Paying the piper: Performing rights organizations and their role in the retail function

Elyria Kemp, Chinna Natesan, Aberdeen Leila Borders and Steven W. Kopp

Journal of Retailing and Consumer Services, 2011, vol. 18, issue 6, 492-499

Abstract: Music has become a central element in consumer marketing for its ability to influence consumers' attitudes and behaviors. Research has shown that music adds value to the retail and service environments. In most instances, however, the cost to use music extends beyond the expenses incurred from purchasing CDs, stereo equipment or engaging musicians to perform. Most industrialized nations have statutes that protect music under copyright. The present research presents a review and comparative analysis of the licensing efforts of performing rights organizations in two industrialized nations—the United States and India. The licensing efforts of these organizations have been a source of criticism for their impact on small businesses and retailers. Recommendations for improving the current situation are offered.

Keywords: Music; Performing rights organizations; Copyright protection (search for similar items in EconPapers)
Date: 2011
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0969698911000622
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:18:y:2011:i:6:p:492-499

DOI: 10.1016/j.jretconser.2011.06.008

Access Statistics for this article

Journal of Retailing and Consumer Services is currently edited by Harry Timmermans

More articles in Journal of Retailing and Consumer Services from Elsevier
Bibliographic data for series maintained by Catherine Liu ().