 Channel Choice in the 21st Century: The Hidden Role of Distribution ServicesRoger Betancourt (), Raquel Chocarro, Monica Cortiñas, Margarita Elorz and Jose Miguel Mugica Journal of Interactive Marketing, 2016, vol. 33, issue C, 1-12 Abstract: A fundamental distinction between goods and services is that in the retailing of goods and some services the costs of production and distribution are clearly separable in a non-arbitrary fashion, usually identified as costs of goods sold. They have type I separability. Distribution services, which are also known as attributes, marketing mix or output variables, are produced, distributed and consumed just as goods or physical products or core services sold directly to consumers at an explicit price. When online settings generate separability of production distribution and consumption of all these distribution services in space and time we have strong type II separability, which has not been identified in the literature. The latter plays an essential role in the emergence, sustainability and sometimes dominance of online channels. It has profound implications for both the demand side and the supply side of firms in online channels. Keywords: Distribution services; Separability across space and time; Maximum service limits of channels; Channel choice and management; Online vs. offline retailing (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:joinma:v:33:y:2016:i:c:p:1-12 DOI: 10.1016/j.intmar.2015.09.002 Access Statistics for this article Journal of Interactive Marketing is currently edited by B. T. Ratchford More articles in Journal of Interactive Marketing from Elsevier |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.