Music marketing: A history and landscape

James R. Ogden, Denise T. Ogden and Karl Long

Journal of Retailing and Consumer Services, 2011, vol. 18, issue 2, 120-125

Abstract: The marketing of music has undergone many changes. This paper undertakes a historical view of the development of music marketing. In addition, the paper provides a current landscape of the music marketing industry and the rapid changes occurring spurred on by new advances in technology.

Keywords: Music marketing; Music retailing; Music industry; Music history (search for similar items in EconPapers)
Date: 2011
References: View complete reference list from CitEc
Citations: View citations in EconPapers (4)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0969698910001190
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:18:y:2011:i:2:p:120-125

DOI: 10.1016/j.jretconser.2010.12.002

Access Statistics for this article

Journal of Retailing and Consumer Services is currently edited by Harry Timmermans

More articles in Journal of Retailing and Consumer Services from Elsevier
Bibliographic data for series maintained by Catherine Liu ().