Comment on “On Estimating Current-customer Equity Using Company Summary Data”

Peter S. Fader and Bruce G.S. Hardie

Journal of Interactive Marketing, 2011, vol. 25, issue 1, 18-19

Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:eee:joinma:v:25:y:2011:i:1:p:18-19

DOI: 10.1016/j.intmar.2010.12.001

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