Whose Algorithm Says So: The Relationships Between Type of Firm, Perceptions of Trust and Expertise, and the Acceptance of Financial Robo-Advice

Carlos J.S. Lourenço, Benedict Dellaert and Bas Donkers

Journal of Interactive Marketing, 2020, vol. 49, issue C, 107-124

Abstract: Financial advisors seek to accurately measure individuals' risk preferences and provide sound personalized investment advice. Both advice tasks are increasingly offered through automated online technologies. Little is known, however, about what drives individuals' acceptance of such automated financial advice and, from a consumer point of view, which firms may be best positioned to provide such advice.

Keywords: Advice acceptance; Financial advice; Robo-Advice; Algorithm advice; Firm type; Trust and expertise; Interactive decision aid; Pension Builder (search for similar items in EconPapers)
Date: 2020
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Citations: View citations in EconPapers (8)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joinma:v:49:y:2020:i:c:p:107-124

DOI: 10.1016/j.intmar.2019.10.003

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