Muy local: Differentiating Hispanic and Caucasian shoppers of locally produced foods in US grocery

Jeffrey M. Campbell

Journal of Retailing and Consumer Services, 2013, vol. 20, issue 3, 325-333

Abstract: The current study reviews consumer purchasing of locally produced foods in retail grocery stores across Hispanic and Caucasian groups in the United States. Six hypotheses were tested via the creation and evaluation of a measurement model within the structural equation modeling process. Results suggested that group differences exist between Hispanic and Caucasian consumers across the constructs of attitudes, perceived product availability, subjective norms, intention to purchase and extent of purchase. Implications for marketing strategies across groups and product categories are provided, along with future research directions.

Keywords: Locally produced foods; Retail grocery; Hispanic consumers (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (8)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:20:y:2013:i:3:p:325-333

DOI: 10.1016/j.jretconser.2013.01.009

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