The investigation on dimensions of e-satisfaction for online shoes retailing
Seiji Endo,
Jun Yang and
JungKun Park
Journal of Retailing and Consumer Services, 2012, vol. 19, issue 4, 398-405
Abstract:
Purpose—Online retailing has become a standard component in companies' multi-channel structure. This trend also involves an increasing number of experience attribute dominated products, which traditionally rely on brick-and-mortar retailers. These manufacturers have started to open their own online retail stores. This study identifies the key determinants of e-satisfaction at different stages of shoes online shopping process.
Keywords: Satisfaction; Experience attribute dominated products; eWOM; e-tailing (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (10)
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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:19:y:2012:i:4:p:398-405
DOI: 10.1016/j.jretconser.2012.03.011
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