Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products
Peter C. Verhoef,
Andrew T. Stephen,
Donna L. Hoffman,
Mandy Mantian Hu,
William Rand and
Journal of Interactive Marketing, 2017, vol. 40, issue C, 1-8
Today's consumers are immersed in a vast and complex array of networks. Each network features an interconnected mesh of people and firms, and now, with the rise of the Internet of Things (IoT), also objects. Technology (particularly mobile devices) enables such connections, and facilitates many kinds of interactions in these networks—from transactions, to social information sharing, to people interfacing with connected devices (e.g., wearable technology).
Keywords: Mobile marketing; Internet of Things; Social networks; Big data; Omnichannel (search for similar items in EconPapers)
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