What We Know and Don't Know About Online Word-of-Mouth: A Review and Synthesis of the Literature

Robert Allen King, Pradeep Racherla and Victoria D. Bush

Journal of Interactive Marketing, 2014, vol. 28, issue 3, 167-183

Abstract: Electronic word-of mouth (eWOM) has attracted considerable interest from researchers in the past decade. Although the extant research has helped us to develop a good understanding of a number of the issues pertaining to eWOM, several research and managerial questions remain. Furthermore, no attempt has been made to consolidate and synthesize this stream of research. With consumers' increasing reliance on online retailing and information seeking, as well as the continued growth of social media, the importance of eWOM cannot be overstated. Based on a systematic review of 190 studies, we conduct a multi-dimensional analysis of eWOM communication. We present the key issues in current and emerging literature and propose important questions for future research.

Keywords: Electronic word-of-mouth; Systematic review; Social media; c2c interactions; Social influences (search for similar items in EconPapers)
Date: 2014
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (168)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S1094996814000139
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:joinma:v:28:y:2014:i:3:p:167-183

DOI: 10.1016/j.intmar.2014.02.001

Access Statistics for this article

Journal of Interactive Marketing is currently edited by B. T. Ratchford

More articles in Journal of Interactive Marketing from Elsevier
Bibliographic data for series maintained by Catherine Liu ().