Journal of Interactive Marketing

2008 - 2021

Current editor(s): B. T. Ratchford

From Elsevier
Bibliographic data for series maintained by Catherine Liu ().

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Volume 49, issue C, 2020

A Framework for Digital Marketing Research: Investigating the Four Cultural Eras of Digital Marketing pp. 1-19

Laurent Busca and Laurent Bertrandias

What You Feel, Is What You Like Influence of Message Appeals on Customer Engagement on Instagram pp. 20-53

Robert Rietveld, Willemijn van Dolen, Masoud Mazloom and Marcel Worring

Newspapers' Content Policy and the Effect of Paywalls on Pageviews pp. 54-69

Ho Kim, Reo Song and Youngsoo Kim

How 3D Virtual Reality Stores Can Shape Consumer Purchase Decisions: The Roles of Informativeness and Playfulness pp. 70-85

Hyo Jeong Kang, Jung-hye Shin and Kevin Ponto

A Transaction Utility Approach for Bidding in Second-Price Auctions pp. 86-93

Serdar Sayman and Yalçın Akçay

Effects of Disclosing Influencer Marketing in Videos: An Eye Tracking Study Among Children in Early Adolescence pp. 94-106

Eva A. van Reijmersdal, Esther Rozendaal, Liselot Hudders, Ini Vanwesenbeeck, Veroline Cauberghe and Zeph M.C. van Berlo

Whose Algorithm Says So: The Relationships Between Type of Firm, Perceptions of Trust and Expertise, and the Acceptance of Financial Robo-Advice pp. 107-124

Carlos J.S. Lourenço, Benedict Dellaert and Bas Donkers

Volume 48, issue C, 2019

Drama Goes Viral: Effects of Story Development on Shares and Views of Online Advertising Videos pp. 1-16

Keith A. Quesenberry and Michael K. Coolsen

Tweeting with the Stars: Automated Text Analysis of the Effect of Celebrity Social Media Communications on Consumer Word of Mouth pp. 17-32

Torgeir Aleti, Jason I. Pallant, Annamaria Tuan and Tom van Laer

Enhancing the Helpfulness of Online Consumer Reviews: The Role of Latent (Content) Factors pp. 33-50

Vartika Srivastava and Arti D. Kalro

Product Rating Statistics as Consumer Search Aids pp. 51-70

Chong Guan and Shun Yin Lam

What's Mine Is a Hologram? How Shared Augmented Reality Augments Psychological Ownership pp. 71-88

Amelia Carrozzi, Mathew Chylinski, Jonas Heller, Tim Hilken, Debbie I. Keeling and Ko de Ruyter

Adding Voice to the Omnichannel and How that Affects Brand Trust pp. 89-105

Margherita Pagani, Margot Racat and Charles F. Hofacker

Is Sociability or Interactivity more Effective for Enhancing Performance? Findings from a Massively Multiplayer Online Role-Playing Game pp. 106-119

Dianwen Wang, Zhilin Yang and Zhihua Ding

Modeling Advertisers' Willingness to Pay in TV Commercial Slot Auctions pp. 120-133

Yang Shi and Ying Zhao

Volume 47, issue C, 2019

Feeling Confident and Smart with Webrooming: Understanding the Consumer's Path to Satisfaction pp. 1-15

Carlos Flavián, Raquel Gurrea and Carlos Orús

App Adoption: The Effect on Purchasing of Customers Who Have Used a Mobile Website Previously pp. 16-34

Huan Liu, Lara Lobschat, Peter C. Verhoef and Hong Zhao

The Dark Side of Good Reputation and Loyalty in Online Retailing: When Trust Leads to Retaliation through Price Unfairness pp. 35-52

Isabel P. Riquelme, Sergio Román, Pedro J. Cuestas and Dawn Iacobucci

A Comparison of Formative Versus Reflective Approaches for the Measurement of Electronic Service Quality pp. 53-67

Marios Theodosiou, Evangelia Katsikea, Saeed Samiee and Katerina Makri

The Effect of Cross-Channel Integration on Cost Efficiency pp. 68-83

Takumi Tagashira and Chieko Minami

Mobile Advertising and Traffic Conversion: The Effects of Front Traffic and Spatial Competition pp. 84-101

Wei Wang, Gang Li, Richard Y.K. Fung and T.C.E. Cheng

Propagators, Creativity, and Informativeness: What Helps Ads Go Viral pp. 102-114

Sarit Moldovan, Yael Steinhart and Donald R. Lehmann

The Impact of Adding Online-to-Offline Service Platform Channels on Firms' Offline and Total Sales and Profits pp. 115-128

Sha Zhang, Koen Pauwels and Chenming Peng

The Role of Network Embeddedness and Psychological Ownership in Consumer Responses to Brand Transgressions pp. 129-143

Christina A. Kuchmaner, Jennifer Wiggins and Pamela E. Grimm

Temporal Certainty and Skippable In-Stream Commercials: Effects of Ad Length, Timer, and Skip-ad Button on Irritation and Skipping Behavior pp. 144-158

Yongwoog Andrew Jeon, Hyunsang Son, Arnold D. Chung and Minette E. Drumwright

Consumer Processing of Online Trust Signals: A Neuroimaging Study pp. 159-180

Luis-Alberto Casado-Aranda, Angelika Dimoka and Juan Sánchez-Fernández

Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool pp. 181-197

Nadine Schröder, Andreas Falke, Harald Hruschka and Thomas Reutterer

Volume 46, issue C, 2019

Crowdfunding As a Vehicle for Raising Capital and for Price Discrimination pp. 1-19

Mark Bender, Esther Gal-Or and Tansev Geylani

Emotions Within Online Reviews and their Influence on Product Attitudes in Austria, USA and Thailand pp. 20-39

Agnieszka Zablocki, Katerina Makri and Michael J. Houston

Being Active in Online Communications: Firm Responsiveness and Customer Engagement Behaviour pp. 40-51

Jie Sheng

Online Category Pricing at a Multichannel Grocery Retailer pp. 52-69

Javier Cebollada, Yanlai Chu and Zhiying Jiang

It's Not Just What You Say, But How You Say It: The Effect of Language Style Matching on Perceived Quality of Consumer Reviews pp. 70-86

Angela Xia Liu, Ying Xie and Jurui Zhang

How Social Media Communications Combine with Customer Loyalty Management to Boost Green Retail Sales pp. 87-100

Qiang Steven Lu and Rohan Miller

Post, Eat, Change: The Effects of Posting Food Photos on Consumers' Dining Experiences and Brand Evaluation pp. 101-112

Jiang Zhu, Lan Jiang, Wenyu Dou and Liang Liang

Volume 45, issue C, 2019

A Longitudinal Cross-product Analysis of Media-budget Allocations: How Economic and Technological Disruptions Affected Media Choices Across Industries pp. 1-15

Salvador Del Barrio-García, Wagner A. Kamakura and Teodoro Luque-Martínez

Branded Apps: Explaining Effects of Brands' Mobile Phone Applications on Brand Responses pp. 16-26

Guda van Noort and Eva A. van Reijmersdal

Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications pp. 27-41

Linda D. Hollebeek and Keith Macky

Digital Sensory Marketing: Integrating New Technologies Into Multisensory Online Experience pp. 42-61

Olivia Petit, Carlos Velasco and Charles Spence

Calling Customers to Take Action: The Impact of Incentive and Customer Characteristics on Direct Mailing Effectiveness pp. 62-80

Saeid Vafainia, Els Breugelmans and Tammo Bijmolt

Responding to Causal Uncertainty in the Twitterverse: When Abstract Language and Social Prominence Increase Message Engagement pp. 81-98

Jae-Eun Namkoong, Joon H. Ro and Marlone D. Henderson

Fake News, Real Problems for Brands: The Impact of Content Truthfulness and Source Credibility on consumers' Behavioral Intentions toward the Advertised Brands pp. 99-112

Marco Visentin, Gabriele Pizzi and Marco Pichierri

Retraction notice to “The Role of Gamification in Enhancing Intrinsic Motivation to Use a Loyalty Program” [Journal of Interactive Marketing 40 (2017) 41–51] pp. 113-113

Kyongseok Kim and Ahn, Sun Joo (Grace)

Volume 44, issue C, 2018

Determinants of Retailers' Cross-channel Integration: An Innovation Diffusion Perspective on Omni-channel Retailing pp. 1-16

Lanlan Cao and Li Li

How Online Reviews Become Helpful: A Dynamic Perspective pp. 17-28

Shuya Lu, Jianan Wu and Tseng, Shih-Lun (Allen)

Seriously Engaged Consumers: Navigating Between Work and Play in Online Brand Communities pp. 29-42

Stefânia Ordovás de Almeida, Daiane Scaraboto, João Pedro dos Santos Fleck and Marlon Dalmoro

Touchable Apps: Exploring the Usage of Touch Features and Their Impact on Engagement pp. 43-59

Savannah Wei Shi and Kirthi Kalyanam

The Effects of Online Incivility and Consumer-to-Consumer Interactional Justice on Complainants, Observers, and Service Providers During Social Media Service Recovery pp. 60-81

Todd J. Bacile, Jeremy S. Wolter, Alexis M. Allen and Pei Xu

The Boundaries of Gamification for Engaging Customers: Effects of Losing a Contest in Online Co-creation Communities pp. 82-101

Thomas Leclercq, Wafa Hammedi and Ingrid Poncin

A Consumer-based Taxonomy of Digital Customer Engagement Practices pp. 102-121

Anniek W. Eigenraam, Jiska Eelen, Arjen van Lin and Peeter W.J. Verlegh

I See Myself in Service and Product Consumptions: Measuring Self-transformative Consumption Vision (SCV) Evoked by Static and Rich Media pp. 122-139

Mark Yi-Cheon Yim, Tae Hyun Baek and Paul L. Sauer