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Details about Bernd Skiera

E-mail:
Homepage:http://www.skiera.de/
Phone:+49-69-798-34649
Postal address:University of Frankfurt Grueneburgplatz 1 60323 Frankfurt Germany
Workplace:Fachbereich Wirtschaftswissenschaft (Faculty of Economics and Business Administration), Goethe Universität Frankfurt am Main (Goethe University Frankfurt), (more information at EDIRC)

Access statistics for papers by Bernd Skiera.

Last updated 2020-12-05. Update your information in the RePEc Author Service.

Short-id: psk33


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Working Papers

2020

  1. Do Ads Harm News Consumption?
    Papers, arXiv.org Downloads

2017

  1. Economic Damage of Cookie Lifetime Restrictions
    Working Papers, NET Institute Downloads View citations (3)

2015

  1. Social Media and Academic Performance: Does the Intensity of Facebook Activity Relate to Good Grades?
    Publications of Darmstadt Technical University, Institute for Business Studies (BWL), Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL)

2014

  1. Drivers of the Long Tail Phenomeonon: An Empirical Analysis, Celebrating 30 Years of the Journal of management Information Systems - Virtual special Issue
    Publications of Darmstadt Technical University, Institute for Business Studies (BWL), Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL)

2013

  1. Superspreader – Welche Kunden sich für virale Marketing-Kampagnen eignen"
    Publications of Darmstadt Technical University, Institute for Business Studies (BWL), Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL)

2012

  1. Étude du lien entre I'intention de recommander une entreprise et la valeur à vie de ses clients
    Post-Print, HAL

2011

  1. Drivers of the Long Tail Phenomenon: An Empirical Analysis
    Publications of Darmstadt Technical University, Institute for Business Studies (BWL), Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL) View citations (10)
  2. Drivers of the Long Tail Phenomenon: An Empirical Analysis, Journal of Management Information Systems (JMIS), 27 (4), 43-69
    Publications of Darmstadt Technical University, Institute for Business Studies (BWL), Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL)
  3. How to make IT Projects accountable in the Network Economy
    Publications of Darmstadt Technical University, Institute for Business Studies (BWL), Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL)
  4. Seeding Strategies for Viral Marketing: An Empirical Comparison
    Publications of Darmstadt Technical University, Institute for Business Studies (BWL), Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL) View citations (79)

2006

  1. Institutional Forecasting: The Performance of Thin Virtual Stock Markets
    ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam Downloads

2004

  1. Channel Power in Multi-Channel Environments
    ERIM Report Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam Downloads View citations (4)

1997

  1. TACO: eine neue Möglichkeit zum Vergleich von Mobilfunktarifen
    Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre Downloads

1996

  1. A new model for the alignment of almost balanced sales territories
    Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre Downloads
  2. COSTA: Contribution optimizing sales territory alignment
    Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre Downloads View citations (2)
    See also Journal Article in Marketing Science (1998)
  3. Wieviel Deckungsbeitrag verschenkt man durch eine gleichartige Einteilung der Verkaufsgebiete?
    Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre Downloads

1995

  1. A previously unresearched way to gain market share
    Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre Downloads

1993

  1. COSTA: ein Entscheidungs-Unterstützungs-System zur deckungsbeitragsmaximalen Einteilung von Verkaufsgebieten
    Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre Downloads View citations (5)

Journal Articles

2021

  1. Data analytics in a privacy-concerned world
    Journal of Business Research, 2021, 122, (C), 915-925 Downloads

2020

  1. Consumer Protection on Kickstarter
    Marketing Science, 2020, 39, (1), 211–233 Downloads

2019

  1. Prospect theory in a dynamic game: Theory and evidence from online pay-per-bid auctions
    Journal of Economic Behavior & Organization, 2019, 164, (C), 215-234 Downloads

2018

  1. Beyond Posted Prices: the Past, Present, and Future of Participative Pricing Mechanisms
    Customer Needs and Solutions, 2018, 5, (1), 121-136 Downloads View citations (2)
  2. Helping Merchants to Assess the Profitability of Deal-of-the-Day Promotions
    Interfaces, 2018, 48, (3), 247-259 Downloads
  3. Why do consumers prefer static instead of dynamic pricing plans? An empirical study for a better understanding of the low preferences for time-variant pricing plans
    European Journal of Operational Research, 2018, 269, (3), 1165-1179 Downloads View citations (3)

2017

  1. Time preferences and the pricing of complementary durables and consumables
    International Journal of Research in Marketing, 2017, 34, (4), 813-828 Downloads
  2. Two New Features in Discrete Choice Experiments to Improve Willingness-to-Pay Estimation That Result in SDR and SADR: Separated (Adaptive) Dual Response
    Management Science, 2017, 63, (3), 829-842 Downloads
  3. What should be the dependent variable in marketing-related event studies?
    International Journal of Research in Marketing, 2017, 34, (3), 641-659 Downloads View citations (3)

2016

  1. Data Analysis Trumps Specialist Advice: How Direct Banks Function
    GfK Marketing Intelligence Review, 2016, 8, (2), 50-55 Downloads
  2. Data, Data and Even More Data: Harvesting Insights From the Data Jungle
    GfK Marketing Intelligence Review, 2016, 8, (2), 10-17 Downloads View citations (1)
  3. Editorial
    GfK Marketing Intelligence Review, 2016, 8, (2), 3-3 Downloads
  4. Visualizing Asymmetric Competition Among More Than 1,000 Products Using Big Search Data
    Marketing Science, 2016, 35, (3), 511-534 Downloads View citations (12)

2015

  1. Advance payment systems: Paying too much today and being satisfied tomorrow
    International Journal of Research in Marketing, 2015, 32, (3), 238-250 Downloads View citations (3)
  2. What makes deal-of-the-day promotions really effective? The interplay of discount and time constraint with product type
    International Journal of Research in Marketing, 2015, 32, (4), 387-397 Downloads View citations (9)

2014

  1. A comparison of different pay-per-bid auction formats
    International Journal of Research in Marketing, 2014, 31, (4), 368-379 Downloads View citations (3)
  2. Empirical Generalizations in Search Engine Advertising
    Journal of Retailing, 2014, 90, (2), 206-216 Downloads View citations (3)
  3. Measurement of preferences with self-explicated approaches: A classification and merge of trade-off- and non-trade-off-based evaluation types
    European Journal of Operational Research, 2014, 238, (1), 185-198 Downloads
  4. On the Edge of Buying: A Targeting Approach for Indecisive Buyers Based on Willingness-to-Pay Ranges
    Journal of Retailing, 2014, 90, (3), 393-407 Downloads View citations (4)

2013

  1. Comparing methods to separate treatment from self-selection effects in an online banking setting
    Journal of Business Research, 2013, 66, (9), 1272-1278 Downloads View citations (3)
  2. Do Referral Programs Increase Profits
    GfK Marketing Intelligence Review, 2013, 5, (1), 8-11 Downloads
  3. Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House
    Journal of Interactive Marketing, 2013, 27, (4), 270-280 Downloads View citations (57)
  4. Practice Prize Paper ---PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising
    Marketing Science, 2013, 32, (2), 213-220 Downloads View citations (8)

2012

  1. An analysis of the profitability of fee-based compensation plans for search engine marketing
    International Journal of Research in Marketing, 2012, 29, (1), 68-80 Downloads View citations (9)
  2. Bid-Elicitation Interfaces and Bidding Behavior in Retail Interactive Pricing
    Journal of Retailing, 2012, 88, (1), 131-144 Downloads View citations (11)
  3. Elektronische Kreditmarktplätze: Funktionsweise, Gestaltung und Erkenntnisstand bei dieser Form des „Peer-to-Peer Lending“
    Credit and Capital Markets, 2012, 45, (3), 289-311
  4. Impact of online channel use on customer revenues and costs to serve: Considering product portfolios and self-selection
    International Journal of Research in Marketing, 2012, 29, (2), 192-201 Downloads View citations (22)
  5. Measurement of consumer preferences for bucket pricing plans with different service attributes
    International Journal of Research in Marketing, 2012, 29, (2), 167-180 Downloads View citations (13)
  6. Return on Quality Improvements in Search Engine Marketing
    Journal of Interactive Marketing, 2012, 26, (3), 141-154 Downloads View citations (10)
  7. Second‐Generation Prediction Markets for Information Aggregation: A Comparison of Payoff Mechanisms
    Journal of Forecasting, 2012, 31, (6), 469-489 View citations (3)
  8. Using discrete choice experiments to estimate willingness-to-pay intervals
    Marketing Letters, 2012, 23, (3), 761-776 Downloads View citations (10)
  9. Willingness-to-pay estimation with choice-based conjoint analysis: Addressing extreme response behavior with individually adapted designs
    European Journal of Operational Research, 2012, 219, (2), 368-378 Downloads View citations (16)

2011

  1. Customer Lifetime Value and Customer Equity Models Using Company-reported Summary Data
    Journal of Interactive Marketing, 2011, 25, (1), 20-22 Downloads

2010

  1. My customers are better than yours! On Reporting Customer Equity
    GfK Marketing Intelligence Review, 2010, 2, (1), 42-53 Downloads View citations (2)
  2. Optimization and analysis of the profitability of tariff structures with two-part tariffs
    European Journal of Operational Research, 2010, 206, (3), 691-701 Downloads View citations (11)
  3. Time preference and the welfare effects of tie-in sales
    Economics Letters, 2010, 108, (3), 314-317 Downloads View citations (1)

2009

  1. Antecedents and consequences of Internet channel performance
    Journal of Retailing and Consumer Services, 2009, 16, (3), 163-173 Downloads View citations (7)
  2. Managing your Customer’s Tariff Choice: What to do when your Customers Pay too Much
    GfK Marketing Intelligence Review, 2009, 1, (1), 16-23 Downloads
  3. Sports forecasting: a comparison of the forecast accuracy of prediction markets, betting odds and tipsters
    Journal of Forecasting, 2009, 28, (1), 55-72 Downloads View citations (34)

2007

  1. Does Uncertainty Matter? Consumer Behavior Under Three-Part Tariffs
    Marketing Science, 2007, 26, (5), 698-710 Downloads View citations (76)

2003

  1. Internet-Based Virtual Stock Markets for Business Forecasting
    Management Science, 2003, 49, (10), 1310-1326 Downloads View citations (49)

2000

  1. The Benefits Of Bundling Strategies
    Schmalenbach Business Review (sbr), 2000, 52, (2), 137-159 Downloads View citations (8)

1999

  1. The ability to compensate for suboptimal capacity decisions by optimal pricing decisions
    European Journal of Operational Research, 1999, 118, (3), 450-463 Downloads View citations (4)

1998

  1. COSTA: Contribution Optimizing Sales Territory Alignment
    Marketing Science, 1998, 17, (3), 196-213 Downloads View citations (24)
    See also Working Paper (1996)

Books

2010

  1. Web 2.0 im Retail Banking
    Springer Books, Springer
 
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