Journal of Interactive Marketing

2008 - 2021

Current editor(s): B. T. Ratchford

From Elsevier
Bibliographic data for series maintained by Catherine Liu ().

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Volume 36, issue C, 2016

When Online Visibility Deters Social Interaction: The Case of Digital Gifts pp. 1-14

Yotam Shmargad and Jameson K.M. Watts

The Power of Codesign to Bond Customers to Products and Companies: The Role of Toolkit Support and Creativity pp. 15-30

Karin Teichmann, Ursula Scholl-Grissemann and Nicola E. Stokburger-Sauer

Brands, Friends, & Viral Advertising: A Social Exchange Perspective on the Ad Referral Processes pp. 31-45

Jameson L. Hayes, Karen Whitehill King and Artemio Ramirez

Employees' Company Reputation-related Social Media Competence: Scale Development and Validation pp. 46-59

Gianfranco Walsh, Mario Schaarschmidt and Harald von Kortzfleisch

The Role of Emotions for the Perceived Usefulness in Online Customer Reviews pp. 60-76

Armin Felbermayr and Alexandros Nanopoulos

The Effects of Channel Experiences and Direct Marketing on Customer Retention in Multichannel Settings pp. 77-90

Chun-Wei Chang and Jonathan Z. Zhang

Examining Biased Assimilation of Brand-related Online Reviews pp. 91-106

Alexander Mafael, Sabrina A. Gottschalk and Henning Kreis

Community Members' Perception of Brand Community Character: Construction and Validation of a New Scale pp. 107-120

Marleen Relling, Oliver Schnittka, Christian Ringle, Henrik Sattler and Marius Johnen

Social Media and Value Creation: The Role of Interaction Satisfaction and Interaction Immersion pp. 121-133

Mitchell Hamilton, Velitchka D. Kaltcheva and Andrew J. Rohm

Winning Versus not Losing: Exploring the Effects of In-Game Advertising Outcome on its Effectiveness pp. 134-147

Tathagata Ghosh

Volume 35, issue C, 2016

No Comment?! The Drivers of Reactions to Online Posts in Professional Groups pp. 1-15

Robert P. Rooderkerk and Koen H. Pauwels

Consumers' Perceptions of Online and Offline Retailer Deception: A Moderated Mediation Analysis pp. 16-26

Isabel P. Riquelme, Sergio Román and Dawn Iacobucci

Effects of Likeability Dynamics on Consumers' Intention to Share Online Video Advertisements pp. 27-43

Edlira Shehu, Tammo H.A. Bijmolt and Michel Clement

Who Am I? How Compelling Self-storytelling Builds Digital Personal Reputation pp. 44-55

Rebecca Pera, Giampaolo Viglia and Roberto Furlan

Affective Images, Emotion Regulation and Bidding Behavior: An Experiment on the Influence of Competition and Community Emotions in Internet Auctions pp. 56-69

Marc T.P. Adam, Philipp J. Astor and Jan Krämer

How to Measure Alignment in Perceptions of Brand Personality Within Online Communities: Interdisciplinary Insights pp. 70-85

Silvia Ranfagni, Belinda Crawford Camiciottoli and Monica Faraoni

Volume 34, issue C, 2016

Mobile Advertising: A Framework and Research Agenda pp. 3-14

Dhruv Grewal, Yakov Bart, Martin Spann and Peter Pal Zubcsek

Mobile Promotions: A Framework and Research Priorities pp. 15-24

Michelle Andrews, Jody Goehring, Sam Hui, Joseph Pancras and Lance Thornswood

Gamification and Mobile Marketing Effectiveness pp. 25-36

Charles F. Hofacker, Ko de Ruyter, Nicholas H. Lurie, Puneet Manchanda and Jeff Donaldson

Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues pp. 37-48

Venkatesh Shankar, Mirella Kleijnen, Suresh Ramanathan, Ross Rizley, Steve Holland and Shawn Morrissey

Volume 33, issue C, 2016

Channel Choice in the 21st Century: The Hidden Role of Distribution Services pp. 1-12

Roger Betancourt, Raquel Chocarro, Monica Cortiñas, Margarita Elorz and Jose Miguel Mugica

The Psychological Mechanism of Brand Co-creation Engagement pp. 13-26

Sara H. Hsieh and Aihwa Chang

Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism pp. 27-42

Stefan F. Bernritter, Peeter W.J. Verlegh and Edith G. Smit

The Impact of User Review Volume on Consumers' Willingness-to-Pay: A Consumer Uncertainty Perspective pp. 43-56

Yinglu Wu and Jianan Wu

Is the Daily Deal Social Shopping?: An Empirical Analysis of Customer Panel Data pp. 57-76

Minjae Song, Eunho Park, Byungjoon Yoo and Seongmin Jeon

Volume 32, issue C, 2015

Level Up! The Role of Progress Feedback Type for Encouraging Intrinsic Motivation and Positive Brand Attitudes in Public Versus Private Gaming Contexts pp. 1-12

Jennifer Christie Siemens, Scott Smith, Dan Fisher, Anastasia Thyroff and Ginger Killian

Connecting with and Converting Shoppers into Customers: Investigating the Role of Regulatory Fit in the Online Customer's Decision-making Process pp. 13-25

Abdul R. Ashraf and Thongpapanl, Narongsak (Tek)

Does a Virtual Like Cause Actual Liking? How Following a Brand's Facebook Updates Enhances Brand Evaluations and Purchase Intention pp. 26-36

Camiel J. Beukeboom, Peter Kerkhof and Metten de Vries

Promotional Tactics for Online Viral Marketing Campaigns: How Scarcity and Personalization Affect Seed Stage Referrals pp. 37-52

Oliver Francis Koch and Alexander Benlian

A Picture Is Worth a Thousand Words: Segmenting Consumers by Facebook Profile Images pp. 53-69

Iris Vilnai-Yavetz and Sigal Tifferet

Of “Likes” and “Pins”: The Effects of Consumers' Attachment to Social Media pp. 70-88

Rebecca A. VanMeter, Douglas B. Grisaffe and Lawrence B. Chonko

Volume 31, issue C, 2015

How Managers' Shared Mental Models of Business–Customer Interactions Create Different Sensemaking of Social Media pp. 1-16

Pernille Rydén, Torsten Ringberg and Ricky Wilke

A Meta-analytic Investigation of the Role of Valence in Online Reviews pp. 17-27

Nathalia Purnawirawan, Martin Eisend, Patrick De Pelsmacker and Nathalie Dens

The Effects of Adopting and Using a Brand's Mobile Application on Customers' Subsequent Purchase Behavior pp. 28-41

Su Jung Kim, Rebecca Jen-Hui Wang and Edward C. Malthouse

Fostering Customer Ideation in Crowdsourcing Community: The Role of Peer-to-peer and Peer-to-firm Interactions pp. 42-62

Kimmy Wa Chan, Stella Yiyan Li and John Jianjun Zhu

Buying Groceries in Brick and Click Stores: Category Allocation Decisions and the Moderating Effect of Online Buying Experience pp. 63-78

Katia Campo and Els Breugelmans

Volume 30, issue C, 2015

Consumer Fear of Online Identity Theft: Scale Development and Validation pp. 1-19

Patrick Hille, Gianfranco Walsh and Mark Cleveland

Leaving the Home Turf: How Brands Can Use Webcare on Consumer-generated Platforms to Increase Positive Consumer Engagement pp. 20-33

Julia Schamari and Tobias Schaefers

Mobile Advertising: An Empirical Study of Temporal and Spatial Differences in Search Behavior and Advertising Response pp. 34-45

Khim-Yong Goh, Junhong Chu and Jing Wu

The Impact of Market Competition on Search Advertising pp. 46-55

Yupin Yang, Lu, Qiang (Steven), Guanting Tang and Jian Pei

Volume 29, issue C, 2015

Emotional Support, Perceived Corporate Ownership and Skepticism toward Out-groups in Virtual Communities pp. 1-10

Devon S. Johnson and Ben Lowe

Information Accessed or Information Available? The Impact on Consumer Preferences Inferred at a Durable Product E-commerce Website pp. 11-25

Imran S. Currim, Ofer Mintz and S. Siddarth

Targeting High Value Customers While Under Resource Constraint: Partial Order Constrained Optimization with Genetic Algorithm pp. 27-37

Geng Cui, Man Leung Wong and Xiang Wan

Managing Customer Acquisition Risk Using Co-operative Databases pp. 39-56

Hongju Liu, Joseph Pancras and Malcolm Houtz

Volume 28, issue 4, 2014

The Sales Velocity Effect on Retailing pp. 237-256

Edward Ho, Tobias Kowatsch and Alexander Ilic

Customer Responses to Channel Migration Strategies Toward the E-channel pp. 257-270

Debra Trampe, Umut Konuş and Peter C. Verhoef

How Online Consumer Segments Differ in Long-term Marketing Effectiveness pp. 271-284

Kerstin Reimer, Oliver J. Rutz and Koen Pauwels

Finding the Right Words: The Influence of Keyword Characteristics on Performance of Paid Search Campaigns pp. 285-301

Sebastian Klapdor, Eva Anderl, Florian von Wangenheim and Jan H. Schumann

Volume 28, issue 3, 2014

What We Know and Don't Know About Online Word-of-Mouth: A Review and Synthesis of the Literature pp. 167-183

Robert Allen King, Pradeep Racherla and Victoria D. Bush

No Strings Attached: When Giving It Away Versus Making Them Pay Reduces Consumer Information Disclosure pp. 184-195

Tiffany Barnett White, Thomas P. Novak and Donna L. Hoffman

The Mixed Effects of Participant Diversity and Expressive Freedom in Online Peer-to-Peer Problem Solving Communities pp. 196-209

Stefânia Ordovás de Almeida, Utpal M. Dholakia, José Mauro C. Hernandez and José Afonso Mazzon

For New Customers Only: A Study on the Effect of Acquisition Campaigns on a Service Company's Existing Customers' CLV pp. 210-224

Sietske Lhoest-Snoeck, Erjen van Nierop and Peter C. Verhoef

Customer Response to Web Site Atmospherics: Task-relevant Cues, Situational Involvement and PAD pp. 225-236

Jung-Kuei Hsieh, Yi-Ching Hsieh, Hung-Chang Chiu and Ya-Ru Yang

Volume 28, issue 2, 2014

GOSIP in Cyberspace: Conceptualization and Scale Development for General Online Social Interaction Propensity pp. 87-100

Vera Blazevic, Caroline Wiertz, June Cotte, Ko de Ruyter and Debbie Isobel Keeling

The Shifting Range of Optimal Web Site Complexity pp. 101-116

Robert Mai, Stefan Hoffmann, Uta Schwarz, Thomas Niemand and Jana Seidel

From Firm-Controlled to Consumer-Contributed: Consumer Co-Production of Personal Media Marketing Communication pp. 117-133

Todd J. Bacile, Christine Ye and Esther Swilley

Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction pp. 134-148

Lauren I. Labrecque

Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation pp. 149-165

Linda D. Hollebeek, Mark S. Glynn and Roderick J. Brodie

Volume 28, issue 1, 2014

Let Users Generate Your Video Ads? The Impact of Video Source and Quality on Consumers' Perceptions and Intended Behaviors pp. 1-15

Julia Hautz, Johann Füller, Katja Hutter and Carina Thürridl

Patterns of Herding and their Occurrence in an Online Setting pp. 16-25

David J. Langley, Maarten C. Hoeve, J. Roland Ortt, Nico Pals and Bob van der Vecht

Asymmetries in the Effects of Drivers of Brand Loyalty Between Early and Late Adopters and Across Technology Generations pp. 26-42

Shun Yin Lam and Venkatesh Shankar

Consumer Decision-making Processes in Mobile Viral Marketing Campaigns pp. 43-54

Christian Pescher, Philipp Reichhart and Martin Spann

Thematic Discrepancy Analysis: A Method to Gain Insights into Lurkers and Test for Non-Response Bias pp. 55-67

Scott A. Thompson, James M. Loveland and Paul W. Fombelle

Increasing Price Transparency: Implications of Consumer Price Posting for Consumers' Haggling Behavior and a Seller's Pricing Strategies pp. 68-85

Xubing Zhang and Bo Jiang