Entertainment in retailing: The influences of advanced technologies

Eleonora Pantano and Giuseppe Naccarato

Journal of Retailing and Consumer Services, 2010, vol. 17, issue 3, 200-204

Abstract: In recent years, the importance of an enjoyable experience during the shopping activity increased. As a consequence, many researchers are focusing on the best application of enjoyable elements in the points of sale in order to maintain existing consumers and attract new ones.

Keywords: Retailing; Shopping experience; Consumer behavior; Advanced technologies; Entertainment (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (32)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:17:y:2010:i:3:p:200-204

DOI: 10.1016/j.jretconser.2010.03.010

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