Consumer observations on channel choices—Competitive strategies in Finnish grocery retailing

Katri Koistinen and Järvinen, Raija

Journal of Retailing and Consumer Services, 2009, vol. 16, issue 4, 260-270

Abstract: This article aims at providing consumers’ observations on their choices between various grocery retailing channels. The theoretical roots are based on Porter's competitive strategies and their further developed variations, but also the retailing research concerning competition and consumer perspective will be discussed. The results of the study confirm that consumers have one primary store, which is often a hypermarket or a supermarket. In addition, they prefer to shop in several supplementary stores located close to their homes. The empirical study also reveals that all retail channels have both weaknesses and strengths from the consumers’ viewpoint.

Keywords: Channel competitive strategies; Consumer; Cross-shopping; Grocery retailing; Multi-channel retailing (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (6)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:16:y:2009:i:4:p:260-270

DOI: 10.1016/j.jretconser.2009.02.003

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