A Method to Predict Aggregate Customer Equity Using Activeness Thresholds — 2008 DMEF Customer Lifetime Value Modeling Competition (Task 1)

Joseph Pancras

Journal of Interactive Marketing, 2009, vol. 23, issue 3, 276-278

Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:eee:joinma:v:23:y:2009:i:3:p:276-278

DOI: 10.1016/j.intmar.2009.04.003

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