Exploring the determinants of the frugal shopper

Liliana L. Bove, Anish Nagpal and Adlai David S. Dorsett

Journal of Retailing and Consumer Services, 2009, vol. 16, issue 4, 291-297

Abstract: Frugality reflects the degree to which one is both restrained in acquiring and resourceful in using products. It offers a vision of sustainable consumption slowing down the process of environmental harm. A number of antecedents to frugal shopping behaviour were investigated. Using a sample of experienced shoppers from Australia, market mavenism, shopping antipathy and age were found to be positively associated with frugality. By contrast, recreational shopping, intrinsic religiosity and social class were not significantly associated with frugality. These findings provide some insight into how frugal behaviour can be encouraged by governments and embraced by retailers.

Keywords: Frugality; Recreational shopping; Market mavenism; Shopping antipathy; Intrinsic religiosity (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (18)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:16:y:2009:i:4:p:291-297

DOI: 10.1016/j.jretconser.2009.02.004

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