 A good deal online: The Impacts of acquisition and transaction value on E-satisfaction and E-loyaltyAudrain-Pontevia, Anne-Françoise, N’Goala, Gilles and Ingrid Poncin Journal of Retailing and Consumer Services, 2013, vol. 20, issue 5, 445-452 Abstract: Relying on Thaler's exchange theory, this research examines the unique effects of perceived transaction and acquisition values on consumer e-satisfaction and e-loyalty in an e-commerce setting, along with the moderating role of product/ service category. Overall, consumers' perceptions of transaction value lead to their e-dissatisfaction. Hence, obtaining a good deal does not have the same meaning and influence depending on the type of buying trip (exploratory or goal-directed). These results confirm Thaler's exchange theory's usefulness to analyzing the impact of perceived value on e-satisfaction and e-loyalty. Additionally, in a managerial perspective, this research underlines the importance of adapting promotional strategies to online contexts, since online purchase experience improves when there is an alignment between the customer's goals and the e-tailer’s online offering. Keywords: Perceived transaction value; Perceived acquisition value; E-satisfaction; E-loyalty; Exchange theory; Smart shopping (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:20:y:2013:i:5:p:445-452 DOI: 10.1016/j.jretconser.2013.04.002 Access Statistics for this article Journal of Retailing and Consumer Services is currently edited by Harry Timmermans More articles in Journal of Retailing and Consumer Services from Elsevier |
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