An examination of consumers’ cross-shopping behaviour

Skallerud, KÃ¥re, Tor Korneliussen and Svein Ottar Olsen

Journal of Retailing and Consumer Services, 2009, vol. 16, issue 3, 181-189

Abstract: This study addresses antecedents of cross-shopping behaviour. Five theory-driven hypotheses are derived and tested. The results indicate that impulse buying tendency and perceived time pressure have a statistically significant negative effect on supermarket patronage. Product assortment and price consciousness have a statistically significant negative effect on speciality store patronage, while impulse buying tendency and convenience orientation have a statistically significant positive effect on speciality store patronage. Perceived time pressure has a statistically significant positive effect on meat store patronage. This effect is, however, not statistically significant on seafood store patronage. The findings have managerial implications for both supermarkets and speciality stores.

Keywords: Store patronage; Cross-shopping; Antecedents (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (17)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:16:y:2009:i:3:p:181-189

DOI: 10.1016/j.jretconser.2008.11.012

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