 When income matters: Customers evaluation of shopping malls’ hedonic and utilitarian orientationsThomas Allard, Barry J. Babin and Jean-Charles Chebat Journal of Retailing and Consumer Services, 2009, vol. 16, issue 1, 40-49 Abstract: This study, based on 772 shopper's interviews in two shopping malls, establishes that malls can achieve differentiation from their competitors through the pursuit of singular orientations following the hedonic and utilitarian dimensions of shopping. Furthermore, perceived differentiation from competitors is found to positively influence customers’ attachment to the mall, a determining factor in the mall's evaluation. Interestingly, mall's orientation related to hedonic elements was found appealing by all subjects, although slightly more by those with lower income. However, utilitarian orientation appeared strictly effective on those with higher income. Theoretical and managerial implications along with limitations are discussed. Keywords: Shopping malls; Retail orientation; Hedonic and utilitarian shopping values; Place attachment; Perceived differentiation; Customer's evaluation; Income segmentation; Structural equation modeling (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:16:y:2009:i:1:p:40-49 DOI: 10.1016/j.jretconser.2008.08.004 Access Statistics for this article Journal of Retailing and Consumer Services is currently edited by Harry Timmermans More articles in Journal of Retailing and Consumer Services from Elsevier |
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