The relationship between national cultural dimensions and retail format strategies

Michael Etgar and Dalia Rachman-Moore

Journal of Retailing and Consumer Services, 2011, vol. 18, issue 5, 397-404

Abstract: This study examines links between the national cultural values that characterize retailers' countries of origin and the adoption of a generalist versus specialist format strategy by the world's largest retailers. The findings indicate that the probability of being a generalist retailer is higher for retailers originating from countries characterized by collectivism, a present orientation, high uncertainty avoidance, and a low power distance. By contrast, the probability of being a specialist retailer is higher for retailers originating from countries characterized by individualism, a future orientation, low uncertainty avoidance, and a greater power distance.

Keywords: National culture; Hofstede's model; Retail concept; Generalist and specialist retailing (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:18:y:2011:i:5:p:397-404

DOI: 10.1016/j.jretconser.2011.06.001

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