Shopping trip value: Do stores and products matter?

Vien Chau Stephanie Diep and Jillian C. Sweeney

Journal of Retailing and Consumer Services, 2008, vol. 15, issue 5, 399-409

Abstract: Previous research indicates the importance of shopping trip value but recognises that consumers do not shop independent of the environment; both products and stores contribute to overall shopping trip value. This study identifies the impact of product and store value on overall shopping trip value and investigates the interrelationship among their utilitarian and hedonic components. In addition, it proposes a store value scale. The authors find empirically that utilitarian store value and performance-related product value have significant effects on utilitarian shopping trip value, whereas hedonic shopping trip value is influenced most by hedonic store value and emotional product value. In addition, women appear more prone to hedonic shopping trip value yet also utilitarian store value, while men were more attentive to utilitarian product value.

Keywords: Hedonic; Utilitarian; Store value; Product value; Shopping trip value; Scale; Retail store; Retailing; Shopping (search for similar items in EconPapers)
Date: 2008
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Citations: View citations in EconPapers (26)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:15:y:2008:i:5:p:399-409

DOI: 10.1016/j.jretconser.2007.10.002

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