Journal of Interactive Marketing

2008 - 2021

Current editor(s): B. T. Ratchford

From Elsevier
Bibliographic data for series maintained by Catherine Liu ().

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The effects of reference prices on bidding behavior in interactive pricing mechanisms pp. 2-18: Agnieszka Wolk and Martin Spann
The effects of the dimensions of technology readiness on technology acceptance: An empirical analysis pp. 19-39: Shun Yin Lam, Jeongwen Chiang and A. Parasuraman
Developing a scale to measure the enjoyment of Web experiences pp. 40-57: Aleck Lin, Shirley Gregor and Michael Ewing
The persuasiveness of online safety cues: The impact of prevention focus compatibility of Web content on consumers’ risk perceptions, attitudes, and intentions pp. 58-72: Guda Van Noort, Peter Kerkhof and Bob M. Fennis

Determining the impact of internet channel use on a customer's lifetime pp. 2-22: Martin Boehm
Coupons going wireless: Determinants of consumer intentions to redeem mobile coupons pp. 23-39: Astrid Dickinger and Mirella Kleijnen
Influence of cultural dimensions on online interactive review feature implementations: A comparison of Korean and U.S. retail web sites pp. 40-50: Gi Woong Yun, Sung-Yeon Park and Louisa Ha
Improving predictive scoring models through model aggregation pp. 51-68: Edward C. Malthouse and Kirstin M. Derenthal

Unconscious processing of Web advertising: Effects on implicit memory, attitude toward the brand, and consideration set pp. 2-18: Chan Yun Yoo
An empirical analysis of inter-acquisition time of free online content pp. 19-27: Guiyou Qiu and Purushottam Papatla
Beyond trial: Consumer assimilation of electronic channels pp. 28-44: Devon S. Johnson
Adoption of Virtual Try-on technology for online apparel shopping pp. 45-59: Jiyeon Kim and Sandra Forsythe

Investigating cross-buying and customer loyalty pp. 5-20: Werner Reinartz, Jacquelyn S. Thomas and Ganaël Bascoul
Investigating pricing solutions to combat spam: Postage stamp and bonded senders pp. 21-35: Kissan Joseph and Alex Thevaranjan
An empirical investigation of the impact of communication timing on customer equity pp. 36-50: Xavier Drèze and André Bonfrer
People are experience goods: Improving online dating with virtual dates pp. 51-61: Jeana H. Frost, Zoë Chance, Michael I. Norton and Dan Ariely