Journal of Interactive Marketing

2008 - 2021

Current editor(s): B. T. Ratchford

From Elsevier
Bibliographic data for series maintained by Catherine Liu ().

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Volume 43, issue C, 2018

“How to Project Customer Retention” Revisited: The Role of Duration Dependence pp. 1-16

Peter S. Fader, Bruce G.S. Hardie, Yuzhou Liu, Joseph Davin and Thomas Steenburgh

The Role of a Companion Banner and Sponsorship Transparency in Recognizing and Evaluating Article-style Native Advertising pp. 17-32

Colin Campbell and Nathaniel J. Evans

Battle of the Brand Fans: Impact of Brand Attack and Defense on Social Media pp. 33-51

Behice Ece Ilhan, Raoul V. Kübler and Koen H. Pauwels

Good to Be Novel? Understanding How Idea Feasibility Affects Idea Adoption Decision Making in Crowdsourcing pp. 52-68

Kimmy Wa Chan, Stella Yiyan Li and John Jianjun Zhu

Transforming Consumers Into Brands: Tracing Transformation Processes of the Practice of Blogging pp. 69-82

Antonia Erz and Anna-Bertha Heeris Christensen

Don't Just “Like” Me, Promote Me: How Attachment and Attitude Influence Brand Related Behaviors on Social Media pp. 83-97

Rebecca VanMeter, Holly A. Syrdal, Susan Powell-Mantel, Douglas B. Grisaffe and Erik Nesson

Gameful Experience in Gamification: Construction and Validation of a Gameful Experience Scale [GAMEX] pp. 98-115

René Eppmann, Magdalena Bekk and Kristina Klein

Understanding the Omnichannel Customer Journey: Determinants of Interaction Choice pp. 116-133

Niklas Barwitz and Peter Maas

The Effects of Culture on Consumers' Consumption and Generation of Online Reviews pp. 134-150

Jong Min Kim, Mina Jun and Chung K. Kim

A Neuropsychological Study on How Consumers Process Risky and Secure E-payments pp. 151-164

Luis-Alberto Casado-Aranda, Francisco Liébana-Cabanillas and Juan Sánchez-Fernández

Finding Meaning in Contradiction on Employee Review Sites — Effects of Discrepant Online Reviews on Job Application Intentions pp. 165-177

Raoul Könsgen, Mario Schaarschmidt, Stefan Ivens and Andreas Munzel

Volume 42, issue C, 2018

Uncovering Patterns of Product Co-consideration: A Case Study of Online Vehicle Price Quote Request Data pp. 1-17

Sina Damangir, Rex Yuxing Du and Ye Hu

How Brand Disclosure Timing and Brand Prominence Influence Consumer's Intention to Share Branded Entertainment Content pp. 18-31

Dongwon Choi, Hyejin Bang, Bartosz W. Wojdynski, Yen-I Lee and Kate M. Keib

The Effect of House Ads on Multichannel Sales pp. 32-45

Marcel Goic, Rodolfo Álvarez and Ricardo Montoya

A New Information Lens: The Self-concept and Exchange Context as a Means to Understand Information Sensitivity of Anonymous and Personal Identifying Information pp. 46-62

Ereni Markos, Lauren I. Labrecque and George R. Milne

Dyad Calling Behavior: Asymmetric Power and Tie Strength Dynamics pp. 63-79

Mengze Shi, Botao Yang and Jeongwen Chiang

Using Websites to Recruit Franchisee Candidates pp. 80-94

Begoña López-Fernández and Rozenn Perrigot

Volume 41, issue C, 2018

Positive Effects of Disruptive Advertising on Consumer Preferences pp. 1-13

Raoul Bell and Axel Buchner

Do Colors Change Realities in Online Shopping? pp. 14-27

Yi-Ching Hsieh, Hung-Chang Chiu, Yun-Chia Tang and Monle Lee

Pricing Best Sellers and Traffic Generators: The Role of Asymmetric Cross-selling pp. 28-43

Cenk Kocas, Koen Pauwels and Jonathan D. Bohlmann

Anxiety and Ephemeral Social Media Use in Negative eWOM Creation pp. 44-59

Lane T. Wakefield and Robin L. Wakefield

Watch Your Tone: How a Brand's Tone of Voice on Social Media Influences Consumer Responses pp. 60-80

Renato Hübner Barcelos, Danilo C. Dantas and Sylvain Sénécal

Making-the-Product-Happen: A Driver of Crowdfunding Participation pp. 81-93

David Zvilichovsky, Shai Danziger and Yael Steinhart

Viral Promotional Advergames: How Intrinsic Playfulness and the Extrinsic Value of Prizes Elicit Behavioral Responses pp. 94-103

Zhenzhen Zhao and Damien Renard

Volume 40, issue C, 2017

Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products pp. 1-8

Peter C. Verhoef, Andrew T. Stephen, P.K. Kannan, Xueming Luo, Vibhanshu Abhishek, Michelle Andrews, Yakov Bart, Hannes Datta, Nathan Fong, Donna L. Hoffman, Mandy Mantian Hu, Tom Novak, William Rand and Yuchi Zhang

Weight Loss Through Virtual Support Communities: A Role for Identity-based Motivation in Public Commitment pp. 9-23

Tonya Williams Bradford, Sonya A. Grier and Geraldine Rosa Henderson

Consumer Search of Multiple Information Sources and its Impact on Consumer Price Satisfaction pp. 24-40

Sungha Jang, Ashutosh Prasad and Brian T. Ratchford

The Role of Gamification in Enhancing Intrinsic Motivation to Use a Loyalty Program pp. 41-51

Kyongseok Kim and Ahn, Sun Joo (Grace)

Popular Research Topics in Marketing Journals, 1995–2014 pp. 52-72

Yung-Jan Cho, Pei-Wen Fu and Chi-Cheng Wu

Volume 39, issue C, 2017

The Presentation Format of Review Score Information Influences Consumer Preferences Through the Attribution of Outlier Reviews pp. 1-14

Adrian R. Camilleri

Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective pp. 15-26

Zhan Wang and Hyun Gon Kim

To Share and Protect: Using Regulatory Focus Theory to Examine the Privacy Paradox of Consumers' Social Media Engagement and Online Privacy Protection Behaviors pp. 27-38

Jill Mosteller and Amit Poddar

Permission Marketing and Privacy Concerns — Why Do Customers (Not) Grant Permissions? pp. 39-54

Manfred Krafft, Christine M. Arden and Peter C. Verhoef

Mobile Shopping Through Applications: Understanding Application Possession and Mobile Purchase pp. 55-68

Mingyung Kim, Jeeyeon Kim, Jeonghye Choi and Minakshi Trivedi

Basket Composition and Choice Among Direct Channels: A Latent State Model of Shopping Costs pp. 69-88

Kirthi Kalyanam, Peter Lenk and Eddie Rhee

Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective pp. 89-103

Mark Yi-Cheon Yim, Shu-Chuan Chu and Paul L. Sauer

Second Person Pronouns Enhance Consumer Involvement and Brand Attitude pp. 104-116

Ryan E. Cruz, James M. Leonhardt and Todd Pezzuti

Volume 38, issue C, 2017

Consumers' Role Performance and Brand Identification: Evidence from a Survey and a Longitudinal Field Experiment pp. 1-11

Yi He, Qimei Chen, Ruby P. Lee, Yonggui Wang and Attila Pohlmann

Pre-launch Prediction of Market Performance for Short Lifecycle Products Using Online Community Data pp. 12-28

Pradeep Kumar Ponnamma Divakaran, Adrian Palmer, Helle Alsted Søndergaard and Roman Matkovskyy

The Showrooming Phenomenon: It's More than Just About Price pp. 29-43

Sonja Gensler, Scott A. Neslin and Peter C. Verhoef

A Meta-analysis of Online Trust Relationships in E-commerce pp. 44-54

Yeolib Kim and Robert A. Peterson

Product Placement in Video Games: The Effect of Brand Familiarity and Repetition on Consumers' Memory pp. 55-63

José Martí-Parreño, Jesús Bermejo-Berros and Joaquín Aldás-Manzano

Atypical Shifts Post-failure: Influence of Co-creation on Attribution and Future Motivation to Co-create pp. 64-81

Praveen Sugathan, Kumar Rakesh Ranjan and Avinash G. Mulky

This Post Is Sponsored pp. 82-92

Sophie C. Boerman, Lotte M. Willemsen and Eva P. Van Der Aa

Volume 37, issue C, 2017

Rethinking Catalogue and Online B2B Buyer Channel Preferences in the Education Supplies Market pp. 1-15

James E. Richard and Fruen Purnell

Evaluation Set Size and Purchase: Evidence from a Product Search Engine pp. 16-31

Vidyanand Choudhary, Imran Currim, Sanjeev Dewan, Ivan Jeliazkov, Ofer Mintz and John Turner

Consumer Communities Do Well, But Will They Do Good? A Study of Participation in Distributed Computing Projects pp. 32-43

Scott A. Thompson, Molan Kim, James M. Loveland, Russell Lacey and Iana A. Castro

Private Sales Clubs: A 21st Century Distribution Channel pp. 44-56

Roger Betancourt, Raquel Chocarro, Monica Cortiñas, Margarita Elorz and Jose Miguel Mugica

Advertising and Word-of-Mouth Effects on Pre-launch Consumer Interest and Initial Sales of Experience Products pp. 57-74

Ho Kim and Dominique M. Hanssens

Understanding Interactive Online Advertising: Congruence and Product Involvement in Highly and Lowly Arousing, Skippable Video Ads pp. 75-88

Daniel Belanche, Carlos Flavián and Alfredo Pérez-Rueda

Cutting Through the Online Review Jungle — Investigating Selective eWOM Processing pp. 89-104

Sabrina A. Gottschalk and Alexander Mafael

Brand Attitudes and Search Engine Queries pp. 105-116

Jeffrey P. Dotson, Ruixue Rachel Fan, Elea Feit, Jeffrey D. Oldham and Yi-Hsin Yeh

Will They Come and Will They Stay? Online Social Networks and News Consumption on External Websites pp. 117-132

Ammara Mahmood and Catarina Sismeiro

Experiential Engagement and Active vs. Passive Behavior in Mobile Location-based Social Networks: The Moderating Role of Privacy pp. 133-148

Margherita Pagani and Giovanni Malacarne