The evolving concept of retail attractiveness: What makes retail agglomerations attractive when customers shop at them?

Christoph Teller and Thomas Reutterer

Journal of Retailing and Consumer Services, 2008, vol. 15, issue 3, 127-143

Abstract: This paper attempts to contribute to a more thorough understanding of the on-site (in vivo) evaluation of retail agglomerations once shoppers have already made their destination choices. To address this issue, a modification of more conventional concepts of retail attractiveness that considers situational contexts is proposed and empirically tested. The survey comprised more than 2,000 on-site interviews of customers of an inner city shopping street and a competing peripheral shopping mall. The results show that the tenant mix and the atmosphere, unlike parking and accessibility, exert a major impact on distinct dimensions of perceived attractiveness. Furthermore, the empirical findings provide evidence that factors characterizing aspects of the individual shopping situation significantly affect on-site evaluation. Some methodological limitations and future research directions are also discussed.

Keywords: Retail agglomerations; Retail attractiveness; Patronage; Situational effects (search for similar items in EconPapers)
Date: 2008
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Citations: View citations in EconPapers (60)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:15:y:2008:i:3:p:127-143

DOI: 10.1016/j.jretconser.2007.03.003

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