The kinetic quality of store design: An Exploration of its influence on shopping experience

Bonnin, Gaël and Alain Goudey

Journal of Retailing and Consumer Services, 2012, vol. 19, issue 6, 637-643

Abstract: Kinetic quality of store space is the appreciation of the store with regard to the movements and gestures that can be performed during the shopping trip. Few researches have studied this concept despite its potential influence on shopping outcomes. In this paper, we show that the kinetic quality of the store has an impact on hedonic and utilitarian shopping values and on purchase. The impact on shopping value is similar in magnitude to that of atmospheric quality. Music and visual esthetics positively influence kinetic quality.

Keywords: Store atmosphere; Kinetic; Shopping value; Music; Esthetics (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (13)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:19:y:2012:i:6:p:637-643

DOI: 10.1016/j.jretconser.2012.08.006

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