Internet strategies and performance of Dutch retailers

Jesse W.J. Weltevreden and Ron Boschma ()

Journal of Retailing and Consumer Services, 2008, vol. 15, issue 3, 163-178

Abstract: To date, the relationship between Internet strategies and the performance of incumbent retailers has hardly been addressed in the e-commerce literature. In this paper, we aim to fill this gap in knowledge by investigating the impact of Internet adoption among 453 retailers at city centers in the Netherlands according to nine perceived performance indicators. Furthermore, by distinguishing six Internet strategies we determine whether the likelihood of improved performance increases when a more sophisticated Internet strategy is adopted. Results confirm that adopting a more advanced Internet strategy leads to a better perceived performance. However, the outcomes differ according to the types of retailers. In particular, independent retailers stated to perform better than multiple retailers by going online.

Keywords: Internet strategy; Performance; Retailers; b2c e-Commerce; The Netherlands (search for similar items in EconPapers)
Date: 2008
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Citations: View citations in EconPapers (5)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:15:y:2008:i:3:p:163-178

DOI: 10.1016/j.jretconser.2007.06.006

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