Journal of Interactive Marketing

2008 - 2021

Current editor(s): B. T. Ratchford

From Elsevier
Bibliographic data for series maintained by Catherine Liu ().

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Volume 24, issue 4, 2010

An Empirical Analysis of Shopping Behavior Across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics pp. 251-268

Junhong Chu, Marta Arce-Urriza, José-Javier Cebollada-Calvo and Pradeep Chintagunta

The Effects of Animation and Format on the Perception and Memory of Online Advertising pp. 269-282

Jarmo Kuisma, Jaana Simola, Liisa Uusitalo and Anssi Öörni

An Empirical Analysis of Bidding Fees in Name-your-own-price Auctions pp. 283-296

Martin Bernhardt and Martin Spann

The Effectiveness of Telescopic Ads Delivered Via Interactive Digital Television: The Impact of the Amount of Information and the Level of Interactivity on Brand Responses pp. 297-308

Verolien Cauberghe and Patrick De Pelsmacker

Consumers' Search for Information on the Internet: How and Why China Differs from Western Europe pp. 309-331

Alexander Vuylsteke, Zhong Wen, Bart Baesens and Jonas Poelmans

Volume 24, issue 3, 2010

The Differential Effects of Online Word-of-Mouth and Critics' Reviews on Pre-release Movie Evaluation pp. 185-197

Anindita Chakravarty, Yong Liu and Tridib Mazumdar

Staying Power of Churn Prediction Models pp. 198-208

Hans Risselada, Peter C. Verhoef and Tammo H.A. Bijmolt

Managing the Quality of Marketing Data: Cost/benefit Tradeoffs and Optimal Configuration pp. 209-221

Adir Even, G. Shankaranarayanan and Paul D. Berger

Context-general and Context-specific Determinants of Online Satisfaction and Loyalty for Commerce and Content Sites pp. 222-238

Anand Jaiswal, Rakesh Niraj and Pingali Venugopal

Determinants of Participation and Response Effort in Web Panel Surveys pp. 239-250

Elisabeth Brüggen and Utpal M. Dholakia

Volume 24, issue 2, 2010

Brand Equity Management in a Multichannel, Multimedia Retail Environment pp. 58-70

Kevin Lane Keller

A Customer Lifetime Value-Based Approach to Marketing in the Multichannel, Multimedia Retailing Environment pp. 71-85

V. Kumar

Consumer Behavior in a Multichannel, Multimedia Retailing Environment pp. 86-95

Utpal M. Dholakia, Barbara E. Kahn, Randy Reeves, Aric Rindfleisch, David Stewart and Earl Taylor

Interactive Technologies and Retailing Strategy: A Review, Conceptual Framework and Future Research Directions pp. 96-110

Rajan Varadarajan, Raji Srinivasan, Gautham Gopal Vadakkepatt, Manjit S. Yadav, Paul A. Pavlou, Sandeep Krishnamurthy and Tom Krause

Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues pp. 111-120

Venkatesh Shankar, Alladi Venkatesh, Charles Hofacker and Prasad Naik

CRM in Data-Rich Multichannel Retailing Environments: A Review and Future Research Directions pp. 121-137

Peter C. Verhoef, Rajkumar Venkatesan, Leigh McAlister, Edward C. Malthouse, Manfred Krafft and Shankar Ganesan

Strategic Online and Offline Retail Pricing: A Review and Research Agenda pp. 138-154

Dhruv Grewal, Ramkumar Janakiraman, Kirthi Kalyanam, P.K. Kannan, Brian Ratchford, Reo Song and Stephen Tolerico

Opportunities for Innovation in the Delivery of Interactive Retail Services pp. 155-167

Leonard L. Berry, Ruth Bolton, Cheryl H. Bridges, Jeffrey Meyer, A. Parasuraman and Kathleen Seiders

Crafting Integrated Multichannel Retailing Strategies pp. 168-180

Jie Zhang, Paul W. Farris, John W. Irvin, Tarun Kushwaha, Thomas J. Steenburgh and Barton A. Weitz

Volume 24, issue 1, 2010

Estimating Contagion on the Internet: Evidence from the Diffusion of Digital/Information Products pp. 1-13

Murali Chandrashekaran, Rajdeep Grewal and Raj Mehta

Does Size Matter? An Examination of Small and Large Web-Based Brand Communities pp. 14-21

Daniele Scarpi

More than Words: On the Importance of Picture–Text Congruence in the Online Environment pp. 22-30

Thomas J.L. van Rompay, Peter W. de Vries and Xaviera G. van Venrooij

The Effect of Web-Based Information Availability on Consumers' Processing and Attitudes pp. 31-41

Maria Sicilia and Salvador Ruiz

Semi-Supervised Response Modeling pp. 42-54

Hyoung-joo Lee, Hyunjung Shin, Seong-seob Hwang, Sungzoon Cho and Douglas MacLachlan

Volume 23, issue 4, 2009

A Hierarchical Marketing Communications Model of Online and Offline Media Synergies pp. 288-299

Prasad A. Naik and Kay Peters

Does Chatter Matter? The Impact of User-Generated Content on Music Sales pp. 300-307

Vasant Dhar and Elaine A. Chang

Factors Influencing Consumer Acceptance of Mobile Marketing: A Two-Country Study of Youth Markets pp. 308-320

Fareena Sultan, Andrew J. Rohm and Gao, Tao (Tony)

An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness pp. 321-331

Bobby J. Calder, Edward C. Malthouse and Ute Schaedel

Antecedents of Online Reviews' Usage and Purchase Influence: An Empirical Comparison of U.S. and Korean Consumers pp. 332-340

Cheol Park and Thae Min Lee

Volume 23, issue 3, 2009

Attribute Perceptions, Customer Satisfaction and Intention to Recommend E-Services pp. 209-220

Adam Finn, Luming Wang and Tema Frank

The Impact of Website Quality on Information Quality, Value, and Loyalty Intentions in Apparel Retailing pp. 221-233

Hyejeong Kim and Linda S. Niehm

The Roles of Modality Richness and Involvement in Shopping Behavior in 3D Virtual Stores pp. 234-246

Seung-A Annie Jin

The Moderating Effects of Involvement on the Relationships Between Satisfaction, Trust and Commitment in e-Banking pp. 247-258

Manuel J. Sanchez-Franco

CASE: Mozilla vs. Godzilla — The Launch of the Mozilla Firefox Browser pp. 259-271

Sandeep Krishnamurthy

A Method to Predict Aggregate Customer Equity Using Activeness Thresholds — 2008 DMEF Customer Lifetime Value Modeling Competition (Task 1) pp. 276-278

Joseph Pancras

2008 DMEF Customer Lifetime Value Modeling (Task 2) pp. 279-283

Zainab Jamal and Alex Zhang

Volume 23, issue 2, 2009

New Communications Approaches in Marketing: Issues and Research Directions pp. 108-117

Russell S. Winer

Mobile Marketing: A Synthesis and Prognosis pp. 118-129

Venkatesh Shankar and Sridhar Balasubramanian

Prospects for Personalization on the Internet pp. 130-137

Alan L. Montgomery and Michael Smith

Personalization without Interrogation: Towards more Effective Interactions between Consumers and Feature-Based Recommendation Agents pp. 138-146

Kyle B. Murray and Gerald Häubl

Reversing the Logic: The Path to Profitability through Relationship Marketing pp. 147-156

V. Kumar, Ilaria Dalla Pozza, J. Andrew Petersen and Denish Shah

Customer Lifetime Value: Empirical Generalizations and Some Conceptual Questions pp. 157-168

Robert C. Blattberg, Edward C. Malthouse and Scott A. Neslin

Customer-Based Valuation pp. 169-178

Sunil Gupta

Online Trust: State of the Art, New Frontiers, and Research Potential pp. 179-190

Glen L. Urban, Cinda Amyx and Antonio Lorenzon

Information Privacy Research: Framework for Integrating Multiple Publics, Information Channels, and Responses pp. 191-205

James W. Peltier, George R. Milne and Joseph E. Phelps

Volume 23, issue 1, 2009

Interactivity's Unanticipated Consequences for Marketers and Marketing pp. 4-10

John Deighton and Leora Kornfeld

Marketing Strategy in an Internet-Enabled Environment: A Retrospective on the First Ten Years of JIM and a Prospective on the Next Ten Years pp. 11-22

Rajan Varadarajan and Manjit S. Yadav

Flow Online: Lessons Learned and Future Prospects pp. 23-34

Donna L. Hoffman and Thomas P. Novak

Click Here for Internet Insight: Advances in Clickstream Data Analysis in Marketing pp. 35-48

Randolph E. Bucklin and Catarina Sismeiro

A Strategic Perspective on Search Engines: Thought Candies for Practitioners and Researchers pp. 49-60

Arvind Rangaswamy, C. Lee Giles and Silvija Seres

Probability Models for Customer-Base Analysis pp. 61-69

Peter S. Fader and Bruce G.S. Hardie

Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions pp. 70-81

Scott A. Neslin and Venkatesh Shankar

Online Pricing: Review and Directions for Research pp. 82-90

Brian T. Ratchford

Interactive Services: A Framework, Synthesis and Research Directions pp. 91-104

Ruth Bolton and Shruti Saxena-Iyer