A segmentation study of Israeli mall customers

Shaked Gilboa

Journal of Retailing and Consumer Services, 2009, vol. 16, issue 2, 135-144

Abstract: The study presents a segmentation of Israeli mall customers. The study sets three goals: developing a typology of Israeli mall customers based on their behaviors; examining the socio-demographic profile of each segment; and comparing Israeli customers to customers from other countries. The behaviors in this study are divided into three categories: visiting patterns; motivations for trips to the mall; and activities engaged in during the visit. Data were obtained from 636 Israeli customers. The main findings suggest four groups of customers: Disloyal, Family Bonders, Minimalists and Mall Enthusiasts. The segments were found to differ in socio-demographic characteristics. The study results can serve as a marketing tool for retailers.

Keywords: Customer activities; Shopping malls; Customer typologies; Segmentation; Israeli population (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (11)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:16:y:2009:i:2:p:135-144

DOI: 10.1016/j.jretconser.2008.11.001

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