Journal of Interactive Marketing

2008 - 2021

Current editor(s): B. T. Ratchford

From Elsevier
Bibliographic data for series maintained by Catherine Liu ().

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Volume 56, issue C, 2021

Is the Buzz on? – A Buzz Detection System for Viral Posts in Social Media pp. 1-17

Nora Jansen, Oliver Hinz, Clemens Deusser and Thorsten Strufe

Do You Like What You (Can't) See? The Differential Effects of Hardware and Software Upgrades on High-Tech Product Evaluations pp. 18-40

Nico Wiegand and Monika Imschloss

Effects of Home Voice Assistants' Autonomy on Instrusiveness and Usefulness: Direct, Indirect, and Moderating Effects of Interactivity pp. 41-54

Laura Lucia-Palacios and Raúl Pérez-López

A Brand-New Look at You: Predicting Brand Personality in Social Media Networks with Machine Learning pp. 55-69

Utku Pamuksuz, Joseph T. Yun and Ashlee Humphreys

More Trust in Fewer Followers: Diverging Effects of Popularity Metrics and Green Orientation Social Media Influencers pp. 70-82

Matthew Pittman and Annika Abell

Let's Give Them Something to Talk About: Which Social Media Engagements Predict Purchase Frequency? pp. 83-95

Timothy J. Halloran and Richard J. Lutz

Fleeting, But Not Forgotten: Ephemerality as a Means to Increase Recall of Advertising pp. 96-105

Colin Campbell, Sean Sands, Emily Treen and Brent McFerran

Branded Content Experience in Social Media: Conceptualization, Scale Development, and Validation pp. 106-120

Muhammad Waqas, Noor Akma Mohd Salleh and Zalfa Laili Hamzah

Digital Health Experience: A Regulatory Focus Perspective pp. 121-136

Genevieve E. O'Connor, Susan Myrden, Alkire (née Nasr), Linda, Kyungwon Lee, Sören Köcher, Jay Kandampully and Jerome D. Williams

Revisiting Trust and Privacy Concern in Consumers' Perceptions of Marketing Information Management Practices: Replication and Extension pp. 137-158

Kunal Swani, George R. Milne and Alec N. Slepchuk

Volume 55, issue C, 2021

This Way Up: The Effectiveness of Mobile Vertical Video Marketing pp. 1-15

Lana Mulier, Hendrik Slabbinck and Iris Vermeir

The Influence of Consumer–Brand Relationship on the Personalized Advertising Privacy Calculus in Social Media pp. 16-30

Jameson L. Hayes, Nancy H. Brinson, Gregory J. Bott and Claire M. Moeller

Investigating the Role of Product Assortment in Technology-Enabled Sales Platforms pp. 31-51

Jacquelyn S. Thomas, Sandy D. Jap, William R. Dillon and Richard A. Briesch

Examining the Deferred Effects of Gaming Platform and Game Speed of Advergames on Memory, Attitude, and Purchase Intention pp. 52-66

Tathagata Ghosh, Sreejesh S. and Yogesh K. Dwivedi

Using Speech Acts to Elicit Positive Emotions for Complainants on Social Media pp. 67-80

Young Anna Argyris, Kafui Monu, Yongsuk Kim, Yilu Zhou, Zuhui Wang and Zhaozheng Yin

Buying a New Product with Inconsistent Product Reviews from Multiple Sources: The Role of Information Diagnosticity and Advertising pp. 81-103

(Kay) Byun, Kyung-ah, Minghui Ma, Kevin Kim and Taeghyun Kang

The Effects of Animistic Thinking, Animistic Cues, and Superstitions on Brand Responses on Social Media pp. 104-117

Malgorzata Karpinska-Krakowiak and Martin Eisend

The Effectiveness of Triggered Email Marketing in Addressing Browse Abandonments pp. 118-145

Marcel Goic, Andrea Rojas and Ignacio Saavedra

Volume 54, issue C, 2021

“Now You See Me”: The Attention-Grabbing Effect of Product Similarity and Proximity in Online Shopping pp. 1-10

Bo Huang, Carolane Juaneda, Sylvain Sénécal and Pierre-Majorique Léger

How You Remind Me! The Influence of Mobile Push Notifications on Success Rates in Last-Minute Bidding pp. 11-24

Armin März, Michael Lachner, Christian G. Heumann, Jan H. Schumann and Florian von Wangenheim

Self-Service Technology Recovery: The Effect of Recovery Initiation and Locus of Responsibility pp. 25-39

Hung M. Dao and Aristeidis Theotokis

Predicting Tie Strength with Ego Network Structures pp. 40-52

Simon Stolz and Christian Schlereth

Let Me Entertain You? The Importance of Authenticity in Online Customer Engagement pp. 53-68

Anniek W. Eigenraam, Jiska Eelen and Peeter W.J. Verlegh

An Empirical Analysis of Location-Based Mobile Advertising—Determinants, Success Factors, and Moderating Effects pp. 69-85

Oliver T. Kurtz, Bernd W. Wirtz and Paul F. Langer

Empirical Analyses of Nonlinear Effects of Reserve Prices on Ending Prices in Online Auctions pp. 86-102

Jidong Han, Peter Popkowski Leszczyc and Zelin Zhang

Volume 53, issue C, 2021

Menu-Based Choice Models for Customization: On the Recoverability of Reservation Prices, Model Fit, and Predictive Validity pp. 1-14

Christian Neuerburg, Nicole Koschate-Fischer and Christian Pescher

Spot-On Creativity: Creativity Biases and Their Differential Effects on Consumer Responses in (Non-)Real-Time Marketing pp. 15-31

Komala Mazerant, Lotte M. Willemsen, Peter C. Neijens and Guda van Noort

Certainty in Language Increases Consumer Engagement on Social Media pp. 32-46

Todd Pezzuti, James M. Leonhardt and Caleb Warren

The Role of Social Media Content Format and Platform in Users' Engagement Behavior pp. 47-65

Hamidreza Shahbaznezhad, Rebecca Dolan and Mona Rashidirad

Seeing It Is Like Touching It: Unraveling the Effective Product Presentations on Online Apparel Purchase Decisions and Brain Activity (An fMRI Study) pp. 66-79

Jai, Tun-Min (Catherine), Dan Fang, Forrest S. Bao, Russell N. James, Tianwen Chen and Weidong Cai

LSTM Response Models for Direct Marketing Analytics: Replacing Feature Engineering with Deep Learning pp. 80-95

Mainak Sarkar and Arnaud De Bruyn

Emoji, Playfulness, and Brand Engagement on Twitter pp. 96-110

Lindsay McShane, Ethan Pancer, Maxwell Poole and Qi Deng

Past, Present, and Future of Electronic Word of Mouth (EWOM) pp. 111-128

Sanjeev Verma and Neha Yadav

Volume 52, issue C, 2020

Disclosure of Vlog Advertising Targeted to Children pp. 1-19

Steffi De Jans and Liselot Hudders

Enduring Attitudes and Contextual Interest: When and Why Attitude Surveys Still Matter in the Online Consumer Decision Journey pp. 20-34

Koen Pauwels and Bernadette van Ewijk

Excellent Product … But Too Early to Say: Consumer Reactions to Tentative Product Reviews pp. 35-51

Kemefasu Ifie

Seize the Day: How Online Retailers Should Respond to Positive Reviews pp. 52-60

Jintao Wu, Tong Wu and Bodo B. Schlegelmilch

Negative Consequences of Storytelling in Native Advertising pp. 61-78

Jamie L. Grigsby and Hillary N. Mellema

Motivations to Use Different Social Media Types and Their Impact on Consumers' Online Brand-Related Activities (COBRAs) pp. 79-98

Cristian Buzeta, Patrick De Pelsmacker and Nathalie Dens

A Combination of Self-Reported Data and Social-Related Neural Measures Forecasts Viral Marketing Success on Social Media pp. 99-117

Kosuke Motoki, Shinsuke Suzuki, Ryuta Kawashima and Motoaki Sugiura

Consumer Responses to Conflict-Management Strategies on Non-Profit Social Media Fan Pages pp. 118-136

Denitsa Dineva, Jan Breitsohl, Brian Garrod and Philip Megicks

Volume 51, issue C, 2020

Challenges and Opportunities for Marketing Scholars in Times of the Fourth Industrial Revolution pp. 1-8

Manfred Krafft, Laszlo Sajtos and Michael Haenlein

Frontline Cyborgs at Your Service: How Human Enhancement Technologies Affect Customer Experiences in Retail, Sales, and Service Settings pp. 9-25

Dhruv Grewal, Mirja Kroschke, Martin Mende, Anne L. Roggeveen and Maura L. Scott

Digital Analytics: Modeling for Insights and New Methods pp. 26-43

Shaphali Gupta, Agata Leszkiewicz, V. Kumar, Tammo Bijmolt and Dmitriy Potapov

Brave New World? On AI and the Management of Customer Relationships pp. 44-56

Barak Libai, Yakov Bart, Sonja Gensler, Charles F. Hofacker, Andreas Kaplan, Kim Kötterheinrich and Eike Benjamin Kroll

Transforming the Customer Experience Through New Technologies pp. 57-71

Wayne D. Hoyer, Mirja Kroschke, Bernd Schmitt, Karsten Kraume and Venkatesh Shankar

The Role of Marketing in Digital Business Platforms pp. 72-90

Arvind Rangaswamy, Nicole Moch, Claudio Felten, Gerrit van Bruggen, Jaap E. Wieringa and Jochen Wirtz

Artificial Intelligence and Marketing: Pitfalls and Opportunities pp. 91-105

Arnaud De Bruyn, Vijay Viswanathan, Yean Shan Beh, Jürgen Kai-Uwe Brock and Florian von Wangenheim

Volume 50, issue C, 2020

“Speaking of Purchases”: How Conversational Potential Determines Consumers' Willingness to Exert Effort for Experiential Versus Material Purchases pp. 1-16

Wilson Bastos

Cross-Media Consumption: Insights from Super Bowl Advertising pp. 17-31

Neeraj Bharadwaj, Michel Ballings and Prasad A. Naik

Thinking Beyond Privacy Calculus: Investigating Reactions to Customer Surveillance pp. 32-44

Kirk Plangger and Matteo Montecchi

To Defend or Not to Defend? How Responses to Negative Customer Review Affect Prospective customers' Distrust and Purchase Intention pp. 45-64

Haichuan Zhao, Lan Jiang and Chenting Su

Are Digital Menus Really Better than Traditional Menus? The Mediating Role of Consumption Visions and Menu Enjoyment pp. 65-80

Mark Yi-Cheon Yim and Chan Yun Yoo

An Experimental Analysis of the Effectiveness of Multi-Screen Advertising pp. 81-99

Lena Hoeck and Martin Spann

“Don't Forget that Others Are Watching, Too!” The Effect of Conversational Human Voice and Reply Length on Observers' Perceptions of Complaint Handling in Social Media pp. 100-119

Ana Javornik, Raffaele Filieri and Ralph Gumann

Cutting the Internet's Environmental Footprint: An Analysis of Consumers' Self-Attribution of Responsibility pp. 120-135

Leila Elgaaied-Gambier, Laurent Bertrandias and Yohan Bernard

Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool? pp. 136-155

Raoul V. Kübler, Anatoli Colicev and Koen H. Pauwels

The Use of Computer Vision to Analyze Brand-Related User Generated Image Content pp. 156-167

Annemarie J. Nanne, Marjolijn L. Antheunis, Chris G. van der Lee, Eric O. Postma, Sander Wubben and Guda van Noort