The influence of a retailer's corporate social responsibility program on re-conceptualizing store image

Shruti Gupta and Julie Pirsch

Journal of Retailing and Consumer Services, 2008, vol. 15, issue 6, 516-526

Abstract: The construct of retail store image is typically built based on a variety of the store's functional attributes. This conceptualization fails to consider the role of corporate social responsibility (CSR) polices and practices in forming store image. Results from a study of 460 consumers indicate CSR influences consumer store image. CSR is particularly effective at influencing store image when the retailer experiences a positive performance perception among its customers. Consumers shopping at such stores are more receptive to CSR programs, and experience significant increases in their level of satisfaction and loyalty to the store through the addition of these programs.

Keywords: Retail store image; Corporate social responsibility; Retailing (search for similar items in EconPapers)
Date: 2008
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Citations: View citations in EconPapers (36)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:15:y:2008:i:6:p:516-526

DOI: 10.1016/j.jretconser.2008.02.003

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