Influence of demographics, psychographics, shopping orientation, mall shopping attitude and purchase patterns on mall patronage in India

Shelja Jose Kuruvilla and Nishank Joshi

Journal of Retailing and Consumer Services, 2010, vol. 17, issue 4, 259-269

Abstract: Retail boom in India is generating considerable interest from within the country as well as abroad. This growth in retail has been fueled by the mushrooming of shopping malls across the country. Despite this very little is known about the characteristics of the Indian mall shoppers. Also of special interest is the behavior of heavy shoppers because regardless of the footfalls at the mall, if the money spent is low, the mall does not benefit. The purpose of this study, therefore, was to profile Indian mall consumers, identify characteristics differentiating the high rupee volume purchasers at the mall and to evolve a model that can help predict heavy rupee volume purchasers in a catchment.

Keywords: Mall shoppers; Consumer profiling; Segmentation; Indian retail (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (12)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:17:y:2010:i:4:p:259-269

DOI: 10.1016/j.jretconser.2010.02.003

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