 How does shopper-based mall equity generate mall loyalty? A conceptual model and empirical evidenceJean-Charles Chebat, Kamel El Hedhli and M. Joseph Sirgy Journal of Retailing and Consumer Services, 2009, vol. 16, issue 1, 50-60 Abstract: Understanding the antecedents of shopper mall loyalty remains one of the crucial issues for both mall managers and retailing researchers. We propose a conceptual model that explains the psychological process by which shopper-based mall equity (e.g., the perceived mall value) generates mall loyalty. We collected data from shoppers in two urban North-American shopping malls (N=905). The empirical results were generally supportive of the model: Mall loyalty was significantly predicted by the commitment that shoppers held toward the mall; and that commitment, in turn, was significantly predicted by shopper's positive awareness of the mall's characteristics, and shopper's self-congruity. The latter construct, in turn, was significantly predicted by mall image dimensions such as the mall's environment and the quality of the products and services found in the mall. We also found the model to be invariant between female and male shoppers. Theoretical and managerial implications of the model and the findings were also discussed. Keywords: Shopper-based mall equity; Self-congruity; Commitment; Mall loyalty; SEM (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:16:y:2009:i:1:p:50-60 DOI: 10.1016/j.jretconser.2008.08.003 Access Statistics for this article Journal of Retailing and Consumer Services is currently edited by Harry Timmermans More articles in Journal of Retailing and Consumer Services from Elsevier |
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