Luxury fashion consumption in China: Factors affecting attitude and purchase intent

Bopeng Zhang and Jung-Hwan Kim

Journal of Retailing and Consumer Services, 2013, vol. 20, issue 1, 68-79

Abstract: This study examined influencing factors that affect Chinese consumers’ attitude towards purchasing luxury fashion goods and purchase intent. Data was collected in three major cities in China (i.e., Beijing, Shanghai and Guangzhou). A total of 161 respondents were included. Using regression analyses, the results indicated that brand consciousness, social comparison and fashion innovativeness have significant impact on attitude towards purchasing luxury fashion goods among Chinese consumers. In addition, Chinese consumers’ purchasing intention for luxury fashion goods was affected by their attitude towards buying luxury fashion goods. Practical and managerial implications are further discussed.

Keywords: Luxury fashion goods; Chinese consumers; Attitude; Intent (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (58)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:20:y:2013:i:1:p:68-79

DOI: 10.1016/j.jretconser.2012.10.007

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