Value co-creation among retailers and consumers: New insights into the furniture market

Luisa Andreu, Sánchez, Isabel and Cristina Mele

Journal of Retailing and Consumer Services, 2010, vol. 17, issue 4, 241-250

Abstract: This paper aims to examine the applicability of a value co-creation framework that integrates the process view (customer, supplier and encounter value-creating processes), the actors’ view (the value facilitator and the value co-creator) and the role of customer knowledge in furniture retail stores using service-dominant (S-D) logic.

Keywords: Value co-creation; Service-dominant logic; Retailers; Consumers; Furniture market (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (32)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:17:y:2010:i:4:p:241-250

DOI: 10.1016/j.jretconser.2010.02.001

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