimizing Sales Territory Alignment
Marketing Science, 1998, 17, (3), 196-213 View citations (24)
See also Working Paper (1996)
Books
2010
- Web 2.0 im Retail Banking
Springer Books, Springer
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