Distribution strategies for volume and premium brands in highly competitive consumer markets

Anders Parment

Journal of Retailing and Consumer Services, 2008, vol. 15, issue 4, 250-265

Abstract: This article deals with distribution strategies for volume and premium brands in the automobile industry. Like some other consumer markets, the car market has become subject to substantial overcapacity in the last decade and subject to a pressure to keep costs low, while at the same time manufacturers emphasize immaterial values and attempt to strengthen the brand to get an advantage over competitors.

Keywords: Car distribution; Premium brand; Volume brand; Automobile industry; Industry overcapacity; Distribution strategies; Multi-franchising; Channel ownership; Dual distribution (search for similar items in EconPapers)
Date: 2008
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Citations: View citations in EconPapers (10)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:15:y:2008:i:4:p:250-265

DOI: 10.1016/j.jretconser.2007.05.006

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