Consumer shopping value, satisfaction and loyalty in discount retailing

Jason M. Carpenter

Journal of Retailing and Consumer Services, 2008, vol. 15, issue 5, 358-363

Abstract: To date, few researchers have conducted comprehensive examinations of the relationships between consumer shopping value, satisfaction and loyalty in retailing. Further, the majority of extant research has been limited to upscale retail sectors where the role of the salesperson is crucial and long-term relationships are common. In order to extend the findings of previous research to additional retail sectors, the current study investigates the complex interrelationships between utilitarian and hedonic shopping value and important retail outcomes for discount retailers. Utilitarian and hedonic shopping value are found to influence key outcome variables including satisfaction, loyalty, word of mouth communication and share of purchases in the highly competitive discount retail sector.

Keywords: Shopping value; Satisfaction; Loyalty; Retailing (search for similar items in EconPapers)
Date: 2008
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Citations: View citations in EconPapers (40)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:15:y:2008:i:5:p:358-363

DOI: 10.1016/j.jretconser.2007.08.003

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