TACO: Eine neue Möglichkeit zum Vergleich von Mobilfunktarifen

Bernd Skiera

Schmalenbach Journal of Business Research, 1998, vol. 50, issue 11, 1029-1047

Abstract: Summary Currently, mobile cellular phone rates are compared by, first, selecting a user profile, then calculating the prices for all rates and this user profile, and finally sorting all rates according to their prices. This type of comparison suffers from the shortcoming that there is no agreement on the typical user profile, although the selected user profile might heavily influence the results of the rate comparison. To avoid this shortcoming, we propose a model called TACO (TAriff COmparison). The basic idea of TACO is to determine individually for each rate the best user profile, that is the one that provides customers for the considered rate with the highest price advantage compared to the other rates. These user profiles then allow to compare as well as to characterize all rates.

Date: 1998
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://link.springer.com/10.1007/BF03371546 Abstract (text/html)

Related works:
Working Paper: TACO: eine neue Möglichkeit zum Vergleich von Mobilfunktarifen (1997)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sjobre:v:50:y:1998:i:11:d:10.1007_bf03371546

Ordering information: This journal article can be ordered from
https://www.springer.com/journal/41471

DOI: 10.1007/BF03371546

Access Statistics for this article

More articles in Schmalenbach Journal of Business Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().