Making working in retailing interesting: A study of human resource management practices in Danish grocery retail chains

Lars Esbjerg, Nuka Buck and Klaus G. Grunert

Journal of Retailing and Consumer Services, 2010, vol. 17, issue 2, 97-108

Abstract: This paper discusses how five retail chains in the Danish grocery industry attempt to make low-wage, low-status store-level retail jobs as checkout operators and sales assistants interesting. It does so from the perspective of both retailers and employees. Following analysis of the social and institutional context of Danish grocery retailers, we identify three types of retail employees (transitional workers, core employees and career seekers), who have different motivations and aspirations for working in grocery retailing. The central challenge for retailers is to make store-level retail jobs interesting to the different employee types. Although retailers mainly focus their attention on career seekers, we find that working in retailing is interesting for all employee types because the retailers are currently able to meet their respective motivations and aspirations. Nevertheless, we identify several areas in which retailers can improve their practices.

Keywords: Grocery retailing; Human resource management; Employee types (search for similar items in EconPapers)
Date: 2010
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (7)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0969698909000800
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:17:y:2010:i:2:p:97-108

DOI: 10.1016/j.jretconser.2009.10.004

Access Statistics for this article

Journal of Retailing and Consumer Services is currently edited by Harry Timmermans

More articles in Journal of Retailing and Consumer Services from Elsevier
Bibliographic data for series maintained by Catherine Liu ().